05/29/2026
Here's the MIDAS Touch self-assessment I want you to run through:
🔹 M — How consistently do you start with meaning-based questions?
🔹 I — How often do clients say, "I never thought about it that way"?
🔹 D — How consistent and visible are your routines and follow-ups?
🔹 A — How authentically do you share your passion and your stories?
🔹 S — How often do you add value when you're not selling anything?
And the ultimate close:
If a client ever calls you a great salesperson — you've lost.
But the moment they say "WE"?
"How do you think WE should proceed?"
That's the moment you've truly won.
Because you weren't selling. You were serving.