14/05/2026
𝗧𝗵𝗲 𝗔𝗽𝗽𝗹𝗲 𝗪𝗮𝘀𝗻’𝘁 𝘁𝗵𝗲 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗣𝗮𝗿𝘁
We all know the story of 𝗜𝘀𝗮𝗮𝗰 𝗡𝗲𝘄𝘁𝗼𝗻 and the apple.
Although, if we’re honest, most of us imagine it slightly wrong.
In my head as a child, Newton was sitting dramatically under a tree, the apple hit him square on the forehead, orchestral music played, and he shouted:
“Gravity!”
Which is probably more cartoon than science.
But here’s the interesting part:
The apple wasn’t the breakthrough.
People had seen apples fall for thousands of years.
The breakthrough was that Newton paused long enough to ask:
“𝘞𝘩𝘺 𝘥𝘰𝘦𝘴 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘧𝘢𝘭𝘭?”
That’s a very different question.
Most people experience life at surface level.
Things happen.
You move on.
Coffee spills.
Traffic builds up.
Meetings go wrong.
People repeat the same patterns over and over.
We notice the event… but not the principle underneath it.
Newton noticed the principle.
The apple was ordinary.
The thinking wasn’t.
And that’s often the real difference between curiosity and intelligence.
Intelligence can memorise what already exists.
Curiosity keeps asking:
Why?
What’s underneath this?
Is this always true?
What am I missing here?
Children do this naturally.
Adults tend to stop because, apparently, repeatedly asking “why?” becomes less socially acceptable after the age of six.
Which is unfortunate, because a surprising amount of progress comes from people refusing to let obvious things stay obvious.
This pattern appears everywhere.
𝗚𝗲𝗼𝗿𝗴𝗲 𝗱𝗲 𝗠𝗲𝘀𝘁𝗿𝗮𝗹 noticed burrs sticking to his dog and invented Velcro.
𝗔𝗹𝗲𝘅𝗮𝗻𝗱𝗲𝗿 𝗙𝗹𝗲𝗺𝗶𝗻𝗴 noticed mould killing bacteria and changed medicine.
The moment itself wasn’t extraordinary.
The attention was.
I think this matters far beyond science.
In leadership, communication, business — even relationships — the people who improve things are often the ones willing to pause and ask a second question.
Not:
“What happened?”
But:
“Why does this keep happening?”
That question changes everything.
Because surface problems rarely stay surface problems for long.
The older I get, the more I think breakthroughs are less about brilliance and more about sustained curiosity.
About staying with a question a little longer than most people do.
Not rushing back to normal.
Not brushing past the obvious.
Just stopping long enough to notice there may be something underneath the apple after all.
𝗝𝗼𝗵𝗻 “𝗦𝘁𝗶𝗹𝗹 𝗔𝘀𝗸𝗶𝗻𝗴 𝗪𝗵𝘆 𝘁𝗵𝗲 𝗔𝗽𝗽𝗹𝗲 𝗙𝗲𝗹𝗹” 𝗖𝗮𝘀𝘀𝗶𝗱𝘆-𝗥𝗶𝗰𝗲