The Truth Beauty Company

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The Truth Beauty Company

Since 2013, The Truth Beauty Company has been the landing place for all things clean, sustainable, an Why Clean Beauty?

We believe that beauty and compromise don't belong together. That's why we're here: to provide you with safe and effective skincare makeup, haircare, and more while empowering you to be your most beautiful self, whatever that means to you. Whether you're just starting your journey into clean beauty, or you're already familiar with it, we're excited to share our passions with you.

01/09/2026

Back to routine ✨

Summer schedules are a little looser, and we love them for it. But there’s something about September that makes us want to reset.

Not with a 12-step routine or a complete overhaul. Just the everyday rituals that make mornings a little easier and evenings feel a little calmer.

We’ve refreshed our Back to Routine Edit with some of our favourite hardworking essentials for skin, makeup, hair, and everything in between.

Think easy skincare, 5-minute makeup, keep-in-your-bag favourites and evening resets essentials.

Shop the Back to Routine Edit online or visit us in Uptown Waterloo.

02/08/2026

Perfect photos are overrated. Great people aren’t. 🫶

11/07/2026

Aw shucks 🙈

kwawesome

08/07/2026

Thank you to everyone who joined us for our Sun-Kissed & Dewy Workshop! We loved spending the evening talking SPF, glowing skin, and effortless summer makeup. Your energy, questions and enthusiasm made it such a special night and we can’t wait to do it again! Stay tuned…💫

10/05/2026

We are who we are thanks to our strong, amazing Mother’s ❤️

05/05/2026

15 years in business is no small feat. This recognition feels special, a beautiful milestone to celebrate Truth Beauty, an incredible business built by .jen. I’m honoured to be part of this story and hopeful for another 15 years to come! ✨

01/05/2026

One year ago today my biggest dream came true! If you had asked me ten years ago if I ever imagined carrying forward the Truth Beauty legacy, I’d have thought you were crazy. Being in this new role though has never felt more right. I love our community and I love the women I get to work with. Truth Beauty would be nothing without my incredible team. Breanna is the backbone of the business and it wouldn’t be possible without her. Sofia treats our customers and clients like family and folks rave about how helpful she is, plus, her merchandising skills are next level! And now we’ve welcomed Erin, the kindest soul and makeup magician! Cheers to everyone! 🤗🙌🍾💫🩷

30/04/2026

There’s a certain magic that happens when we open our space and bring together people, brands and community in a meaningful way. We have so much respect for these women, Sam of , Julie of , and Susan of . We are grateful they shared their time, knowledge and energy with us for our Spring Refresh event yesterday!

28/04/2026

Spring Refresh🌿 Join us in-store for a day of skincare, sun care, and sustainable style. We’ll be welcoming Sam of , Susan of , for makeup touch ups + applications, and Julie of for a sustainable fashion popup. Mini Facials with Sam are fully booked — thank you. 🩷 Susan will be offering complimentary Mini Glycolic treatments, first come, first serve starting at 3pm. We warmly invite you to stop by anytime throughout the day, we can’t wait to see you. 🥰 Promotions, raffle prizes, GWP’s and more!

22/04/2026

Fun little trip to the city!

Address

Lower Level, 46 King Street North
ON
N2J 2W8

Opening Hours

Tuesday	10:00 - 17:00
Wednesday	10:00 - 17:00
Thursday	10:00 - 17:00
Friday	10:00 - 17:00
Saturday	11:00 - 17:00
Sunday	12:00 - 16:00

Website

http://www.thetruthbeautycompany.com/

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