09/06/2026
Brown doesn't automatically mean better.
In fact, I would argue that a Jason's white sourdough is a far healthier choice than many supermarket brown loaves packed with emulsifiers and additives.
Then, if you want to take things a step further, moving towards a sprouted grain loaf such as Jason's Sprouted Grains can offer additional benefits from the sprouting process, including more fibre and a gentler impact on blood sugar.
After that you might want to try a Biona Rye bread with flax and chia seeds, diversify further.
When it comes to bread, colour isn't the best indicator of quality. Looking at the ingredients, fibre content and how the bread is made can tell you far more than whether it's white or brown.
This is a helpful article that explores some of the supermarket breads that may be less likely to spike blood sugar levels and highlights the importance of fermentation, fibre and food quality over clever marketing.
For Diabetes Awareness Week, our nutrition expert reveals the supermarket loaves diabetics should choose for a more stable glucose release