WHO FCTC

31/05/2026

🚭 Today is World No To***co Day

Protecting future generations starts with preventing to***co and ni****ne addiction before it begins.

💚 Support those who want to quit
🛡️ Protect children and young people from to***co industry targeting
🌍 Promote healthier, to***co-free communities

Together, we can create a healthier future for everyone.

***coDay

https://www.who.int/campaigns/world-no-to***co-day/2026

29/05/2026

📣 Youth-oriented marketing of ni****ne products | 🚭

Ni****ne products are often promoted in ways that appeal to young people, including bright, colourful packaging 🎨 and sweet or fruity flavour descriptions 🍓🍬.

Research shows that this type of marketing can make these products more attractive to adolescents and may reduce the impact of health warnings ⚠️.

Flavours such as mint, fruit, candy, and bubblegum—and additives that make products taste smoother or sweeter—are often used to:

• mask the harshness of to***co 😶‍🌫️
• make initiation easier 🧠
• increase appeal among young people 👩‍🎓👨‍🎓

World Health Organization (WHO) warns that these design and marketing strategies contribute to youth uptake and increase the risk of ni****ne addiction ⚠️.

***coDay ***coControl

🔗 https://www.who.int/campaigns/world-no-to***co-day

28/05/2026

Almost 60% of to***co users wish they could quit.

That’s 750 million people worldwide.

With support, you CAN make your wish come true.


And quitting is the gift that keeps on giving:

⏱️ In 20 minutes, your heart rate drops

🫁 2–12 weeks, your lung function improves

❤️ 1 year, your risk of heart disease is cut in half

You can overcome addiction.

Help is available, quit today https://www.who.int/campaigns/world-no-to***co-day/2026

***coDay 🚭 ***coExposed

27/05/2026

Did you know?

Around 15 million adolescents aged 13–15 worldwide already use e-cigarettes.

This is a public health emergency — and we all have a role to play.

Join the movement and take action ⬇️

🔗https://www.who.int/campaigns/world-no-to***co-day/2026

🚫 Ban flavours

Make flavours a thing of the past.

⚙️ Regulate product design

Less appealing. Less addictive. Less toxic. Less harm.

📦 Plain packaging

Reduce appeal. Save lives.

📢 Ban advertising, promotion and sponsorship

Out of sight. Out of mind.

🌿 To***co- and ni****ne-free public places

Clean air is everyone’s right. Protect people.

💙 Support quitting

Break the cycle of ni****ne addiction.

💰 Increase taxes

Less affordable. Less accessible.

26/05/2026

25/05/2026

Past , the Secretariat of the WHO FCTC delivered an intervention on Health in the 2030 Agenda for Sustainable Development.

The world remains off track to achieve the health-related by 2030. In this context, implementation of the WHO FCTC is not only a public health priority, but also a powerful accelerator of sustainable development.

Strong to***co control reduces , protects household incomes, safeguards the environment, and supports domestic resource mobilization.
Yet the global to***co epidemic continues to impede SDG progress, claiming more than 7 million lives every year, with a growing burden in LMICs.

It is essential to sustain strong global action to implement the WHO FCTC and the Protocol to Eliminate Illicit Trade in To***co Products.

We urge all governments to prioritize preventing ni****ne addiction among young people.

The Convention Secretariat stands ready to support Parties in accelerating progress towards the SDGs by 2030.

21/05/2026

'' Since the WHO FCTC entered into force, to***co use has dropped by one third globally, and continues to decline in 140 countries.

With support from WHO, Maldives became the first country to adopt a generational to***co ban for people born from 2007, and this year the United Kingdom followed suit, banning the sale of to***co to anyone born from 2009 onwards.

Just last week, Zambia’s Parliament approved a landmark comprehensive to***co control bill, after years of work, and strong support from WHO.

Despite progress against traditional to***co products, we face a rapidly changing market of new and emerging ni****ne products, including e-cigarettes and ni****ne pouches.

Last week, WHO published a new global report exposing the marketing tactics and strategies driving the global growth of ni****ne pouches.'' - Dr Tedros Adhanom Ghebreyesus at the

21/05/2026

At World Health Organization (WHO) 's , the WHO FCTC Secretariat highlighted the critical link between to***co control and ending TB.

To***co use increases the risk of TB infection, poor treatment outcomes and mortality — making WHO FCTC implementation essential to achieving the Strategy and SDG Target 3.3.

Integrating to***co control into national TB strategies, financing and health services can save lives and reduce the global TB burden.



Learn more ->
https://fctc.who.int/resources/publications/m/item/integrating-to***co-control-into-tuberculosis-and-hiv-responses?utm_source=chatgpt.com

20/05/2026

📍 In the sidelines of the , the Secretariat of the WHO FCTC presented at the Pharmaceutical Federation (FIP) side event, “Implementing the WHO FCTC & wider prevention targets by integrating the pharmacy workforce.”

🌍 The Secretariat highlighted that, as an international treaty with global reach, the WHO FCTC provides the framework for addressing to***co dependence and cessation through Article 14 and its implementation guidelines. The Convention also recognises the important roles and responsibilities of health workers, including pharmacists, in supporting to***co cessation and broader to***co control efforts.

🤝 The Secretariat also highlighted that the International Pharmaceutical Federation (FIP), as an Observer to the Conference of the Parties (COP) to the WHO FCTC, is an important partner in advancing to***co control efforts globally.

Further we emphasized that:

👩‍⚕️Health workers, including pharmacists, are role models and have a responsibility to set a positive example by remaining to***co-free. Those who use to***co should be supported through access to cessation programmes.

🎓 Strengthening the inclusion of to***co cessation support in the education and curricula of health workers, including pharmacists, remains essential.

📊 Monitoring to***co use and implementation of to***co control policies should also include indicators related to to***co dependence and cessation.

🌐 International collaboration should support the provision of technical, scientific, legal and other expertise for programmes promoting to***co cessation.

📚 Resources featured during the event included:

Art-14 Demand reduction measures concerning to***co dependence and cessation https://fctc.who.int/resources/publications/m/item/guidelines-for-implementation-of-article-14

WHO clinical treatment guideline for to***co cessation in adults https://who.int/publications/i/item/9789240096431

FIP Practice Transformation Programme on NCDs:
https://ncd.fip.org/fip-practice-transformation-programme-on-ncds/

Joint WHO-FIP statement on the role of pharmacists in to***co cessation 31 May 2024, World No-To***co Day:
https://fip.org/file/5871

19/05/2026

Webinar: Exposing industry tactics behind ni****ne pouch expansion and the regulatory implications

Ahead of World Health Organization (WHO) 's World No To***co Day 2026, 🚭 this webinar will unpack the industry tactics driving the rapid expansion of ni****ne pouches — especially their targeting of youth through flavours, influencer marketing, and lifestyle branding.

📅 28 May 2026
🕐 13:00 CET

🔗 Register here: https://www.who.int/news-room/events/detail/2026/05/28/default-calendar/webinar--exposing-industry-tactics-behind-ni****ne-pouch-expansion-and-the-regulatory-implications

An important discussion for policymakers, public health advocates, educators, youth organizations, and anyone interested in protecting young people from ni****ne addiction. ***coExposed ****nePouches