04/29/2026
Sometimes, better skin isn’t about doing more, it’s about doing less.
I’m noticing this more and more in my treatment room. A lot of what I’m doing isn’t just fixing skin, it’s undoing marketing.
Lately, I’ve seen a pattern with clients struggling with redness:
👉 cleansing twice a day.
Yes, cleansing removes dirt—but it also strips sebum (your skin’s natural protection).
And when you remove that first thing in the morning? Your skin really is trying to replace it.
The result:
• irritation
• redness
• breakouts
• barrier disruption
✨ The shift:
Skip the morning cleanse.
(Use cold water for bonus points)
Focus on a gentle PM cleanse instead.
