05/06/2026
There is a lot of absolute nonsense in the fitness industry.
Some of it is pointless.
Some of it is massively overhyped.
And some of it actively makes fuelling performance harder than it needs to be.
So here are things that really grind my gears..
1. Keto diets for performance
Yes, you can become more efficient at using fat for fuel.
But that doesn’t mean you’ve somehow outsmarted your body’s need for carbohydrates.
When training intensity increases, carbohydrates matter.
Repeated efforts, hard conditioning, heavy training and competition all rely heavily on glycogen.
Being “fat adapted” is not a flex if your actual performance gets worse.
2. BCAAs
If you’re already eating enough protein, BCAAs are largely pointless.
A decent protein source already gives you the essential amino acids needed to support muscle repair and growth.
You do not need an expensive tub of brightly coloured water to recover properly.
3. Eating organic everything
There is nothing wrong with buying organic food.
But organic doesn’t automatically mean healthier, more nutritious or better for performance.
You can eat the cleanest, most organic diet imaginable and still completely under-fuel your training.
And organic wine is still wine.
4. Beef protein powder
Beef protein powder is not powdered steak.
Most of it is made from hydrolysed beef protein, heavily derived from collagen-based material.
That means it is not comparable to whey when we’re looking at protein quality, leucine content and muscle protein synthesis.
It normally tastes worse, mixes worse and costs more.
5. Continuous glucose monitors for healthy athletes
A rise in blood glucose after eating carbohydrates is not automatically a problem.
That is a normal response to eating food.
CGMs can be useful in clinical settings, particularly for people managing diabetes.
But most healthy people do not need to panic every time their blood glucose rises after a bowl of rice.
