28/08/2026
Some people just have that internal sun about them. The kind of warmth, curiosity and energy that somehow finds its way into everything they do.
Helen is one of those people.
LUMI began with something deeply personal: a mother trying to find a way to help her daughter’s atopic skin. What started as a search for something gentler and truly effective became years of curiosity, learning, questioning and refusing to settle for “good enough”.
That same spirit still shapes LUMI today. Botany and biotechnology. Nature and science. No unnecessary ingredients, no shortcuts, no compromises.
What began with one mother wanting better for her daughter has grown into an internationally awarded Estonian skincare brand that has helped so many more people along the way.
And through all the growth, Helen remains very much Helen — endlessly curious, always looking forward, and somehow bringing a little bit of that internal sun wherever she goes. 🤍
Our founder, CEO and the woman behind LUMI.
