FMcoaching

FMcoaching Health & fitness coaching for ambitious women 35+. Build strength, reduce body fat, increase your energy. l am all about balance, hard-work, and consistency.

Hi, I am Ash, mother of 3, certified Personal Trainer, and the founder of fitmom. Through the fitmom app & my bespoke 1:1 coaching, I guide, educate and support hundreds of women all over the world to lose weight, keep it off, and finally reach their goals. I understand that life is busy and that we all have phases where we don't make time for ourselves. But I believe that health and fitness shoul

d always be a priority. Our bodies were designed to move, and it is my mission for every women in the world to experience the power of feeling physically fit and healthy.

What I’d tell that little girl - without the sugar-coating.If I could give little Ash a few truths early on, these are t...
01/06/2026

What I’d tell that little girl - without the sugar-coating.

If I could give little Ash a few truths early on, these are the ones that would’ve saved me years of confusion and unnecessary struggle.

✨ You can’t out-train your diet.
Training matters - but what you eat matters more.

🍝 Carbs aren’t the enemy.
I wasted time fearing the very thing that fuels strength and performance.

🥑 Fat isn’t the villain.
Your hormones depend on it. Restricting it only throws everything off.

🧘‍♀️ More isn’t better.
Pushing harder isn’t the answer. Rest is part of progress - not a weakness.

🏃‍♀️ Running won’t fix everything.
It keeps you hungry and stuck in circles. Strength training is what moves the needle.

🚫 Training through pain isn’t strength.
It’s just denial. Listen before your body forces you to.

🌙 You can’t be the party-all-night girl and the PB-chasing runner.
Pick the version of you that supports where you actually want to go.

🏋️‍♀️ Weights won’t make you bulky.
They’ll make you toned, strong, and confident. Full stop.

📅 Workout hopping gets you nowhere.
Progress comes from structure and repetition - not randomness.

❌ You can’t target belly fat.
Once you understand the basics, everything gets simpler.

These are the lessons I learnt later than I wish I did… and the ones I want my kids to know from the start.

Which lesson do you wish you learned earlier? Drop it below.

31/05/2026

CEOhealth 1:1 coaching is built for the woman whose diary is full, whose energy changes with her work cycle, and who needs a health system that still holds up when life gets busy.

Here is what six months with us actually looks like:

👉Your strength training is built on progressive overload from week one.

👉 Inside our fm app, you’ll be able to track your calories, macros, fibre and sugar in one place.

👉Every week, you complete a check-in with your coach. Between those check-ins, you have support, so when life shifts, your programme shifts with it.

👉 You’ll also get a monthly one-to-one call with your coach - the part so many clients end up calling their “therapy practice”.

👉 Your habits are set directly into your calendar inside the app, based on where you are right now.

👉 The fm app syncs with your phone, smartwatch and health apps - which means your steps, sleep and resting heart rate help shape the bigger picture your coach is working from.

If you need a real plan and a coach who will back you from now through to December, the waitlist is open.

✨Comment CEOHEALTH to receive your application link.✨

Anything worth doing is hard.Running the marathon.Leaving the job.Starting the business.Having that hard conversation.If...
29/05/2026

Anything worth doing is hard.

Running the marathon.
Leaving the job.
Starting the business.
Having that hard conversation.

If you believe reaching your goals is going to be easy, your mom lied to you. 😉

The same rule applies to fitness.
The quick fixes, detoxes, and “drop 5 kg in a week” plans?
They don’t build results - they build disappointment.

The hard path does.
The consistent training. The clean meals. The small, repeated wins.

That’s where confidence, strength, and change live.

Choose the hard path now - it’s the one that lasts.

27/05/2026

I am 42, and here are 5 things I did to build and keep a strong body.👇

1️⃣ I made strength training non-negotiable.
I used to run (a lot) - and I still do - just not as much as in my previous cardio-junkie era. Strength training changed my shape, gave me muscle, and did more for my body than endless cardio ever did.

2️⃣ I started tracking my food intake.
I don’t track as much anymore, but tracking taught me how calories actually work, and it gave me the clarity I needed to stay in a deficit without guessing.
Now I keep my meals high in protein and fibre, because it makes fat loss easier to sustain and helps with fullness and appetite control.

3️⃣ I take proper rest days.
Recovery is where the results happen. Sleep matters just as much, because sleep loss can push hunger up, mess with appetite regulation, and impair glucose control.
When you are under-slept, everything feels harder than it should.

4️⃣ I prioritise NEAT daily.
I hit 8-10k steps everyday. Consistent walking increases daily output without frying your nervous system or making you ravenous.

5️⃣ I reduced my alcohol intake.
I did not quit completely. I just found my sweet spot, because too much alcohol was getting in the way of sleep, recovery, appetite and fat loss.

This is just the boring stuff that works - and keeps working.

If you want help building a structure like this around your life, comment CEO and book a Health Audit call 🤍

They didn’t need another diet.They didn’t need more cardio.They didn’t need more discipline.They needed a better strateg...
26/05/2026

They didn’t need another diet.
They didn’t need more cardio.
They didn’t need more discipline.

They needed a better strategy.

Every woman inside fitmom had a moment where she realised the problem wasn’t her effort - it was the approach.

More running didn’t fix it.
Eating less didn’t fix it.
Starting over every Monday didn’t fix it.

What changed everything was structure.
Strength training with intent.
Eating enough protein.
Walking daily.
Recovering properly.
And having someone hold them accountable when motivation dipped.

If you’re stuck in the same loop they were in… maybe it’s time to stop doing more and start doing it properly.

Comment CEO below if you’re ready for that shift 🤍👇

I’m a personal trainer… but I’m also human.I binge sometimes.I drink more than I should sometimes.I struggle with rest d...
25/05/2026

I’m a personal trainer… but I’m also human.

I binge sometimes.
I drink more than I should sometimes.
I struggle with rest days.
I don’t track every calorie.
And yes - I have workouts where I feel weak instead of strong.

But here’s the truth…

👉You don’t need to be perfect to make progress.

👉You don’t need to eat clean 100% of the time.

👉You don’t need to hit every workout or live like a robot.

What actually matters?

✨ Consistency most of the time

✨ Getting back up when you slip

✨ Building habits you can actually stick to
Perfection isn’t the goal. Progress is.

Save this for the days you feel like you’ve “failed.”🫶

24/05/2026

We are opening the waitlist for mid-year CEOhealth 1:1 Coaching! 📢

This is for the woman who is running a business, a household, and about fifteen mental tabs at once - and has quietly pushed her own health to the bottom of the list this year.

Not because she does not care.
Because she has not had the right support.

This programme is designed to fit into real life, not add more pressure to it.

From mid-year, we will be taking on a small number of new 1:1 clients into a six-month coaching programme that runs through to the end of the year.

If you have been waiting for the right moment, this is probably it...🤍

Comment CEOHEALTH to receive your application link 👇

The side of me you don’t often see on Instagram...I’d love to know more about you too!What’s something about you that mo...
22/05/2026

The side of me you don’t often see on Instagram...

I’d love to know more about you too!

What’s something about you that most people wouldn’t guess?

Drop it below - let’s actually get to know each other 👇

20/05/2026

Walking 8-10k steps a day is one of the smartest habits for women who want results - not because it is “trendy”, but because it quietly does a lot of the heavy lifting.

Here is what hitting 8-10k steps actually does for your body:

👉 It helps with fat loss.
Walking gives you a reliable calorie burn without turning your whole day into cardio. Because it is low stress and easy to repeat, it helps you keep your deficit consistent without feeling like you have to “earn” your food every day.

👉 It supports better blood sugar control.
Daily walking has been linked with better insulin sensitivity, lower adiposity over time, and lower diabetes risk. For women in their 30s and 40s, that means steadier energy, fewer crashes, less “hangry” chaos, and a body that handles food more efficiently.

👉 It improves cardiovascular markers.
More daily steps are associated with lower blood pressure and lower cardiovascular risk. That matters because heart health is not just a future problem - it is part of the foundation for energy, recovery and long-term health now.

👉 It helps your mood.
More steps are linked with fewer depressive symptoms. In a JAMA Network Open meta-analysis, 7,000+ steps per day was associated with a lower risk of depression, and even adding 1,000 extra steps per day was linked with a lower risk. In simple terms: walking helps clear the head, lift the mood, and make the day feel less heavy.

👉 It lowers long-term disease risk.
Higher daily step counts are associated with lower all-cause mortality, lower cardiovascular mortality, and lower overall disease risk. In a 2023 meta-analysis, every extra 1,000 steps per day was associated with a 15% lower risk of all-cause mortality and a 7% lower risk of cardiovascular mortality.

This is not trendy advice. This is researched advice.

It helps you lose fat, yes - but it also supports your blood sugar, heart health, mood and long-term health in a way that actually fits real life.

Client Testimonial: Sophie🤍“I turned 47 this week and I’ve never felt so strong and good. I now know that with the right...
19/05/2026

Client Testimonial: Sophie🤍

“I turned 47 this week and I’ve never felt so strong and good. I now know that with the right diet and attitude, you can transform your body at any age.”

Sophie came to me feeling stuck in her late 40s, unsure if real change was still possible. She’d tried diets and workout plans before, but nothing ever lasted - and she didn’t feel confident in the gym or clear on what actually worked.

Together, we shifted her mindset and built a simple, structured plan around the right nutrition, consistent strength training, and personalised weekly feedback to keep her on track.

The result? A complete transformation in her confidence, strength, and how she sees fitness. It’s no longer a temporary fix - it’s part of her lifestyle.

Watching that relief and pride grow has been incredible. And if Sophie can do it at 47, so can you.

Ready to feel strong, confident, and clear on what actually works for your body?
Send me a DM or drop your email and let’s get started 💪✨

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