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MakeUp in

The worldwide trade shows dedicated to the makeup and skincare industry.

Tradeshows dedicated to the skincare and makeup industry ✨

💚 MakeUp in LosAngeles - February 12 & 13, 2025
❤️ MakeUp in Paris - June 18 & 19, 2025
🩷 MakeUp NewYork - September 17 & 18, 2025

04/09/2026

Two days. 14 sessions.

Beauty Talks bring a free, sourced voice to MakeUp in NewYork, in an intimate format. Each 45-minute session puts one or two industry experts in front of a curated audience of about twenty people - a « one-to-few » setting built for real questions, spontaneous exchanges and conversations that keep going afterwards, on the booths and across the show floor. From retail strategy to regulatory compliance, from GLP-1 to scalp care, from packaging to peptides: fourteen readings of the market, straight from the people building it.

Swipe for the full schedule 👆
🗽Javits Center, New York
🗓 September 16 & 17, 2026
🔗 Badge request : link in bio

BeautyBusiness CosmeticsIndustry

03/09/2026

📍 The experts shaping tomorrow’s beauty are all in one place.

7 trend agencies. One space. Two days of insights.
Asia Cosme Lab, BEAUTYSTREAMS, Cosmetics Inspiration & Creation, Daash Intelligence, LO Consulting, Mintel and Spate come together in the Trends Area to decode what’s next — from Asian markets to behavioral data, formulation to commerce intelligence.

Swipe to meet them all 👉

📅 September 16 & 17, 2026
📍 Javits Center, New York
🔗 Reserve your badge - link in bio

02/09/2026

And last but not least… one voice.

The full conference program is live, and this is how the first day of MakeUp in NewYork will end. 👇

THE POWER OF TRUST: BUILDING A BEAUTY BUSINESS THAT LASTS
With Anisa Telwar Kaicker, the Founder & CEO of Anisa International 🖌️

Thirty minutes, one voice, no panel. A conversation about what it takes to build something in this industry that outlives a trend cycle.

To be in the room for this moment, you have to reserve your badge (link in bio).

📆 September 16 & 17, 2026
🗽 Javits Center, New York

31/08/2026

Two days. Three tracks. 14 sessions.

The MakeUp in NewYork conference program brings together the voices that matter in beauty: trend agencies, international experts, dermatologists, analysts, journalists and brands. From science to culture, from formulation to business, two days designed for the decision-makers shaping the future of skincare, makeup and haircare.

📈BEAUTY BUSINESS & MARKET DYNAMICS - who sets the rules of beauty today?
🧪INNOVATION, TECH & SCIENCE - what’s real, and what’s just a claim?
🎨 CREATIVITY, CULTURE & COMMUNITY - where is culture taking beauty next?

Swipe for the full schedule, day by day.

📍 Javits Center, New York
🗓 September 16 & 17, 2026
🔗 Full program & badge request : link in bio

BeautyTech

27/08/2026

The voices shaping beauty are heading to New York 🗽

🎤 From independent analysts to founders, formulators and category leaders, the MakeUp in NewYork 2026 program brings together the people who move the industry forward.

On stage: packaging, dermatology, AI and longevity science - the conversations shaping beauty’s next chapter.
In the room: Beauty Talks return in a revisited format, built around one-to-few conversations for focused sessions on where the market is heading.

Here is a first look at the speakers taking the floor.
The full program is now online on our website.

📍 Javits Center, New York
🗓 September 16 & 17, 2026
🔗 Program & badge 👉 link in bio

26/08/2026

The brands already on board 🎟️

From the largest groups to the fastest-growing indies, a first look at the brands you will meet on the show floor…

📅 September 16 & 17, 2026
📍 Javits Center, New York

Only you are missing
👉Get your badge: Link in bio.

21/08/2026

🏆 IT AWARDS 2026 – Private Label • Contract Manufacturing Category

Behind every launch stands a manufacturing partner. Private label is where formulation expertise, industrial capability and speed to market meet.

The largest selection of this edition, Private Label brings together hybrid textures, next-generation mask technologies, advanced actives delivery and reinvented makeup gestures - a snapshot of what full-scale development can deliver today.

✨ Discover the innovations selected by our international jury and the formulas that are setting tomorrow’s standards:

- Above Rinaldi Labs – Watermelon Dew Whip Mask & Bee Sting Spicule Lip Honey
- – Fairy Fluff
- Colep Consumer Products– The Clear Edit Clear Cloud Rescue Spray
- iM1NE Co. – Gel-Lifting Hydrogel Mask
- Lessonia – Biocellulose The Original Hydrogel Mask
- Red Of View – Spicule Charge – Electrogenic Ampoule
- TOA Inc. / TOA株式会社 – Water Reserve Cream Blush
- Tokiwa Cosmetics International – Micro-Groove Mascara & DuoStroke Precision Liner

See all finalists at MakeUp in NewYork
📅 September 16 & 17, 2026
📍 Javits Center, New York

👉 Get your badge: Link in bio.

04/08/2026

+150 exhibitors. One first selection. ✨

🆕 NEW, first time on the show floor
CG-Labs, RC Packaging, QIUPAI, Hankook Cosmetics, ACT Beauty, Lessonia

💖 LOYALS, they always come back
Symrise, ITIT Cosmetics, FusionPKG, Baosheng, Faber-Castell, Colep

⭐ PERFORMERS, they set the standards
HNB Corporation, Capsum, Pennelli Faro, Croda Beauty, Hwasung x Nowcos, Quadpack x Texen

And this is only the beginning,
First reveals and exclusive previews are coming.

📅 September 16 & 17, 2026
📍 Javits Center, New York

👉 Get your badge: Link in bio.

29/07/2026

10K, THANK YOU ❤️

10,000 followers. A number we’re proud of, but above all, 10,000 people sharing this incredible journey with us.

Over the years, you’ve been exhibitors, visitors, speakers, partners, jury members, suppliers, and friends of the beauty industry... and it’s thanks to you that MakeUp in World continues to write its story.

Through these smiles, these encounters, and these candid moments captured along the way, we simply wanted to say thank you for your trust, your energy, and your loyalty.

And what could be more meaningful than reaching this milestone as we prepare to celebrate the 15th edition of MakeUp in NewYork? ✨
The best chapters are still waiting to be written, together.

Thank you for being with us from the beginning, or for joining us along the way. 💫

24/07/2026

HEARD DURING THE IT AWARDS JURY...

Yesterday, the French jury of the MakeUp in NewYork 2026 IT Awards gathered for the second stage of the selection process, carefully reviewing the last entries to determine this year’s finalists ✨

Drawing on the expertise, experience, and discerning eye of its members, the jury assessed some of the market’s most promising innovations, highlighting the creativity and excellence shaping the future of the beauty industry.

What’s next ? The US Jury will join the French members to decide on the overall winners from among the finalists !

We can’t wait to reveal the IT Awards finalists and winners ! Stay tuned and follow MakeUp in to discover the selected innovations in each category, coming very soon

📅 September, 16 & 17, 2026
📍 Javits Center, New York

👉 Get your badge: Link in bio

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