28/08/2026
Why isn’t Athena pink? 🤔
Because I never wanted Athena to look like something that had simply been packaged up and marketed “for women”.
There’s absolutely nothing wrong with pink. I actually love the colour.
But somewhere along the way, women’s health — and particularly the menopause space — became very easy to stereotype. Make it pink. Put “menopause” on it. Sell it to women.
Athena was deliberately built differently 🔱
I wanted it to feel strong, professional and timeless because that reflects the women it was created for. Women don’t need strength training dressed up as something softer to make it suitable for them.
They need good coaching, appropriate programming, support and the opportunity to discover just how capable they actually are.
That’s Athena. 🔱
September enrolment is now in its final few days.
Enrolment closes 31st August.
DM ATHENA if you’d like to join us.