26/05/2026
More from this week’s Skincarma Pod, in which I welcome Small Wonder Co-Founder and CEO Stephanie Farsht to explore one deceptively simple question: What if water — the foundation of most beauty products — is actually making them less effective?
Listen in as we explore:
• Why water-based beauty products may compromise ingredient potency over time;
• How oxidation, degradation, and preservatives impact formulation performance;
• Why powder formulations help preserve active ingredients in their most stable form;
• How Small Wonder redesigned not just the formula, but the entire shower experience;
• Why packaging can function as part of the efficacy system — not just the aesthetic experience;
• Why consumer behavior change is often the biggest hurdle in product innovation;
• Why sustainability alone rarely drives consumer adoption in beauty;
• And, how the future of beauty may increasingly center on intentional, systems-level design rather than endless product launches.
Catch episode 78 of the Skincarma Pod on Apple Podcasts, Spotify and Substack: Waterless Beauty Isn’t About Sustainability — It’s About Potency with Stephanie Farsht of Small Wonder 🎧🔗👆🏼
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