The Business Medium

20/10/2026

For the wild women, witches and healers who were never built for fluorescent lights 🐺🔥
Think about how strange modern working life would look to any creature in nature. A wolf feeling guilty for wanting to rest. A bear asking permission to use the loo. A bird being told it has exactly thirty minutes to eat before getting back to being productive. And when something deep inside us is screaming to get out, we call ourselves lazy.
Spiritual women, empaths, intuitives and witches feel this so deeply. Our bodies, energy and intuition move in cycles, seasons and moon phases, and the 9-to-5 world asks us to switch all of that off. That restless, trapped feeling is your wild nature telling you exactly where you belong, and exactly where you don't.
That's where the old goddesses come in. Hecate at the crossroads with her torches and keys. Santa Muerte holding the mysteries of death and transformation. Lakshmi pouring out abundance and prosperity. Kali, fierce and unapologetic, cutting through illusion. Gaia, cradling the whole Earth. Divine feminine energy in all its forms: wise, wild, abundant, protective and powerful.
Bringing back the matriarchy, for me, means honouring cycles, rest, intuition, community and the sacred feminine in how we live and work. It means building spiritual businesses that follow our natural rhythms, and creating lives that feel as wild and free as we are.
If you've ever felt like a wild animal pacing in a cage, if you're a witch, healer or spiritual woman dreaming of building a business that fits your nature, you belong here. This corner of the internet is for the untamed ones.
Which goddess are you channelling today? Tell me in the comments 👇
Follow me for more on spiritual business, the divine feminine and building a life that honours your wild nature. And send this to the wild woman in your life who needs the reminder 🌙

19/10/2026

Should you give friends discounts in your spiritual business? I did mates' rates for years, right up until a friend took my business idea.
I always gave my friends a discount, this one included. When I booked a coaching session with her, I paid full price. During that session I talked about an idea I was planning to build. A week or two later she messaged me to say she'd had the same idea, and asked whether I minded if she did it, because it would be totally different. She went on to build the exact same thing. I shelved mine on principle.
It made me look at a bigger pattern. Practitioner friends were happily taking my discount, then charging me full price for their tarot readings, Reiki and coaching. So I stopped offering mates' rates altogether.
Here's what I believe after 26 years in spiritual business: real friends pay full price, because they want your business to thrive. Charging friends your full rate protects your energy, your income and your friendships.
So where do you stand? Mates' rates: yes or no? Tell me in the comments and let's have it out.

17/10/2026

The Sparkly Spiritual Business Club is open now ✨

Have you ever had a huge moment in your spiritual business and had nobody around who really understood it? Your first paying client. Your website finally going live. Your first booking from a total stranger. You tell the people you love, and they're happy for you, and still you're left wishing you had someone who could feel how big that moment really is.

I've been running spiritual businesses for 26 years, and that feeling is exactly why I've created the Sparkly Spiritual Business Club: a warm, welcoming online community for spiritual business owners, away from the noise of social media.

It's a spiritual business community for witches, healers, tarot readers, Reiki practitioners, psychics, mediums, intuitive coaches and sacred space holders who are starting or growing a spiritual business and want to connect with people who understand this work.

Inside the Club you can:

• Ask spiritual business questions about pricing, offers, marketing and getting started
• Share your wins and milestones and have them properly celebrated
• Network with other spiritual entrepreneurs and find collaborators and friends
• Join discussions and debates on what's happening in the spiritual business world
• Find support, encouragement and kindred spirits for every stage of your journey

It's a supportive, selling-free space, so conversations stay open, kind and genuinely helpful.

Joining is a one-time £5 entry, and then you're in for good. That small fee keeps the community full of genuine people who are there for the right reasons. If you're already in The Undercurrent, you have free access waiting for you.

And from Monday 4 January 2027, we'll also be meeting live on Zoom on the first Monday of every month for the Sparkly Business Circle, with a guided meditation to connect with the Being of your business, a sharing circle, a cuppa, and time to network with other spiritual business owners.

If you've been looking for a spiritual business networking group, an online community for spiritual entrepreneurs, or simply somewhere to find your people, come and pull up a chair 💜

Comment a ✨ and I'll send you the link

17/10/2026

You can only sit with us if… you've ever pulled a card before deciding your prices, felt guilty for charging for your gift, or had a candle, a tarot deck and a cold cup of tea on your desk at this very moment ✨

Me too. So I made the Sparkly Spiritual Business Club.

After 26 years of running spiritual businesses, I know how lonely it can feel building something around your gift when the people around you are lovely and supportive and still can't quite understand your world. Your first client, your first sale, your website finally going live: those moments deserve to be celebrated by people who know how huge they really are.

The Sparkly Spiritual Business Club is a warm, cosy online community for witches, healers, tarot readers, Reiki practitioners, psychics, mediums and spiritual business owners of every kind. It lives on The Business Medium website, away from the noise of social media, and it's a place to:

• Ask spiritual business questions about pricing, offers, marketing and getting started
• Share your wins and milestones with people who truly get it
• Network with other spiritual entrepreneurs and find collaborators and friends
• Join discussions and debates about the spiritual business world
• Find support, encouragement and your people

It's a supportive, selling-free space, so conversations stay kind, open and genuinely helpful.

Joining is £5 once, and it's yours for good. That small entry fee keeps the community full of genuine people who are there for the right reasons. Undercurrent members already have free access.

From Monday 4 January 2027, we'll also meet live on Zoom on the first Monday of every month for the Sparkly Business Circle, with a guided meditation to connect with the Being of your business, a sharing circle, a cuppa and time to network.

If you've been searching for a spiritual business community, a networking group for spiritual entrepreneurs, or somewhere to feel at home as a witchy business owner, pull up a chair 💜

Comment a star 🌟 and I'll send you the link to join.

16/10/2026

Not sure if you need to cut an offer? Try this ✂️🌙
Retiring an offer in your spiritual business can feel huge. You poured your heart into creating it, maybe a few people loved it, and letting it go can bring up guilt, doubt and a fear of losing income. After 26 years in spiritual business, I've retired plenty of offers, including one I let go of after a single booking, and every time it made space for something that fitted far better.
Here's the process I use when I'm wondering whether an offer has run its course.
1. Check in with yourself first
Which of your offers do you feel resentful about? Which ones make your stomach drop when someone asks to book? Resentment and dread are some of the clearest signals your energy can give you, so take them seriously.
2. Look ahead
Where do you want your business to go? How is it growing and changing? Some offers fit beautifully where you were a year ago and simply belong to an earlier chapter.
3. Ask the Being of your business
Your business is a living being with its own wisdom. Sit with it and ask which of your current offers should be retired, if any, paying special attention to the ones you dread. Trust what comes through.
4. Make your move
Once you have your answer, act on it. Take the offer down, let your audience know if it feels right, and mark the ending in whatever way feels meaningful to you. Closing a door with intention leaves your energy free for whatever your business wants to grow next.
Letting go of an offer is a sign of a healthy, growing spiritual business. It frees up your time, your energy and your creativity for the work that lights you and your business Being up.
Is there an offer you've been wondering about? Tell me in the comments 👇
Follow me for more spiritual business guidance that honours your energy. And comment a star ⭐ for the link to the free Commune with Your Business meditation, so you can ask your business Being what it's ready to release.

15/10/2026

Three ways to improve your spiritual business marketing away from social media 🌿

If you're a healer, witch, tarot reader, psychic or Reiki practitioner who feels worn out by the pressure to post every single day, here's some good news. Some of the most effective marketing for a spiritual business happens offline and behind the scenes. After 26 years in spiritual business, these are three simple things I'd check before posting another reel.

1. Show up where your clients already are
Think about where your ideal clients spend their time and make sure you're visible there. If you offer Reiki for new mums, put posters or flyers up in mum and baby groups, community centres and local cafés where parents gather. If you read tarot for people going through breakups, find the communities where they look for support. When you appear in the places your clients already trust, you become part of their world.

2. Check your booking path
Go to your social media profile and count how many clicks it takes to book a session with you. If it's more than three, chances are you're losing bookings along the way. Every extra step is a chance for someone to get distracted, doubt themselves or close the app. Make booking quick, clear and easy.

3. Give your testimonials a home
Create a dedicated page on your website, or a clear section of one, just for testimonials from previous clients. Humans are social creatures, and we love doing what others have done, especially when we know they had a good experience. Kind words from real clients build trust faster than anything you could say about yourself.

These small changes can make a big difference to how many people find you, trust you and book with you, all without adding a single post to your content calendar.

Which of these are you going to check first? Tell me in the comments 👇
Follow me for more spiritual business tips that feel good to put into practice. And comment a star ⭐ for the link to the free Commune with Your Business meditation, so you can ask your business Being where it most wants to be seen.

13/10/2026

Witchy interests, spiritual rabbit holes and all the magical things I've loved for most of my life 🌙
If your idea of a perfect afternoon involves reading about the Voynich manuscript, wandering round a Victorian graveyard, then curling up with a cup of tea, a tarot deck and your cat, you've found your corner of the internet.
I've been reading tarot since I was 16, and over 26 years of spiritual practice my list of fascinations has only grown. Astrology, crystals, Reiki, mediumship and psychometry. Astral projection, dreams and messages from the ancestors. Candle magic, potions and moon rituals. Angels, fairies, dragons, mermaids, unicorns and cryptids. Atlantis, Lemuria, giants and morphic resonance. Stone circles, ancient trees, dandelions and wildflowers, the sun and the moon. Ghosts, of course.
Magical people tend to find each other through exactly this kind of list. The person who lights up at the mention of stone circles usually has a soft spot for folklore, ghost stories and the old ways too. If you've ever been called "a bit much" for loving all of this, or felt like the only witchy one in the room, welcome home. There's a whole community of us here who think this stuff is the most interesting thing in the world.
Which one on the list pulls at you the most? Tell me in the comments, I'd love to know what your favourite rabbit hole is 👇
And if you're into any of these, drop me a follow. You're my people 🥰

11/10/2026

10/10/2026

Witchy and spiritual business owners, I'm thinking of setting up a forum just for us and I want to know who'd be up for joining 🔮

This came up on my TikTok live last night with Emma's Angel Readings. We were chatting about how many gifted tarot readers, healers, Reiki practitioners, psychics, mediums and witches learn their craft, get really good at it, and then hit a wall when it comes to starting a spiritual business. Where do you begin? Who do you ask? And who's around to cheer when you hit those first milestones?

Your first paying client. Your website going live. Your first booking from a total stranger. Those moments are huge, and our friends and family love us, but they often have no idea how big a deal they really are.

I've been running spiritual businesses for 26 years, and back in the early 2000s I was a member of a witchy pagan forum. It was a proper discussion space where people shared, asked questions and helped each other out. I've wanted to bring that feeling back for a long time, built for spiritual entrepreneurs who are growing a business around their practice.

What I'm imagining:
• A private online community for spiritual business owners, hosted on my own website and kept well away from Zuckbook
• Discussion spaces for business questions, opinions, support and celebrating wins
• Somewhere to network with other witches, healers and tarot readers who understand your world
• A selling-free zone, so the space stays about connection, advice and community
• A small one-off joining fee (around £5) to keep it full of real people, then free forever after that

So tell me in the comments: would you join a spiritual business networking community like this? And what would you most want to talk about in there?
If this sounds like something a witchy friend of yours needs, send it to them too 💜