29/05/2026
Are clients becoming more sceptical of treatment claims?
With social media misinformation, viral skincare trends, and growing awareness around “too good to be true” results, clients are asking more questions than ever before.
Today’s consumers want more than marketing. They want evidence, transparency, and treatments they can trust.
We’ve explored why evidence-based beauty is becoming one of the biggest shifts in aesthetics - and what this means for salons and clinics moving forward.
Read the blog via this link: https://www.the-smartgroup.co.uk/are-clients-becoming-more-sceptical-of-beauty-claims