09/09/2026
Growing software businesses are getting it all wrong.
That’s what I learned at Jodie Goodchild’s networking event yesterday.
When they are looking for a partnership, they usually end up with whomever the CEO happens to know.
No analysis, no plan, no strategy ❌
And that’s why they need Sara Smith.
She explained how she closes that gap for those smaller, growing businesses.
Create actual strategic alliances rather than just random partnerships 🤝🏻
She’s done the big corporates, and what really lights her up these days are the smaller businesses, the can-do attitude where you can make a difference.
And if you ever plan an icebreaker when Sara is in the room: Don’t ask about a ‘fun fact’.
We both very much agreed that the real fun facts are not the ones we’d share with colleagues 😂
And if your networking group is awkward and you are tired of all the sales pitches with everyone just fishing for their next client:
You’re in the wrong networking group.
I loved getting a glimpse into Sara’s world yesterday, learning something new and connecting in person with a woman with a very different story and many shared values.