04/05/2013
Finding new customers
Anytime is a great time to look for new Avon customers. Here are just a few ways to get people interested!
Put in some leg work
Go door-knocking…even to an area where you’ve already been. You may find that people who weren’t interested before will have seen the TV and magazine advertisements and want to find out more. People’s circumstances change so it’s always worth asking to leave a brochure.
Look for moving vans
When you notice “Sold” signs outside houses – someone new is moving into the area and might not have seen a brochure before. This is a great opportunity to welcome your new neighbour and introduce them to Avon at the same time. Just make sure you leave them to unpack for a week or two, or your brochure might get lost in the mess!
Baby joy
Has anyone you know just had a baby? New moms may be at home a lot, and they will be really busy too, so ordering toiletries and everyday essentials from home would be useful for them, especially as they can save so much money with our great deals.
Go local
Head to your local community centre and talk to people coming out of daycares or fitness classes. It’s a great way to meet new people and start a conversation about what you do – don’t forget to take your brochures!
Remind friends and family
Show a new brochure to all your friends and family – it’s a good way to remind them they can order great products through you, and introduce them to any new products.
Get your hair done
Take some brochures when you visit your hairdresser – they know hundreds of people – and they’re great talkers. Ask them to spread the news about your Avon business!
Visiting time
Next time you visit an elderly relative or friend in a nursing home – why not take a few brochures with you? Older people make great Avon customers, especially around Christmas time, as they want to buy presents for their family, but may find it a struggle to go shopping.
Workplace
Make sure you always have a brochure with you at work and that you tell people you are an Avon Representative. If you have a bulletin board where you can place a note let them know your contact details and when your next order is due in.
Doctor’s waiting room
Leave a brochure in the doctor’s waiting room with the magazines and let the receptionists know you are an Avon Representative. Remember to put your contact details on the brochure.
Gym
Leave a brochure in the changing room or snack bar at the gym. Make sure the instructors know you are an Avon Representative.
Purse
Always make sure you have a brochure in your purse/tote bag – you never know when you might meet someone who might be interested in buying – at the school gates, at the supermarket checkout, at the bus stop – the opportunities are endless.
Wear your products
Using a current Avon tote bag, or wearing some of our jewellery is a great way to introduce people – even strangers – to our ranges. When people compliment you, you can tell them about your business and give them a brochure.
Revisit existing homes
Remember that circumstances may have changed in the homes you have visited and people are always moving - so it always pays to drop a brochure in every door now and again. Whenever you have extra brochures - rather than just throwing them away - use them to go door-knocking. Each campaign, cover the next group of homes, and in no time you will have revisited them all.
Introductions from existing customers
Why not ask existing customers to find a new customer. Very often existing customers do not realise that they may show their Avon brochure to a friend! You could reward them for their efforts.
Show brochures at work / social events/ clubs
Potential customers may not have the opportunity to see an Avon brochure because they do not have an Avon Representative covering the road they live on or have not come in contact with a Representative. By showing your brochures at work and at social events you could generate additional customers - and best of all you will be seeing them on a regular basis.
Show brochures at local shops and offices
Shops - hairdressers, boutiques and coffee shops are great. Employees love to look through the brochure during their coffee breaks.
Offices - approach the reception area and ask if you can leave a brochure in the staff room/cafeteria. You may even find someone who is prepared to network for you by collecting and distributing the orders. A gift or a discount on their own order is often thanks enough.
Top Tip!
Avon has a brilliant guarantee, which is a great selling point for new customers, who may be nervous about shopping from a brochure for the first time. If they’re not 100% happy with their purchase, they can return it within 2 months from the delivery date for a refund or exchange – even if they’ve tried it!
