09/12/2021
What is powder cosmetics and is it worth trying?
Cosmetics in the form of powder in a jar have existed for centuries, but technology has stepped forward - and the usual creams, gels and serums have appeared. Today, there is a reverse trend: manufacturers are increasingly producing cosmetics in a dry "do-it-yourself" format. Such cosmetics are not immediately applied in a dry form to the skin, like powder or blush. The coveted powder still need to activate the water or special liquid, which comes in a package. Let's tell you what the benefits of powder cosmetics and what it is.
What is the powder cosmetics
Powder cosmetics are grooming products in the form of powder, which should be mixed with water or other liquids to get a finished product. That is why dry decorative cosmetics such as blush, powder, eye shadow are not powder cosmetics. Manufacturers continue to experiment with formulas, and products in an unexpected format appear on the market. Here are the kinds of cosmetics that are already produced in the form of powders:
Masks
Dry masks can be both plant-based and mineral - from white clay. Such a mask can be sold, for example, as a powder in a transparent jar. How to use it, the manufacturer necessarily tells on the package. Often it is enough to add cold water to the mark and stir. The mask is applied to the face for 5-10 minutes, and then washed off with water. The prepared composition does not store, so it can be used only once.
Therapeutic compositions
Pharmacy "Zinerit" is a classic example of therapeutic powder cosmetics. Acne remedy is sold as a powder and a special liquid for preparing a solution. After mixing, the medicine should be used externally for 40 days before the expiration date.
Cleansers
Powder cleansers come in many different forms, but the principle of action is the same in all. For example, there is a cleansing powder for removing makeup and washing up. When it is mixed with water, it forms a creamy foam, the saturation of which can be adjusted independently. The less water, the fluffier the lather. Powder shampoo is used on a similar principle: the powder is poured into the palm of the hand and applied to wet hair, then foamed and rinsed with water - as an ordinary shampoo. You can use as a mask: leave it on your hair for a few minutes, and then rinse.
Serums
The main advantage of powder serums is the ability to use them with your favorite grooming product. For example, the Vitabrid C12 Skin powder serum for face and body is vitamin C in the form of a powder. The manufacturer advises adding a small amount to a regular serum or moisturizer just before applying it to the skin.
Advantages of powdered cosmetics
So why, in the 21st century, are cosmetics manufacturers returning to the powder format? Who can it be convenient and profitable for? For manufacturers, first of all, it is obvious economy: dry products are easier to store and cheaper to transport because of their light weight. It is also an opportunity to follow modern trends in environmental friendliness. The production of dry components saves water, which is a very valuable resource. For consumers who are not indifferent to environmental issues, it can be an argument in favor of choosing the product.
Manufacturers have not forgotten about those for whom they do all this - their consumers. Thanks to the dry formulas, they were able to include the most unstable ingredients. This means that the effectiveness of such products has become much higher.
For example, vitamin C in serums and creams can lose its effectiveness from light and air if not stored properly. Its powdered form, on the other hand, is stable and long-lasting.
The natural composition is the main advantage of powdered cosmetics. Depending on the purpose, powders mix plant extracts and minerals in different proportions. Manufacturers do not need to add preservatives: in dry form, all this by itself can be stored for a long time. Parabens, dyes and fragrances are not added, so that the composition remains as natural as possible. Therefore, the product will either not smell at all or will delight you with a subtle herbal fragrance.
The powder format is a plus in itself, although some people find it uncomfortable. You can achieve the consistency that is perfect for you: it will never be too thick or too liquid. Some powders can be added to basics, creams or serums to boost their effectiveness. So you get a tailor-made product which is totally suitable for you.
Here are some examples. People with sensitive skin can add vitamin C powder to care in minimal amounts. This will help avoid skin reactions. You can choose the most convenient way to apply anti-inflammatory powders: dry on the whole face, spot on rashes if mixed with water, and you can even add it to your favorite cream.
Dry makeup is convenient to take on trips: not only is it practically weightless, but it won't spread all over your suitcase. And such a product will not cause questions at the airport officials if you leave it in your hand luggage, unlike the classic gels and shampoos.
Disadvantages of powder cosmetics
Powdered cosmetics have disadvantages, too, and one of them is the cost. It would seem that since the manufacturer spends less on storage and transportation, a jar of powder should cost less than the average cream. But considering the natural composition and the modern formula, it is clear that there is no way to save money.
In addition, powdered cosmetics can fall apart, and therefore requires special care. No one is safe from this, especially if you do not close the lid tightly or drop the open jar.
Like other formats of cosmetics, powder may cause allergic reactions. Although natural ingredients are beneficial, they can provoke an unnecessary reaction on sensitive skin. Although, given the format, you can always reduce the concentration of the product to reduce such risks.
Perhaps powder cosmetics is not the most convenient option for those who are not used to spending a lot of time on care procedures, and for travelers. But someone, on the contrary, is attracted by the opportunity to create a unique product with their own hands or simply improve their favorite product.
