The Space Creative

01/04/2025

The Space Creative x The Bart Ingredients Company takes home two trophies at the Transform Europe Awards! 🚀

🥈 Best Brand Evolution - SILVER
🥉 Best Visual Identity - BRONZE

😊 We’re thrilled that our work for Bart has been recognized for its strategic and creative brilliance, capturing the essence of herbs, spices, and regional cuisines.

📈 This has led to impressive results: a re-listing and 3x shelf space in Waitrose, 22 new lines added to Ocado, and a 60% increase in sales in just two weeks, including growth among new, younger consumers.

Big thanks to everyone involved – our amazing team, Nourish Global, Bart, and the judges! 🙏

Full case history: link in the bio 👆

20/03/2025

🌷✨Spring Clean with Clothes Doctor✨🌷

What better way to celebrate the first day of spring than with a little refresh! Whether it's your home, your wardrobe, or your branding... 🌷✨🌸

We are proud to have partnered with Clothes Doctor to create a global lifestyle brand that inspires people to love the clothes they own. By focusing on garment care and tackling fashion pollution and waste, Clothes Doctor encourages us to care for what we have, rather than buying new. 🌍💚

The Brief: To strike the perfect balance between premium and accessible, simple yet impactful.

Our Solution: Clean, crisp fonts in black on white, paired with soft pastel shades, and unique geometric symbols (based on a 3x3 grid of dots) to enhance communication, differentiation, and navigation.

Available online and in Harrods, our designs are helping Clothes Doctor build a distinctive visual language across e-commerce, social media, and marketing materials. 💫🧴🌼

Full case history in our bio 👆

23/07/2024

For the love of food🧑🏼‍🍳🥘

The new direction is human-first, foresight-led and reframes the role of herbs and spices from mere supporting actors to catalysts of delightful taste expressions rooted in regionality and culture. It also recognises the passion for the cooking process itself, which is where the pleasure starts for discerning cooks.

 Following a robust strategic phase of work, we developed a brand proposition “For The Love Of Food”, developing creative concepts that would emphasise the romance and delight of herbs and spices, and tapping into the regional cuisines with which each ingredient is associated.

Initially producing designs for Bart’s range of world cuisine-inspired spice blends, the concept has been carried across the range of over 100 products, encompassing A-Z herbs and spices, chopped, pastes, salts, peppers, and seasonings.
 

16/02/2023

A brilliant article on the power of packaging.
Thanks shots.net for featuring our work for Pukka Herbs

From the luscious curves of Coca-Cola’s iconic contour bottle to the cult of craft b**r art, beverage brands take their exterior product design as seriously as the liquid assets inside - infusing it with identity and distilling every drop of shelf appeal. Selena Schleh raises a glass to the power ...

19/01/2023

Want to stand out from the crowd?

Being a shrinking violet is no way to grow a brand. In a competitive marketplace you've got to stand up, stand out and stand for something. Having a distinctive point of difference is absolutely essential, it sets you apart from your peers and helps consumers remember you.

We’re sharing 4 top tips on how to do this. If you aren't sure whether you have a point of difference, give us a call, we just might be able to help get you noticed!

22/12/2022

Whilst 2022 has been another unpredictable year, we’re fortunate to have experienced many highs along the way. We’ve loved working with our clients on their exciting rebrands, new product launches and campaigns and we can’t wait to share more of our projects with you next year.

We’ll be signing off from 1pm tomorrow until 3rd January to give our team a well deserved rest over the festive season, so we’d just like to wish everyone a Merry Christmas and a here’s to a prosperous 2023! 🎄

29/11/2022

Following the development of our Be a Pet Detective campaign for Protexin Veterinary, we were asked to design their exhibition stand for The London Vet Show 2022. When it comes to creating a branded exhibition stand, it’s important to consider how the finished result will attract visitors into the space to maximise return on investment.

Wanting something that didn’t feel like a typical show stand, we hit upon the idea of a destination, a sanctuary where people could come and take a break from the hustle and bustle of the show. Most people, particularly dog owners, will take a trip to the local park to get away from it all, so we decided to bring the park to London’s busy ExCeL London. That’s how our stand Park Life was born.

The show was a huge success for the Protexin team and our Park Life stand helped to generate a huge 650% increase on leads captured vs. last year.

A huge thanks to Expocraft ltd for bringing our design vision to life! And to Lewis of London for supplying the most delicious ice-cream! To see more pics & find out more about Park Life, head to: https://www.thespacecreative.com/news/parklife

08/11/2022

We all need a hero from time to time, brands especially. But we’re not talking about someone in Lycra and a cape, we’re talking about a product or group of products within a larger portfolio that acts as an easy entry point to a brand. Hero Products!

But why are Hero Products important?
A hero product is often the brand’s best seller, but it is also often the one product that defines the brand as a whole. Think Porsche 911, Levi’s 501, Apple iPhone. Not only are these products the most recognisable items in the brand’s portfolios, they also imbue each brand with a reason for being in the mind of a consumer. They exist to be the spokesperson for the brand, to instantly communicate all of the brand’s key messages and values to its audiences.

Concorde became the ‘hero’ of British Airways. It cast a halo over the whole airline, creating immediate associations with luxury, glamour, style, innovation, and a healthy dollop of sexiness. What’s your brand’s Concorde product?

If you’ve got an existing portfolio of products, choose a hero from your range. If you’re starting a brand from scratch, consider launching with just one product that fulfills a specific consumer need. You can then focus a good proportion of your marketing spend on that one product and create a memorable brand, rather than diluting focus across a range which could confuse the consumer and diminish brand understanding.

We recently helped dairy-free cheese brand Sheese create five hero products to give consumers an easy entry point to the brand. Through new product naming and additional recipe photography, the packaging instantly communicates what each product is ideal for, whilst drawing consumers into the fixture. The new range not only makes it easier for consumers to understand how the brand fits into their lives, but it also helps to sell into retail by giving buyers a simple product portfolio with a key point of difference.

Try it. You might find your hero will save the day.