Sarah Kidson - Postnatal Doula & Infant Feeding Support

05/06/2026

🥰

03/06/2026

Aw, thank you 🥰

Happy Volunteers Week 🥰
Thank you to all the volunteers supporting infant feeding across Cambridgeshire and Peterborough. Including the lovely Sarah, pictured here with our infant feeding advisors Kelly and Sarah at The Eaton Socon group
The support you give and the difference you make to parents and babies will last a lifetime 🥰

31/05/2026

⬇️ 💯

31/05/2026

Rest in peace darling Maddie McMahon. One of the most beautiful souls to grace this planet - supporting and inspiring so, so many. Thankful your suffering is now over but my, you will be dearly missed by so very many 💔

It is with deep sadness that we share the news that our much-loved co-founder Trustee, Breastfeeding Counsellor, and close friend, Maddie McMahon, has died following her earlier diagnosis of cancer.

Our love and thoughts are very much with Chris, Libby, Danny, Sean and her whole family, as they grieve their deep loss.

Among many things, Maddie was one of the founders of Cambridge Breastfeeding Alliance. CBA grew out of her creating a breastfeeding drop-in at Homerton Children's Centre in 2007. Over the years her compassionate, knowledgeable, loving support touched so many families, both in our groups and online. She radiated love, kindness and an extraordinary passion and wisdom for birth, mothers, babies and breastfeeding.

There is so much we could say, but right now we are simply devastated. Maddie, we love you. We thank you for all you did, and for the inspiring ripples of change you leave in the world. You made a difference, and we are so proud of you.

We will miss you beyond words.

The Trustees and Team at CBA

15/05/2026

We are looking for a Breastfeeding Counsellor or IBCLC to join our team!

We’re seeking an experienced, compassionate practitioner to provide inclusive, evidence-based breastfeeding support to families in community group settings, with potential for online support in future.

This is a freelance/self-employed role within a supportive team.

If you are passionate about supporting families and committed to high-quality, evidence-based breastfeeding support, we would love to hear from you.

For an informal chat or more information about the role, contact [email protected].

Closing date: 24 June.

02/05/2026

02/05/2026

No two jobs are ever the same in my role as a postnatal doula - I always strive to support each family in whatever ways are most useful to them.

With one of my current clients, I’m often found whipping up tasty, nutritious meals and treats in their kitchen, keeping the family well fuelled.

24/04/2026

Local folk… here are sling libraries in the East of England:

02/03/2026

Have spent much of the day supporting a family as they prepare for the arrival for their baby, with much time devoted to a preparing to breastfeed session. Now this ‘suggestion’ is at the top of my Facebook feed… (stop listening, phone!)

03/01/2026

Such a brilliant NHS provision 🙏🏻 - I hear such positive stories of families being seen here

Our dedicated Restrictive Lingual Frenulum (Tongue-tie) and Lactation Support Team provides essential care to babies struggling with breastfeeding.

Restrictive lingual frenulum can make feeding difficult or painful and, for many new mothers, timely treatment can mean the difference between stopping breastfeeding altogether and successfully continuing with exclusive breastfeeding.

Every year, the team supports 1,600–1,800 babies and their families - around 35 babies each week. Over 30% of our referrals are out of area, which includes referrals from Cambridge, King’s Lynn, Peterborough, Colchester and beyond. Tongue-tie procedures are carried out by one of our specialist midwives in restrictive lingual frenulum and lactation support or a paediatric surgeon.

The team includes specialist midwives Hannah Perrins and Jennifer Clark and paediatric and neonatal surgeons Shalini Singh and Khizer Mansoor, led by Ashish Minocha, Consultant Paediatric and Neonatal Surgeon. Hannah Male is the co-ordinator for the service.

Ashish said: “We are arguably the largest centre in the UK providing this service. Our model of care and clinical protocols are increasingly being adopted and replicated by other regional and national centres as benchmark standards.”

Alongside providing care, the team is deeply committed to education and skill-sharing.

Jenny said: “We regularly provide hands-on training to both nurses and doctors who are eager to develop their skills or pursuing a formal training programme. We run full-day training courses two or three times a year for those learning to assess and have recently launched an advanced course for those who have completed our RLF training day and are actively putting their learning into practice. These courses are heavily subscribed and attract professionals from across the region and beyond.”

Hannah Male says that the team consistently receives heartfelt feedback from grateful families.

One parent shared: “The nurse who carried out my daughter’s tongue-tie division listened to our concerns, showed genuine care and compassion, and was both knowledgeable and professional.”

Another said: “The doctor’s explanation, discussion and manner were very reassuring. The procedure was fast and not at all distressing.”

Khizer adds: “It’s truly commendable that the team continues to deliver high standards of care while also maintaining an exceptional level of parent satisfaction.”