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MakeUp in The worldwide trade shows dedicated to the makeup and skincare industry.

Tradeshows dedicated to the skincare and makeup industry ✨

💚 MakeUp in LosAngeles - February 12 & 13, 2025
❤️ MakeUp in Paris - June 18 & 19, 2025
🩷 MakeUp NewYork - September 17 & 18, 2025

06/10/2026

✨ What an unforgettable edition, New York! ✨

Two days of innovation, creativity and real connections, all brought to life by the people who make this community what it is.

Brands, suppliers, experts… old and new: thank you for every idea shared, every handshake and every spark of inspiration on the show floor. This aftermovie is for you ! 🎬

We can’t wait to see you back in New York in September 2027! 🗽⏳

But first… next stop: Los Angeles, February 23–24, 2027 🌴 We’re already counting the days! 💫

The brands that joined us in New York 🎟️From iconic names to today’s most talked-about beauty brands, MakeUp in NewYork ...
29/09/2026

The brands that joined us in New York 🎟️

From iconic names to today’s most talked-about beauty brands, MakeUp in NewYork 2026 brought together some of the industry’s leading players.

Revlon Avon Worldwide Clinique Lancôme Official Maybelline New York e.l.f. Cosmetics Benefit Cosmetics US Tarte Cosmetics Rare Beauty by Selena Gomez Glossier Kylie Cosmetics Haus Labs and many more.

Thank you to all the brands that joined us and made this edition one to remember. ✨

Were you among our visitors? We’d love to hear from you! 💬
Take 5 minutes to share your feedback by completing our satisfaction survey.
👉 Link in bio

The city showed up. 🗽 MakeUp in NewYork 2026 in numbers:✨ +5,000 attendees✨ 1 in 2 visitors at C-level✨ 163 exhibitors f...
25/09/2026

The city showed up. 🗽
 
MakeUp in NewYork 2026 in numbers:
✨ +5,000 attendees
✨ 1 in 2 visitors at C-level
✨ 163 exhibitors from 13 countries
✨ 42 US states represented
✨ 55 speakers on stage
✨ 6 IT Awards laureates Nuon Medical Above Rinaldi Labs Tokiwa Cosmetics International CTKCLIP TJ Enterprise｜Clean Beauty Private Label｜Est. 1979
Swipe through the numbers 👉
 
💬 You were at the show? Share your feedback with us! Your answers will help us build the 2027 edition. The visitor survey takes just a few minutes, and the link is in bio.
 
📊 Want all the figures in detail? The full show report is also in bio.
 

THANK YOU ✨To everyone who made MakeUp in NewYork 2026 such a memorable edition for its 15 years anniversary… For two in...
18/09/2026

THANK YOU ✨

To everyone who made MakeUp in NewYork 2026 such a memorable edition for its 15 years anniversary…

For two inspiring days, you brought the Javits Center to life with meaningful conversations, new ideas and exciting connections. Thank you to our speakers for sharing their expertise and perspectives, to our exhibitors for their trust and for showcasing the creativity shaping the industry, and to every visitor who joined us with curiosity.

From emerging trends to innovative solutions and inspiring encounters, it was your energy and passion for beauty that made this edition truly special.

We can’t wait to welcome you back and continue the conversation at the next edition of MakeUp in NewYork.

Until then, 👋🌴💚🥖❤️

The MakeUp in team

18/09/2026

It’s a wrap 🎬 Day 2 is over ✨

What a way to close this incredible 15th edition of MakeUp in NewYork !

From inspiring talks and innovative launches to countless meetings, discoveries and smiles, these two days were filled with everything that makes our industry so unique.

Thank you to everyone who joined us, exhibited, spoke, shared and connected.

Until next time, New York 💕



16/09/2026

DAY 1 ✨💄🗽🎤

What a first day…

Beauty innovations, inspiring talks, conferences, animations, meetings and so many moments shared across the show !

Visitors, exhibitors, partners, thank you to everyone who joined us today !

‼️And good news: we’re doing it all again tomorrow.

Join us for Day 2 and keep following our stories for more highlights, behind-the-scenes moments and live updates.

See you tomorrow 💋

The jury has spoken, and our IT AWARDS winners were announced this morning! 👏 From breakthrough formulas to smarter pack...
16/09/2026

The jury has spoken, and our IT AWARDS winners were announced this morning! 👏
 
From breakthrough formulas to smarter packaging, this selection highlights the very best of what our exhibitors bring to the industry.
 
✨ Congrats to our 2026 winners
🏆 Ingredients: TJ Enterprise (Ultra 500 Microsphere Broad Spectrum UV)
🏆 Private Label: Above Rinaldi Labs, Inc (Watermelon Dew Whip Mask)
🏆 Packaging: CTK (Dropper Jar)
🏆 Accessories: Nuon Medical (Moisture Balance Skin Analyzer)
🏆 Ready to Market: Colep Consumer Products (The Clear Edit: Clear Cloud Rescue Spray)
🏆 Full Service: Tokiwa Cosmetics International LLC (Micro-Groove Mascara)
 
📍If you missed the opportunity to discover the products today you still have a chance to see it by yourself tomorrow!

📍 Javits Center - September 17
🎟️Badge Request: link in bio

‼️D-1But your visit starts before you arrive ✨Everything you need to make the most of your day at MakeUp in NewYork is n...
15/09/2026

‼️D-1
But your visit starts before you arrive ✨

Everything you need to make the most of your day at MakeUp in NewYork is now ready:
🗺️ The floor plan to find your way around the show
🚇 Practical access info to reach the Javits Center
📱 The official app to explore exhibitors, schedule meetings and check the programme

Discover new suppliers, attend conferences, explore the IT Awards, meet the people shaping the beauty industry.

✨ Planning ahead is how you get the best out of these two days.

📍 Javits Center - September 16 & 17
🎟️Badge Request: link in bio

Fifteen years that MakeUp in NewYork brings the beauty industry together at the Javits Center - and this edition marks t...
14/09/2026

Fifteen years that MakeUp in NewYork brings the beauty industry together at the Javits Center - and this edition marks the one of the biggest program we’ve ever built.
 
3 tracks, 14 sessions, 30+ speakers for the Conferences.
The Beauty Talks and their independent voices. 
21 IT Awards finalists, 6 winners. 
7 trend agencies on their own spaces. 
160+ exhibitors, 30 countries, two days. 
 
Here’s to the next fifteen. 🩷
 
📍 September 16 & 17 
Javits Center, New York. 
Full program and badge registration 👉 link in bio 
 

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