02/09/2026
🧠 Your thoughts are a bit like your phone’s algorithm…
Have you ever searched for something online , maybe a new sofa, a holiday, or even a washing machine and suddenly it feels like your entire internet is filled with adverts for it?
That’s because your phone is learning what you pay attention to.
Our minds can work in a similar way.
The more attention we give a particular thought, the more our brain learns:
“Ah… this must be important. Give them more of this.”
So, if you repeatedly engage with thoughts like:
❌ “What if something goes wrong?”
❌ “What if they’re upset with me?”
❌ “I need to figure this out.”
❌ “Why am I having this thought?”
❌ “What if this thought means something about me?”
…your brain can become increasingly tuned in to finding more of them.
And this is especially true with intrusive, upsetting or anxiety-provoking thoughts.
But there’s another option.
You don't have to like the thought.
You don't have to agree with it.
And you don't have to make it disappear.
Instead, you can practise noticing it:
“There’s that thought again.”
Allow it to be there without getting pulled into analysing, solving or arguing with it.
Then gently bring your attention back to what is happening right now.
👀 What can you see?
👂 What can you hear?
🖐️ What can you feel?
👃 What can you smell?
👅 What can you taste?
Or simply return your attention to whatever you were doing, your conversation, your work, your walk, your child, your cup of coffee.
At first, your mind may keep bringing the thought back.
That's okay.
Each time you notice it and choose not to feed it with more attention, you're practising a different response.
Just like your phone eventually stops showing you washing machine adverts when you stop searching for washing machines…
your brain can learn that not every thought needs your attention.
💭 You are not your thoughts. And you don't have to give every thought your attention.
The aim isn't to control your mind.
It's to become better at choosing where your attention goes.