Association for professional Hypnosis and Psychotherapy

03/09/2026

Finding the Right Therapist

Finding the right therapist might feel a little overwhelming, but it’s one of the most important steps you can take for your mental health. The “right” therapist isn’t necessarily the most qualified, the most famous, or the one with the nicest office, it’s the one who fits your needs, style, and personality.

Start by considering what you want help with and what approach feels right for you. Some people benefit from structured, goal-focused therapy, while others prefer a reflective, exploratory approach. Think about practicalities too, location, session length, availability, and cost all matter.

Credentials and professional membership are also important. Therapists who belong to professional associations such as the APHP adhere to ethical standards and ongoing training, giving you added confidence in the quality of care.

Trust your instincts. A good therapist will listen, make you feel safe, and help you feel understood. It’s normal to try a few sessions before deciding if someone is the right fit. Feeling comfortable, respected, and supported is more important than any specific technique or label.

Finding the right therapist takes a little time, but it’s worth investing in a relationship that supports your growth and wellbeing.

If you'd like to find a therapist consider looking at www.aphp.co.uk

24/08/2026

Ernest McLeod, a fellow hypnotherapist, is running an anonymous survey on the business side of our profession; fees, client numbers, where the work comes from, and what people find hardest. It takes about five minutes and asks for no name or email if you don’t want to give them.

This is a chance to build a real picture of the profession, and anyone who takes part can have the results sent to them, free.

Here's the link:

Nobody has ever published what hypnotherapists actually charge, how many clients they see, or what they earn. Not the associations, not the training schools, not anyone. The numbers that circulate are either somebody's marketing or somebody's guess. So let's find out. This is anonymous and takes abo...

11/08/2026

Business strategies for therapists

Get clear on who you help and how:
You don’t need to niche aggressively, but being clear on what you can offer matters. Being specific about the issues you work with and the type of clients you’re best suited for makes it easier for the right people to find you and to book in.

Build trust before trying to convert:
Therapy is a trust-based service. Blogs, short posts, talks, or workshops that educate and normalise struggles help potential clients feel safe before they ever contact you. Consistency matters more than volume.

Treat your website like a conversation, not a brochure:
Good therapy websites speak to potential clients, not about the therapist. Use plain language, answer common fears, explain what sessions are like, and make next steps obvious and simple.

Use professional networks, not just social media:
Referrals from other therapists, GPs, other therapists, coaches, and organisations are often more sustainable than chasing online visibility. Relationships build more slowly than algorithms, but last longer.

Protect your energy and your boundaries:
A full diary isn’t helpful if you’re exhausted. Thoughtful scheduling, clear cancellation policies, and realistic caseloads are business strategies, not self-indulgence. Burnout is expensive.

Invest in supervision and CPD strategically:
Choose supervision and training that supports the work you actually do, not what you feel pressured to offer. Clinical confidence and ethical clarity show up in how you work and how clients experience you.

Review your fees regularly and intentionally:
Fees should reflect experience, training, and sustainability. Undercharging often leads to resentment and fatigue, which eventually affects the work. Ethical practice includes financial viability.

Think long-term, not just full on:
A good therapy business supports longevity. That means planning for rest, professional development, peer connection, and evolution over time rather than running at capacity indefinitely.

09/08/2026

The Association for Professional Hypnosis and Psychotherapy (APHP) is an excellent, highly respected organisation in the UK, and being listed with them is a powerful asset for your SEO

If you are already a member of the APHP you can maximise your Google rankings by completing the following:

1. Make sure your website link works
When someone looks at your profile on the APHP website, there should be a link to your own website.
Check that the website address is correct and that clicking it takes people to your website.

2. Make sure your details are the same everywhere
Your business name, address and telephone number should be written in the same way on your APHP profile and on your Google Business Profile.
For example, if your business name is written one way on Google, try to use exactly the same name on APHP.
This helps Google understand that all of these listings belong to the same business.

3. Put the APHP logo on your website
If APHP allows you to use their membership logo, you can put it on your website, perhaps on your About page or at the bottom of each page.
Ideally, the logo should link back to your APHP profile.
This makes it easy for visitors to check that you are a member.

In simple terms...

Think of your APHP membership as another place that confirms who you are and what you do.

The more places that clearly and consistently show that you are a genuine professional, the easier it is for Google and potential clients to trust your business.

You do not need to understand SEO or technology to do this. The important things are simply:

Your APHP profile → links to your website
Your details → are the same everywhere
Your website → shows your APHP membership with a back link to the APHP website

31/07/2026

✨ What if the change you've been looking for was closer than you think?

So many people carry their struggles silently. Anxiety, self-doubt, old wounds, habits that hold them back, believing that this is just the way things are.

But it doesn't have to be. 💙

Hypnotherapy and counselling offer something truly powerful, a safe, compassionate space where you are truly heard, and where real, lasting change begins!

Through gentle but profound work, a therapist can help you to:
🌿 Let go of anxiety and the weight of the past
🌿 Rediscover your confidence and sense of self
🌿 Break free from patterns and habits that no longer serve you
🌿 Heal from experiences that have shaped you in ways you may not even realise
🌿 Step into the version of yourself you know you can be

Therapy is about being supported, understood, and empowered to write the next chapter of your story.

Every single person who walks through that door takes the bravest step; the decision to choose themselves. 🚪✨

You deserve to feel well. You deserve to feel free. You deserve to feel like you again.

💬 If you've been thinking about reaching out, let this be your sign.

👇 Have a look at our website for a therapist to suit you.

https://www.aphp.co.uk/hypnotherapy-directory-find-a-hypnotherapist-near-you/

Helping people find their way back to themselves, one session at a time. 🌱

17/07/2026

Directors of the APHP Georgina & Emma will be running their Slim Via Hypnosis training only once this year. For more info on the course, see below.

Become a Slim Via Hypnosis Practitioner and work more confidently and effectively with weight loss clients, an area that is both rewarding and fascinating to specialise in.

This engaging CPD training is delivered across two live online sessions, on 26th and 27th August, and teaches a structured, proven approach developed over years of clinical practice.

You’ll learn how to support clients not only with weight loss, but with transforming their relationship with food, motivation, and long-term habits. Going beyond the traditional “eat less, move more” message, this approach integrates a range of therapeutic techniques, including goal setting, identifying emotional drivers, building confidence, and shifting beliefs.

The tools you’ll learn are highly versatile and can be applied across many other areas of your work with clients.

You’ll leave with a complete, ready-to-use programme, along with a comprehensive set of professionally developed resources, including scripts, worksheets, and client materials, everything you need to start using the method immediately in your practice.

The training includes live teaching (with recordings available), expert guidance from experienced tutors, and a substantial collection of supporting materials to enhance your learning and client work.

On completion, you’ll receive a certificate and CPD hours reflecting both the live training and additional home study.


https://www.tranceformerstraining.co.uk/service-page/slim-via-hypnosis-practitioner-training?referral=service_list_widget


Become a Slim Via Hypnosis Practitioner and work more confidently and effectively with weight loss clients, an area that is both rewarding and fascinating to specialise in. This engaging CPD training is delivered across two live online sessions and teaches a structured, proven approach developed ove...

12/07/2026

Burnout Versus Compassion Fatigue and How to Tell the Difference

Burnout and compassion fatigue are often used interchangeably, but they’re not the same experience. Understanding the difference matters, especially in caring professions where emotional load is part of the work.

Burnout tends to build slowly over time. It’s usually linked to workload, systems, and chronic stress rather than the work itself. Signs often include exhaustion, cynicism, reduced motivation, and a sense of dread about work. The key feature of burnout is depletion. There’s little energy left, and even small tasks can feel overwhelming.

Compassion fatigue, on the other hand, is more relational and can appear suddenly. It’s the emotional residue of being exposed to others’ pain, trauma, or distress. Therapists experiencing compassion fatigue may feel emotionally numb, unusually irritable, or detached from clients in ways that feel unfamiliar or uncomfortable.

One way to tell the difference is to notice where the strain is coming from. If the distress is about volume, pressure, and lack of recovery time, burnout is more likely. If it’s about emotional impact, empathic overload, or feeling changed by clients’ stories, compassion fatigue may be at play.

Burnout often calls for changes in workload, boundaries, or systems of support.

Compassion fatigue calls for replenishment, supervision, and spaces where emotional impact can be processed.

Naming the difference helps professionals respond with the right kind of care, rather than pushing through and hoping it resolves on its own.

10/07/2026

Learning about different holistic approaches can deepen the way we work with our own clients.
If you’re a member of the APHP or NRPC you’re welcome to join us for this interesting CPD on Auricular Acupuncture on Wednesday from 6pm
To register, please email in the usual way.

01/07/2026

Come and read our latest blog post about travelling while you are fit and healthy! 🙂

https://www.aphp.co.uk/blog/2026/07/01/travel-while-youre-fit-and-healthy/


Travelling while you’re young and fit is a great plan, it can expand your knowledge, help with mental health and make you far more aware

22/06/2026

You are the expert on your own life.

No one else has lived your experiences, carried your story, or understands your inner world quite the way you do.

A good therapist won’t tell you who you should be or how you should live. Instead, they work alongside you to help you reconnect with your own voice, values, strengths, and understanding.

Therapy is built on the belief that people already hold the potential for growth and change within themselves. Sometimes, what we need most is a safe space to be heard, understood, and supported while we find our own way forward.

If you'd like to find a therapist to work with, consider our list of therapists:

https://www.aphp.co.uk/hypnotherapy-directory-find-a-hypnotherapist-near-you/