06/10/2026
Are you really supposed to spend the rest of your life trying not to eat sugar?
Because that's the bit I don't understand about the latest sugar free challenge doing the rounds.
If your solution is to remove sugar completely for 7 days...
What happens on day 8?
What happens at Christmas, on holiday, at a birthday, in a restaurant or when you simply fancy some chocolate?
Are you back to square one?
I saw a post recently from a very well known fitness personality saying they'd been eating lots of sugar, craving it and feeling out of control.
The solution?
Go sugar free for 7 days and comment SUGAR for a free plan.
Seriously?
Sugar isn't going anywhere. So I'd rather teach you how to manage it than fear it.
Because this kind of messaging creates the belief that you have a sugar problem. That you can't control yourself. That you're addicted.
That's clever marketing.
Create the fear, give people a problem to identify with, then sell them the solution.
But after years of coaching, when someone tells me they can't stop eating chocolate, I don't immediately think sugar addiction.
I think:
Let's look at what you're actually eating.
Very often, they're not eating enough protein or fibre. Their meals aren't filling, they're hungry, tired and trying to be good all day.
Then that chocolate looks pretty appealing at 8pm.
That's not you being weak.
You might just need more satisfying food.
You can lose body fat and still eat chocolate.
You can have cake at a birthday, dessert in a restaurant and ice cream on holiday.
My job as a coach isn't to give you another 7 day challenge.
It's to teach you how to manage your food for life.
You don't need another food rule.
You need food confidence.
That's what I want for my clients.
If you're tired of being told what you can't eat and want to lose body fat without fearing food, send me a message.