Max Lowery

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Max Lowery 📉I help people lose 5-10lbs a month
⚡️Helped 1000s lose fat & sustain it
📩 DM “INFO” to hear more WITHOUT restriction or deprivation.

My mission is to help working professionals lose up to 15kg, boost their energy and transform their health in 90 days.

14/10/2026

“Just stop snacking.”

It might work for a few days.

You get the kick up the backside, motivation goes up and you decide that this time you’re really going to do it.

But what happens when the same stress, frustration, loneliness or difficult feelings show up again?

If snacking has become the way you know how to cope with those feelings, being told to stop doesn’t give you another way to deal with them.

So eventually, the same behaviour comes back.

This is where surface-level weight loss advice falls short.

It focuses on stopping the behaviour without asking why the behaviour keeps happening.

Going deeper means getting curious about what’s happening before you reach for food and what that food is doing for you in that moment.

Because repeatedly trying harder won’t necessarily change a pattern you haven’t understood yet.

If you're a high-achieving woman over 40 who is successful in most areas of your life, yet feels out of control around food and is tired of starting over, these are for you:

Watch my free Masterclass that explains this step by step, comment “MASTERCLASS.”

If you want to inquire about my coaching program that guarantees results without calorie counting, comment “COACHING.”

13/10/2026

Every time you make yourself a promise and break it, it doesn’t just affect your weight.

It affects how much you trust yourself.

You say you won’t drink tonight. Then you do.

You decide you’re going to stop snacking. Then you find yourself doing it again.

You promise Monday will be different. A couple of weeks later, nothing has really changed.

Eventually, the problem becomes bigger than food.

There’s a growing gap between the capable, disciplined person you know yourself to be and the person you feel you become around food or alcohol.

And that gap can create guilt, shame and frustration.

Another stricter plan doesn’t necessarily rebuild that trust. Especially if it becomes another promise you struggle to keep.

Long-term change means learning how to follow through in a way that rebuilds confidence in yourself, rather than repeatedly collecting evidence that you can’t.

If you're a high-achieving woman over 40 who is successful in most areas of your life, yet feels out of control around food and is tired of starting over, these are for you:

Watch my free Masterclass that explains this step by step, comment “MASTERCLASS.”

If you want to inquire about my coaching program that guarantees results without calorie counting, comment “COACHING.”

Jacqueline had tried pretty much every diet going.Slimming World. Weight Watchers. Shakes. Cabbage soup. No carbs. No me...
13/10/2026

Jacqueline had tried pretty much every diet going.

Slimming World. Weight Watchers. Shakes. Cabbage soup. No carbs. No meat.

And they worked… until they didn’t.

For decades, she believed she just needed to find the right diet.

But the problem wasn’t that Jacqueline didn’t know how to lose weight. She knew plenty about weight loss.

What she hadn’t understood was why she kept getting pulled back to food.

Food was comfort. It was soothing. It was habit.

Once we worked on that, things started to change.

Jacqueline has now lost 33.7kg. She eats three proper meals a day, says she’s never hungry, and recently came home from a walking holiday in Japan lighter.

More importantly, she says:

“It doesn’t feel like willpower. It just feels normal.”

If you're a high-achieving woman over 40 who is successful in most areas of your life, yet feels out of control around food and is tired of starting over, these are for you:

Watch my free Masterclass that explains this step by step, comment “MASTERCLASS.”

If you want to inquire about my coaching program that guarantees results without calorie counting, comment “COACHING.”

12/10/2026

You can spend a lot of time trying to perfect your meals while barely looking at the eating that happens around them.

A little bit while you’re cooking. Something after dinner. Picking throughout the day. W**e because you’ve had a stressful evening.

Individually, those moments can feel insignificant compared with what’s on your plate at breakfast, lunch and dinner.

But if you’re regularly eating or drinking hundreds of calories when you’re not physically hungry, obsessing over small adjustments to your meals may be focusing your attention in the wrong place.

The more useful question is why that eating is happening.

Are you stressed? Trying to switch off? Looking for comfort? Eating beyond fullness without really noticing?

Because if food or alcohol is meeting a physiological or psychological need, changing what’s on your dinner plate doesn’t necessarily change the behaviour happening afterwards.

If you're a high-achieving woman over 40 who is successful in most areas of your life, yet feels out of control around food and is tired of starting over, these are for you:

Watch my free Masterclass that explains this step by step, comment “MASTERCLASS.”

If you want to inquire about my coaching program that guarantees results without calorie counting, comment “COACHING.”

11/10/2026

If you’re hungry all day and desperate for something sweet by 4pm, focusing only on eating fewer calories misses an important question:

Why are you finding it so difficult not to eat?

When your energy is crashing, you’re thinking about food and going a few hours without eating feels like a battle, another set of rules about how much you’re “allowed” to eat doesn’t address what’s driving that experience.

And this is where women can end up blaming themselves.

You know you want to eat less. You know the outcome you’re trying to achieve. But knowing the outcome isn’t the same as understanding what’s making it difficult to get there.

Instead of immediately reaching for more restriction, get curious about what’s driving the hunger, cravings and energy crashes in the first place.

Because that’s the problem you actually need to solve.

If you're a high-achieving woman over 40 who is successful in most areas of your life, yet feels out of control around food and is tired of starting over, these are for you:

Watch my free Masterclass that explains this step by step, comment “MASTERCLASS.”

If you want to inquire about my coaching program that guarantees results without calorie counting, comment “COACHING.”

10/10/2026

Most people try to change the eating before they’ve learned to notice what happens immediately before it.

A difficult thought appears.

You criticise yourself. You start spiralling. The all-or-nothing thinking kicks in.

And before you’ve really registered what’s happening, you’re reaching for food or alcohol to change how you feel.

That’s why awareness matters.

Not because noticing a thought magically makes it disappear, but because it creates a gap between having the thought and automatically reacting to it.

Even a short pause gives you an opportunity to experience that feeling without immediately trying to escape it.

And every time you practise doing that, you’re working on the pattern underneath the eating rather than simply trying to control the food.

That’s very different from relying on willpower every time the urge appears.

If you're a high-achieving woman over 40 who is successful in most areas of your life, yet feels out of control around food and is tired of starting over, these are for you:

Watch my free Masterclass that explains this step by step, comment “MASTERCLASS.”

If you want to inquire about my coaching program that guarantees results without calorie counting, comment “COACHING.”

09/10/2026

If saying no to alcohol feels harder than it “should”, the interesting question isn’t how to get better at saying no.

It’s what you’d be giving up by not drinking.

Maybe alcohol marks the end of the working day. Maybe it helps you switch off. Maybe it makes social situations easier. Maybe it’s simply familiar and comforting.

If alcohol is doing something for you, removing it without understanding that role leaves a gap.

Then add people pleasing into the mix.

Now you’re not only saying no to the drink. You may also have to tolerate someone questioning your decision, encouraging you to have one, or simply not approving.

That’s why “just say no” can completely miss what’s actually making it difficult.

The behaviour makes more sense when you understand what sits underneath it.

If you're a high-achieving woman over 40 who is successful in most areas of your life, yet feels out of control around food and is tired of starting over, these are for you:

Watch my free Masterclass that explains this step by step, comment “MASTERCLASS.”

If you want to inquire about my coaching program that guarantees results without calorie counting, comment “COACHING.”

08/10/2026

You can be incredibly capable in every other area of your life and still feel like you’re failing when it comes to food and your weight.

And that contradiction can really mess with how you see yourself.

Because if you believe weight loss should be simple, every time you struggle becomes evidence that something is wrong with you.

You manage a career. A family. Other people. Deadlines. Problems. Huge amounts of responsibility.

Then you eat a packet of biscuits at 9pm and suddenly you’re telling yourself you’re lazy and have no discipline.

But notice what’s happened.

Instead of questioning whether your approach to weight loss actually works for you, you’ve turned the struggle into a judgement about who you are.

And the more times you repeat that judgement, the easier it becomes to believe it.

If you're a high-achieving woman over 40 who is successful in most areas of your life, yet feels out of control around food and is tired of starting over, these are for you:

Watch my free Masterclass that explains this step by step, comment “MASTERCLASS.”

If you want to inquire about my coaching program that guarantees results without calorie counting, comment “COACHING.”

07/10/2026

If you’re constantly thinking about food, the assumption is often that you need to be stricter with yourself.

Eat less. Stop snacking. Have more discipline.

But that ignores the environment and physiology you’re trying to navigate.

Food is available all day. Grazing has become normal. Add poor sleep, chronic stress and the physiological changes of perimenopause and menopause, and hunger, tiredness and food preoccupation can become much harder to manage.

This is why simply telling yourself to “try harder” often doesn’t solve the problem.

Before focusing on more restriction or willpower, you need to understand what’s actually driving the urge to eat in the first place.

If you're a high-achieving woman over 40 who is successful in most areas of your life, yet feels out of control around food and is tired of starting over, these are for you:

Watch my free Masterclass that explains this step by step, comment “MASTERCLASS.”

If you want to inquire about my coaching program that guarantees results without calorie counting, comment “COACHING.”

06/10/2026

Sometimes the hardest part of the evening is how alone you feel.

You’ve finished everything you needed to do. There’s nothing left to keep you busy. And you find yourself looking for something to eat.

Food gives you something to look forward to. A little comfort. Something to fill the time.

If loneliness is driving that pattern, a rule about not eating after dinner leaves the need for connection untouched.

You can spend every evening trying to resist—or start making space for the connection you’re missing.

That might mean calling a friend, making plans during the week, or telling someone you’d like more time together.

Start small. You don’t have to solve loneliness overnight.

But recognising what you’re reaching for gives you a chance to meet that need more directly.

If you're a high-achieving woman over 40 who is successful in most areas of your life, yet feels out of control around food and is tired of starting over, these are for you:

Watch my free Masterclass that explains this step by step, comment “MASTERCLASS.”

If you want to enquire about my coaching program that guarantees results without calorie counting, comment “COACHING.”

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