16/10/2026
Practising What We Preach: Our Co-Founders Swap the Office for the Open Water
Two or three times a year, our co-founders Pippa Crouh and Steve Birchall, trade spreadsheets for swim caps and take on a triathlon: swim, bike and run, back to back. Most recently, they completed events abroad, and apparently, they love it.
It's a personal challenge, but it also reflects something we believe in professionally: good health is the foundation of good work.
The evidence backs this up. In July 2026, the UK Chief Medical Officers published refreshed physical activity guidelines, confirming that even small amounts of activity benefit physical and mental health. The CMOs say the benefits steadily increase up to the recommended 150 minutes a week, and that the biggest health gains come from moving from inactivity to any activity at all. The guidance also places renewed emphasis on reducing prolonged sitting and on building strength and balance into everyday life.
new uk cmo activity guidelines show every movement counts +2
You don't need to do a triathlon. A lunchtime walk, taking the stairs or breaking up long periods at a desk all count.
What gets your team moving?
Source: GOV.UK (Department of Health and Social Care), "New UK CMO activity guidelines show every movement counts", 10 July 2026
https://www.gov.uk/government/news/new-uk-cmo-activity-guidelines-show-every-movement-counts