The Infinite Project - Stephen Gauld

The Infinite Project - Stephen Gauld The Infinite Project

Helping people in their 30s and 40s look and feel better than they did in their 20s.

๐˜๐จ๐ฎโ€™๐ซ๐ž ๐ง๐จ๐ญ ๐๐จ๐ข๐ง๐  ๐ญ๐ก๐ข๐ฌ ๐Ÿ๐จ๐ซ ๐š ๐›๐ฅ๐จ๐จ๐๐ฒ ๐ง๐ฎ๐ฆ๐›๐ž๐ซโ€ฆโฃโฃNo one cares what you weigh, itโ€™s how you look & feelโ€ฆthatโ€™s what counts. โฃโฃ...
23/06/2026

๐˜๐จ๐ฎโ€™๐ซ๐ž ๐ง๐จ๐ญ ๐๐จ๐ข๐ง๐  ๐ญ๐ก๐ข๐ฌ ๐Ÿ๐จ๐ซ ๐š ๐›๐ฅ๐จ๐จ๐๐ฒ ๐ง๐ฎ๐ฆ๐›๐ž๐ซโ€ฆโฃ
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No one cares what you weigh, itโ€™s how you look & feelโ€ฆthatโ€™s what counts. โฃ
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You donโ€™t actually care what the scales say. โฃ
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You just think you do. โฃ
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There have been times in the past where iโ€™ve set a weight targetโ€ฆhit it and still not been happy. โฃ
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Because the number on the scales was never really the thing.โฃ
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What I actually wanted was to look in the mirror and like what I saw.โฃ
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To feel athletic, look lean and to have energy that lasted past 3pm.โฃ
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To keep up with the kids without being wrecked.โฃ
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To feel like someone who takes care of themselves and constantly improving my performance. โฃ
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The scale can't tell you any of that.โฃ
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It's just one signal, one data pointโ€ฆthatโ€™s it. โฃ
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Iโ€™ve had clients hit their weight target and feel nothing. โฃ
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And Iโ€™ve had clients who havenโ€™t seen the scales move in a monthโ€ฆโฃ
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But have seen clothes fitting better, measurements coming down, new pbs with runs & workouts.โฃ
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Would you rather have that or a number on the scales? โฃ
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Hereโ€™s the reframeโ€ฆโฃ
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Youโ€™re not doing this to be a number. โฃ
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Youโ€™re doing this to become a different version of yourself. โฃ
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Leaner, stronger, fitter, more capable and confident. โฃ
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The scale might reflect thatโ€ฆbut itโ€™s not the measure of it. โฃ
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Stop letting one metric decide how you feel about your progress. โฃ
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If you want to build something that goes beyond a numberโ€ฆโฃ
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Message ๐๐„๐‘๐…๐Ž๐‘๐Œ to find out more.

๐…๐š๐ญ ๐ฅ๐จ๐ฌ๐ฌ ๐ฉ๐ก๐š๐ฌ๐ž ๐œ๐จ๐ฆ๐ฉ๐ฅ๐ž๐ญ๐ž: ๐Ž๐ฏ๐ž๐ซ ๐š ๐ฌ๐ญ๐จ๐ง๐ž ๐จ๐Ÿ ๐›๐จ๐๐ฒ ๐Ÿ๐š๐ญ ๐ ๐จ๐ง๐ž ๐Ÿ”ฅโฃโฃThe pictures are insane.โฃโฃBut being honestโ€ฆthat's not what's i...
22/06/2026

๐…๐š๐ญ ๐ฅ๐จ๐ฌ๐ฌ ๐ฉ๐ก๐š๐ฌ๐ž ๐œ๐จ๐ฆ๐ฉ๐ฅ๐ž๐ญ๐ž: ๐Ž๐ฏ๐ž๐ซ ๐š ๐ฌ๐ญ๐จ๐ง๐ž ๐จ๐Ÿ ๐›๐จ๐๐ฒ ๐Ÿ๐š๐ญ ๐ ๐จ๐ง๐ž ๐Ÿ”ฅโฃ
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The pictures are insane.โฃ
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But being honestโ€ฆthat's not what's impressed me most about James.โฃ
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I've known him for years, since we were kids playing football. โฃ
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Trained alongside him before he ever joined Infinite. โฃ
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And this past year has been something else entirely.โฃ
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A stone of body fat gone.โฃ
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5km from around 23 minutes to comfortably under 20.โฃ
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40 minutes for a 10km.โฃ
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Hyrox: 1:14 >>> 1:08 >>> 1:02.โฃ
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20km Zone 2 runs at under 8:45/mi where last year he was grinding out 10:00-10:15/mi.โฃ
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Incredible numbers, every single one of them.โฃ
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But the mindset changeโ€ฆthat's the bit that gets me.โฃ
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I see this happen with every client who goes through something genuinely hard. โฃ
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Who pushes through a real transformation and comes out the other side.โฃ
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Something shifts.โฃ
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Itโ€™s like flicking a switchโ€ฆโฃ
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That happened for James & since then heโ€™s been a totally different machine. โฃ
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His consistency with his nutrition, workouts & runsโ€ฆare on another level now. โฃ
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But the biggest thing isnโ€™t even thatโ€ฆโฃ
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Itโ€™s that heโ€™s realised that heโ€™s capable of so much more! โฃ
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And once you realise thatโ€ฆitโ€™s bloody addictive! โฃ
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I don't think he's anywhere near his ceiling yet, far from it. โฃ
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Who knows where James ends up.โฃ
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I'm pretty sure we're going to find out ๐Ÿ‘Šโฃ
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If youโ€™re after a transformation this yearโ€ฆIโ€™m opening up 3 spaces for July.โฃ
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If you want to join Infiniteโ€ฆโฃ
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Message me ๐’๐”๐Œ๐Œ๐„๐‘ to find out more.

๐˜๐จ๐ฎโ€™๐ซ๐ž ๐ง๐จ๐ญ ๐ ๐ข๐ฏ๐ข๐ง๐  ๐ฒ๐จ๐ฎ๐ซ๐ฌ๐ž๐ฅ๐Ÿ ๐ฆ๐ฎ๐œ๐ก ๐จ๐Ÿ ๐š ๐›๐ฅ๐จ๐จ๐๐ฒ ๐œ๐ก๐š๐ง๐œ๐žโ€ฆโฃโฃIf youโ€™re relying on willpower to eat well this weekโ€ฆgood luck. โฃโฃI...
17/06/2026

๐˜๐จ๐ฎโ€™๐ซ๐ž ๐ง๐จ๐ญ ๐ ๐ข๐ฏ๐ข๐ง๐  ๐ฒ๐จ๐ฎ๐ซ๐ฌ๐ž๐ฅ๐Ÿ ๐ฆ๐ฎ๐œ๐ก ๐จ๐Ÿ ๐š ๐›๐ฅ๐จ๐จ๐๐ฒ ๐œ๐ก๐š๐ง๐œ๐žโ€ฆโฃ
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If youโ€™re relying on willpower to eat well this weekโ€ฆgood luck. โฃ
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I mean that genuinely, not to be a dick ๐Ÿคฃโฃ
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Willpower is a finite resourceโ€ฆโฃ
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By 7pm when youโ€™re tired, the kids are off to bed and thereโ€™s nothing preppedโ€ฆโฃ
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Itโ€™s gone! โฃ
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And youโ€™ll eat whatever is easiest and most convenient. โฃ
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Whatever is there basically ๐Ÿคฃโฃ
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I know this as Iโ€™ve done that before too. โฃ
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What you want to do is make it easier for yourself. โฃ
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Make it easier to stay on track and harder to go off track. โฃ
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Best way to do thatโ€ฆmake a plan for the week. โฃ
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Doesnโ€™t have to be anything crazy or complicated. โฃ
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Just get clear on what youโ€™re having: Breakfast / Lunch / Supper. โฃ
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Focus on protein source at each one of those meals. โฃ
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Then go do a food shop so you have those meals in your fridge/cupboards! โฃ
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If you havenโ€™t done that, how do you even expect to stay on track? โฃ
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Youโ€™ll just repeat the same sh*tty behaviours and habits. โฃ
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So go do yourself a bloody favour and take some timeโ€ฆโฃ
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To sit down and map out a wee plan for the week. โฃ
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Without one, youโ€™ll run out of willpower and stay stuck. โฃ
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You donโ€™t have a discipline problem, you have a planning problem.

๐Œ๐ฒ ๐จ๐ฅ๐ ๐ฐ๐š๐ฒ๐ฌ ๐จ๐Ÿ ๐ฌ๐ž๐ญ๐ญ๐ข๐ง๐ ๐ฌ ๐ ๐จ๐š๐ฅ ๐ง๐ž๐ฏ๐ž๐ซ ๐ซ๐ž๐š๐ฅ๐ฅ๐ฒ ๐ฐ๐จ๐ซ๐ค๐ž๐โ€ฆโฃโฃLose X amount of weight by this dateโ€ฆhit this numberโ€ฆlook like this b...
16/06/2026

๐Œ๐ฒ ๐จ๐ฅ๐ ๐ฐ๐š๐ฒ๐ฌ ๐จ๐Ÿ ๐ฌ๐ž๐ญ๐ญ๐ข๐ง๐ ๐ฌ ๐ ๐จ๐š๐ฅ ๐ง๐ž๐ฏ๐ž๐ซ ๐ซ๐ž๐š๐ฅ๐ฅ๐ฒ ๐ฐ๐จ๐ซ๐ค๐ž๐โ€ฆโฃ
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Lose X amount of weight by this dateโ€ฆhit this numberโ€ฆlook like this by summer. โฃ
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They were all pushing me from behind. โฃ
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Fear based, deadline driven and a little bit stressful. โฃ
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And the moment I hit them, they were gone. โฃ
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Nothing to replace them with would lead to slipping slowly off track over the coming weeks. โฃ
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Then I came across the idea of the โ€˜North Starโ€™ goal. โฃ
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Itโ€™s not a deadline or an eventโ€ฆitโ€™s a direction. โฃ
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One big goal on the horizon that everything else feeds into. โฃ
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Something big enough to excite, maybe even scare you a little. โฃ
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It will often feel like itโ€™s miles away and thatโ€™s where it should be. โฃ
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Think months to years awayโ€ฆitโ€™s that future version of you that you canโ€™t really imagine yet. โฃ
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For me, itโ€™s being able to do a sub 58 hyrox pro doubles, get myself in the shape of my life and be able to smash a sub 37mins 10km. โฃ
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Iโ€™m nowhere near those goals at the moment, thatโ€™s the point. โฃ
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Every strength sessions, hyrox workout or run pushes me towards that North Star. โฃ
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Every goal I set along the way has the North Star in mind. โฃ
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When you are super clear on where you are heading and who you are buildingโ€ฆโฃ
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You donโ€™t need to manufacture motivation all the time to turn up and get it done. โฃ
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The North Star, pulls you forward. โฃ
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The clients Iโ€™ve seen make the biggest transformation arenโ€™t the ones that are most motivated or disciplined. โฃ
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Theyโ€™re the ones that have a North Star the genuinely excites them. โฃ
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So hereโ€™s a question worth sitting withโ€ฆโฃ
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Whatโ€™s your North Star? What are you building towards? โฃ
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What does that version of you look like 1-3 years from now? โฃ
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Find out what that looks like and everything else gets easier. โฃ
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Message me ๐๐„๐‘๐…๐Ž๐‘๐Œ >> first thing we will do is get clear on your North Star.

Some huge wins from the weekendโ€™s Broch 10kmโ€ฆVictoria >> Hit a pb 10km: 49mins 42secs That was 3mins 44secs QUICKER than...
15/06/2026

Some huge wins from the weekendโ€™s Broch 10kmโ€ฆ

Victoria >> Hit a pb 10km: 49mins 42secs

That was 3mins 44secs QUICKER than her previous PB.

She also came 6th in her age group.

Gemma >> PB 10km & 5KM: 49mins 41secs

Taking over 2mins off her previous PB!! And also smashed a 5km PB during it.

Chrissy >> PB 10km: 49mins 43secs

The goal was sub 55mins, he bloody smashed that!!

John Cook >> PB 10km: 41mins 52secs

Unreal time and whatโ€™s even more mentalโ€ฆ

This time last year >> John couldnโ€™t run 5km in that time!

Well done everyone, absolutly buzzing for you all ๐Ÿ‘

I used to finish my long runs feeling absolutely knackered. In the afternoon, iโ€™d be screaming for a nap I was so tired....
10/06/2026

I used to finish my long runs feeling absolutely knackered.

In the afternoon, iโ€™d be screaming for a nap I was so tired.

Since I have 2 kids, there was no chance iโ€™d be getting a nap ๐Ÿ˜‚

I figured out where I was going wrongโ€ฆ

I wasnโ€™t fuelling my long runโ€ฆI was running on bloody fumes.

Iโ€™d head out for say a 2 hour long run with nothing on me.

And often iโ€™d complete the run and feel okish.

But after, iโ€™d be bloody wiped in the afternoon.

I thought it was a fitness problem originally until I realised I was massively underfuelling.

Hereโ€™s what I changedโ€ฆ

Any run over 90mins, I started taking on carbs during.

1 gel every 30mins minimum: 60g of carbs per hour.

Before I headed out Iโ€™d get at least 75g of carbs inโ€ฆusually a bowl of cereal if I was having something just before I headed out.

And finally, when I got back from the run iโ€™d make sure Iโ€™d refuel.

For me that was 40g of protein at 80g of carbs post run.

Since doing this, the biggest thing I noticed was that my recovery was waaaaaay better.

No more feeling tired all afternoon or constantly yawning.

I felt 10x better.

See once you fuel properly and actually feel & see the differenceโ€ฆ

Thereโ€™s no going back.

Iโ€™m putting together a free Performance Nutrition Guide covering exactly thisโ€ฆ

Message me GUIDE and Iโ€™ll send it to you once itโ€™s ready.

๐Ž๐ง๐ž ๐๐ž๐œ๐ข๐ฌ๐ข๐จ๐ง ๐œ๐ก๐š๐ง๐ ๐ž๐ ๐ฆ๐ฒ ๐ฅ๐ข๐Ÿ๐žโ€ฆ๐ž๐ฏ๐ž๐ง ๐ญ๐ก๐จ๐ฎ๐ ๐ก ๐ˆ ๐š๐ฅ๐ฆ๐จ๐ฌ๐ญ ๐ญ๐š๐ฅ๐ค๐ž๐ ๐ฆ๐ฒ๐ฌ๐ž๐ฅ๐Ÿ ๐จ๐ฎ๐ญ ๐จ๐Ÿ ๐ข๐ญ. โฃโฃI'd just signed up for a bloody Ironman 70....
07/06/2026

๐Ž๐ง๐ž ๐๐ž๐œ๐ข๐ฌ๐ข๐จ๐ง ๐œ๐ก๐š๐ง๐ ๐ž๐ ๐ฆ๐ฒ ๐ฅ๐ข๐Ÿ๐žโ€ฆ๐ž๐ฏ๐ž๐ง ๐ญ๐ก๐จ๐ฎ๐ ๐ก ๐ˆ ๐š๐ฅ๐ฆ๐จ๐ฌ๐ญ ๐ญ๐š๐ฅ๐ค๐ž๐ ๐ฆ๐ฒ๐ฌ๐ž๐ฅ๐Ÿ ๐จ๐ฎ๐ญ ๐จ๐Ÿ ๐ข๐ญ. โฃ
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I'd just signed up for a bloody Ironman 70.3 โฃ
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1.2 mile open water swim. 56 mile cycle. Half marathon run.โฃ
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All in one day as quick as you can. โฃ
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I couldn't swim a full length of front crawl and had last swam in the sea on honeymoon in a rubber ring ffs. โฃ
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The swim was stressing me out, I was prepared to doggie paddle it if I had to. โฃ
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I sat there staring at the confirmation email thinkingโ€ฆwhat the f**k have I just done.โฃ
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Here's what led me there.โฃ
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I'd been going through the motions for a while.โฃ
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Training, ticking boxes and not really pushing myself.โฃ
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I'd slipped into a long stretch of comfort and I knew deep down I was capable of more.โฃ
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It wasn't even really about how I looked.โฃ
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It was that quiet frustration of knowing you're leaving potential on the table.โฃ
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Then one night I was down a YouTube rabbit hole as per usual and came across this guy documenting his first Ironman from scratch.โฃ
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Watching him go from doubting himself to crossing that finish lineโ€ฆโฃ
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Something clicked.โฃ
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I thought, f**k, could I do that?โฃ
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That little spark of wonder.โฃ
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Could I do that?โฃ
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That was itโ€ฆthat was all it took.โฃ
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A few weeks of talking myself in and out of itโ€ฆthen I just hit Buy Now and burned the boats.โฃ
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No going back now.โฃ
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Over the next 9 months I learned to swim properly.โฃ
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I dropped 2 stone without ever feeling like I was on a diet, because I was too focused on training for something that mattered.โฃ
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I got up at 5am on Saturday mornings for 4 hour cycles before the family were ready to get going for the day. โฃ
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Not because I was disciplined.โฃ
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Because I had something worth showing up for.โฃ
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Race day came round and my bloody bike broke on the way down. Had to find a mechanic on the way to Weymouth. ๐Ÿคฃโฃ
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Crossed the finish line in 5h49m.โฃ
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And honestlyโ€ฆit changed me.โฃ
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I realised I was capable of far more than I'd ever given myself credit for.โฃ
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Iโ€™ve had countless messages this year alreadyโ€ฆโ€œdo you think I could do (INSERT EVENT) ?โ€โฃ
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The old me would have laughed at every single one of those.โฃ
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I see this constantly with clients now.โฃ
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Iโ€™ve had countless messaages this year alreadyโ€ฆโ€œdo you think I could do (INSERT EVENT) ?โ€โฃ
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And every single time I say the same thingโ€ฆ.F**K YEAH!!! โฃ
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You just need that spark.โฃ
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That tiny voice asking >> could I do that?โฃ
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Don't overthink it and don't wait until you feel ready.โฃ
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Figure out the next goal that scares you a little.โฃ
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Commit to it.โฃ
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Sign up.โฃ
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Burn the boats.โฃ
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It will change your life. I promise you that. ๐Ÿ‘Š

๐“๐ก๐ž ๐›๐ž๐Ÿ๐จ๐ซ๐ž ๐š๐ง๐ ๐š๐Ÿ๐ญ๐ž๐ซ ๐ฉ๐ก๐จ๐ญ๐จ ๐ก๐ข๐๐ž๐ฌ ๐ญ๐ก๐ž ๐ฆ๐จ๐ฌ๐ญ ๐ข๐ฆ๐ฉ๐จ๐ซ๐ญ๐š๐ง๐ญ ๐ฉ๐š๐ซ๐ญ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ฌ๐ญ๐จ๐ซ๐ฒ. โฃโฃYou see the start and you see the result.โฃโฃYou ...
06/06/2026

๐“๐ก๐ž ๐›๐ž๐Ÿ๐จ๐ซ๐ž ๐š๐ง๐ ๐š๐Ÿ๐ญ๐ž๐ซ ๐ฉ๐ก๐จ๐ญ๐จ ๐ก๐ข๐๐ž๐ฌ ๐ญ๐ก๐ž ๐ฆ๐จ๐ฌ๐ญ ๐ข๐ฆ๐ฉ๐จ๐ซ๐ญ๐š๐ง๐ญ ๐ฉ๐š๐ซ๐ญ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ฌ๐ญ๐จ๐ซ๐ฒ. โฃ
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You see the start and you see the result.โฃ
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You don't see the weeks in the middle where absolutely nothing felt like it was working.โฃ
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I call it the invisible stretch.โฃ
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You're doing the work, turning up, eating well and ticking the sessions off.โฃ
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But the mirror looks the same, the scale isn't moving much and nobody's noticed yet.โฃ
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And that quiet voice starts.โฃ
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"Is this actually working?"โฃ
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"Maybe this just doesn't work for me."โฃ
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"I've been at this for 6 weeks and I don't look any different."โฃ
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This is the stretch that separates the people who get the result from the ones who don't.โฃ
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Not thier fitness or how motivated they areโ€ฆโฃ
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Just the willingness to keep going through the part that feels invisible.โฃ
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I've coached enough people to know that the breakthrough almost always comes just after the point where someone nearly stopped.โฃ
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Week 8 looks completely different to week 6, for example. โฃ
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Week 12 looks like a different person compared to week 8.โฃ
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But you have to get through the invisible middle to find out.โฃ
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The people I've seen get the best results over the years aren't the most talented or most disciplined.โฃ
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They're just the ones who didn't stop when it got quiet.โฃ
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Trust the process. Keep going. ๐Ÿ‘Šโฃ
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Iโ€™m going to be opening up 3 spaces in the next few weeks for our 90 Day Program. โฃ
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Interested in finding out more? Message ๐๐„๐‘๐…๐Ž๐‘๐Œ and Iโ€™ll send the details.

05/06/2026

๐€๐ง๐จ๐ญ๐ก๐ž๐ซ ๐—ช๐ž๐ž๐ค๐ฅ๐ฒ ๐‘๐ž๐ฏ๐ข๐ž๐ฐโ€ฆโฃ
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And we are into June. โฃ
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Longest day of the year is a couple weeks away then itโ€™s downhill ffs haha. โฃ
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Been a very busy week, still waiting for baby G to arrive! Due this weekend so hopefully makes an appearance ๐Ÿ™Œโฃ
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Some insane results coming out of Infinite at the moment as wellโ€ฆwill share some of them in the coming weeks! โฃ
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๐“๐ซ๐š๐ข๐ง๐ข๐ง๐ โฃ
Another soild week of training ticked off. โฃ
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First longer run since the Ultra, did 20km with some of the lads last weekend. โฃ
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Felt great to get some longer miles in. โฃ
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Itโ€™s funny a few weeks ago I was not wanting to do another long run againโ€ฆโฃ
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But now I love them again. โฃ
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Had a tempo run this week and was chuffed with the pace/heart rate I was sitting at. โฃ
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Another team session with Infinite as well, cracking workout! โฃ
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๐๐ฎ๐ญ๐ซ๐ข๐ญ๐ข๐จ๐งโฃ
Calories slowly increasingโ€ฆโฃ
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Recovery has been way better this week, HRV & resting heart rate looking great. โฃ
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Seem to be recovering from sessions pretty well just now. โฃ
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Manged a Chinese at the weekend as well: Chicken Fried Rice & Curry Sauce. โฃ
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First name basis down at Duo Duo now ๐Ÿ˜‚โฃ
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๐‹๐ข๐Ÿ๐žโฃ
Baby due this weekend like I said so fingers crossed makes an appearance soon. โฃ
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Not much else going on in personal life just now ๐Ÿคฃโฃ
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Just sitting around waiting haha. โฃ
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Watching โ€˜Kinโ€™ on BBC iplayer >> brilliant series! Hooked! โฃ
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๐๐ž๐ฑ๐ญ ๐—ช๐ž๐ž๐คโฃ
Will take it a day at a time next weekโ€ฆโฃ
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If baby arrives it will be a case of pulling right back, probably wonโ€™t do anything training wise for the week. โฃ
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3 weeks tomorrow until the Relay as well. We have all our teams sorted, very excited for it. โฃ

๐๐ž๐จ๐ฉ๐ฅ๐ž ๐ญ๐ก๐ข๐ง๐ค ๐š ๐ญ๐ซ๐š๐ง๐ฌ๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง ๐ข๐ฌ ๐š๐ฅ๐ฅ ๐š๐›๐จ๐ฎ๐ญ ๐ญ๐ก๐ž ๐›๐ž๐Ÿ๐จ๐ซ๐ž ๐š๐ง๐ ๐š๐Ÿ๐ญ๐ž๐ซ ๐ฉ๐ก๐จ๐ญ๐จโ€ฆโฃโฃDonโ€™t get me wrong, itโ€™s a part of it but not th...
04/06/2026

๐๐ž๐จ๐ฉ๐ฅ๐ž ๐ญ๐ก๐ข๐ง๐ค ๐š ๐ญ๐ซ๐š๐ง๐ฌ๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง ๐ข๐ฌ ๐š๐ฅ๐ฅ ๐š๐›๐จ๐ฎ๐ญ ๐ญ๐ก๐ž ๐›๐ž๐Ÿ๐จ๐ซ๐ž ๐š๐ง๐ ๐š๐Ÿ๐ญ๐ž๐ซ ๐ฉ๐ก๐จ๐ญ๐จโ€ฆโฃ
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Donโ€™t get me wrong, itโ€™s a part of it but not the whole thing. โฃ
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Calum here for example, lost 4 stone and built a completely different physique.โฃ
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But thatโ€™s not what I was most impressed byโ€ฆโฃ
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It was who Calum became in the process. โฃ
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Because the photos only show you what happened on the outside. โฃ
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They donโ€™t show you the shift that happens internally. โฃ
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The moment someone stops letting themselves off the hook.โฃ
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The moment they raise their own standards and actually hold themselves to them.โฃ
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The moment the excuses stop working.โฃ
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That's the real transformationโ€ฆand most people never talk about it.โฃ
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Itโ€™s that identity shift where you become the type of person that is in shapeโ€ฆโฃ
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Compared to being someone who always needs to do something about it. โฃ
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And thatโ€™s exactly what Calum did hereโ€ฆโฃ
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He became the type of person that is in shape. โฃ
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That does train consistently and eats well. โฃ
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That looks after himself, even when life is busy.โฃ
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Thatโ€™s where the real transformation happened. โฃ
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The before & after pictures are just a byproduct of that. โฃ
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If you want to become a different version of you this Summerโ€ฆโฃ
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With different standards and ways of showing upโ€ฆโฃ
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And you want to build a body you are proud ofโ€ฆโฃ
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Message me ๐’๐”๐Œ๐Œ๐„๐‘ and letโ€™s find out whatโ€™s possible.

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