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Made by Daily Science-backed supplements crafted to meet you where you are. Real wellness, made simple - without the noise or complexity.

Toxaprevent is a patented product range new to the UK, used for the detoxification of the body and skin. The active ingredient in Toxaprevent Plus, MANC (Modified, Activated, Natural,Clinoptilolite), absorbs toxins in the stomach and intestines like a sponge and passes straight through the digestive system, taking care of toxins before they have a chance to reach your liver and other organs. Similarly, toxins can be removed from skin and open wounds using Toxaprevent Skin Powder.

Think you’re getting enough magnesium from food alone? You’re probably not, and it’s not really your fault. 🌙Magnesium d...
09/09/2026

Think you’re getting enough magnesium from food alone? You’re probably not, and it’s not really your fault. 🌙

Magnesium deficiency isn’t usually about one bad habit. It’s usually a combination of small, everyday things stacking up. Here are 3 reasons it happens to almost everyone:
💜 Soil depletion - decades of intensive farming has stripped a lot of magnesium out of the soil itself. Even a “healthy” diet full of vegetables doesn’t guarantee the magnesium content it would have had 50 years ago.
💜 Processed food - refining and processing food removes a huge amount of naturally occurring magnesium. The more processed your diet, the bigger the gap between what you’re eating and what you’re actually absorbing.
💜 Stress, caffeine & exercise - your body burns through magnesium faster under stress, and caffeine and alcohol both increase how much you lose. Intense exercise does the same. The more demanding your lifestyle, the more you need to top up.

None of these are things you’re doing “wrong”, they’re just how modern life works. Which is exactly why so many people are running lower than they think.
Curious where you actually stand? Pop your supplement label into our free calculator. Link in bio 🔗

08/09/2026

Final Label Check: Zooki Magnesium Bisglycinate

We’ve spent this series showing you gaps, buffered blends, and misleading front labels. So let’s end on one that actually gets it right!

Label claims:
💜 Magnesium Bisglycinate: 2000mg
💜 Elemental Magnesium: 200mg

What the calculator says:
👀 2000mg at 12% will give you 240mg elemental

So there’s a 40mg difference between the calculator and their claim, but this one isn’t a red flag. Zooki’s product is a liquid, and the 2000mg figure is likely based on the full dried/powder weight of the bisglycinate before it’s mixed into the liquid delivery format. That accounts for the gap, they’re not inflating the elemental number, if anything they’re being conservative with what they’re claiming.

This is exactly why we built the calculator in the first place, not to catch everyone out, but to actually see who’s telling the truth.

06/09/2026

Is it just us, or are all the magnesium glycinate labels a little... off? 🤔

This one: liquid sachets, “feel the benefits fast,” up to 4x higher absorption, 2000mg magnesium glycinate per sachet.
Big numbers. Big claims. Let’s look closer.

Flip it over (away from the front-of-pack marketing), and here’s what the label actually says:
Magnesium Bisglycinate 2000mg. That’s the compound weight, not the elemental magnesium your body absorbs. We haven’t run this one through the calculator yet, but even before we do, 2000mg of a single form in one sachet is on the higher side compared to what we’ve seen so far in this series.

Then there’s the absorption claim: “up to 4x higher absorption” via liposomal encapsulation.
Liposomal delivery is often used to protect certain nutrients from breaking down before they’re absorbed. But magnesium needs to be broken down and ionised in the stomach to be absorbed at all, so we’re genuinely unsure how a liposomal structure would enhance that process for magnesium specifically, rather than just being a trend borrowed from other supplements.

Not saying it’s wrong. Just saying: show us the study. 👀
We’re going to run this one through the calculator next, stay tuned.

Save this one. You’ll want it next time you’re stood in the supplement aisle. 📌We’ve spent this whole campaign flipping ...
01/09/2026

Save this one. You’ll want it next time you’re stood in the supplement aisle. 📌

We’ve spent this whole campaign flipping labels, running calculators, and asking why brands choose the forms they choose.

So here’s the cheat sheet - the different types of magnesium, and what they’re actually good for:
🌙 Glycinate - supports sleep, anxiety and brain health
💪 Malate - moves magnesium deeper into the muscle and tissue
🌀 Citrate - helps support gut mobility
🌊 Marine - slow-release magnesium with 70+ trace minerals
⚪ Oxide - high strength magnesium, delayed release for brain health
💜Taurate - supports heart health and blood pressure
🛁Sulfate - found in Epsom salts, great for muscle relaxation and detox baths

Magnesium isn’t one-size-fits-all. The right one depends on YOUR goal.
Swipe through, save it, and send it to a friend who’s overwhelmed by the supplement aisle. 💊✨

26/08/2026

Label Check: Holland & Barrett Magnesium Bisglycinate Part 2

Front of label: “375mg”- reads like that’s your elemental dose. It’s not.

Back of label breakdown:
💜 Magnesium Bisglycinate: 375mg
💜 Magnesium Oxide: 95mg
💜 Claimed elemental magnesium: 85mg

What the calculator says:
👀 Bisglycinate: 45mg elemental
👀 Oxide: 57mg elemental
Real total: 102mg elemental (17mg more than they even claimed - rare for a brand to undersell)

The elemental figure is at least on the label, and it’s not inflated. But here’s the catch Dilly picked up on: this isn’t just bisglycinate. It’s “buffered.”

What does buffered actually mean?
Buffering is when a well-absorbed chelated form (like bisglycinate) gets blended with a cheap, poorly-absorbed form (like oxide) to bulk out the elemental magnesium number without bulking out the cost. Magnesium oxide is roughly 4% absorbed by the body and is one of the main reasons people get an upset stomach or laxative effect from magnesium supplements. Bisglycinate exists specifically because it’s gentle and highly bioavailable, it’s the whole reason people pay more for it.

Look at the split: of the 102mg elemental magnesium you’re actually getting, 57mg, more than half, is coming from the oxide, not the bisglycinate.

So even though the front label proudly says “Magnesium Bisglycinate,” you’re not getting a bisglycinate-dominant product. You’re getting a blend that’s majority oxide, wearing a bisglycinate name badge on the front. That’s the misleading part, not the numbers, but what the label lets you assume.

More labels incoming. Comment a brand you want us to break down next.

25/08/2026

Magnesium bisglycinate is the most popular form of magnesium but is it really what the companies claim?

Front of pack: Magnesium Bisglycinate 375mg
Flip it over, and this one’s a bit more transparent than our last find:
📌 Elemental magnesium: 85mg
📌 Supplied by: Magnesium Bisglycinate 375mg + Magnesium Oxide 95mg

Sounds fine at first glance... until you realise magnesium oxide converts to a much higher percentage of elemental magnesium than bisglycinate does. So a decent chunk of your usable magnesium here is coming from the oxide, not just the ingredient getting top billing on the front.

So here’s the question: if bisglycinate isn’t the only (or even the main) thing doing the work, why is it the one named on the front label?
Because bisglycinate is the trendy, in-demand form right now... and it sells. 🏷️

This isn’t about one form being “bad” - it’s about brands naming products after the ingredient that gets clicks, not necessarily the one doing all the heavy lifting.
Read the back. Always read the back. 👀

Comment magnesium and we will send you our magnesium calculator so you can check your own label

17/08/2026

Part 2: Why we still include magnesium oxide (and why “bioavailable = better” isn’t the full story)
So let’s actually talk about bioavailability, because it’s more nuanced than glycinate good, oxide bad.

Why include oxide at all? It has the highest elemental magnesium content of any common form. Gram for gram, you’re getting more actual magnesium into the mix than almost any other compound.

So what’s the “bioavailability” argument against it?
Magnesium oxide is absorbed more slowly by the body. That’s usually framed as a weakness, but slower absorption isn’t automatically worse. If your goal is restoring whole-body magnesium levels over time, a slower release can mean your body has a better chance to actually retain that magnesium and push it into the cells, rather than it moving through too fast to be used.

And bisglycinate?
It’s broken down and absorbed much faster, that’s genuinely what makes it “more bioavailable.” But it starts with significantly less elemental magnesium to begin with. And because it’s absorbed so quickly, if you go past what your body can actually use at once, there’s a greater chance that excess gets eliminated before it’s retained, meaning fast absorption doesn’t always equal more magnesium staying with you.

The actual point we’re making: neither one is “better.” It depends entirely on your goal.
💜 Want fast, gentle, easily tolerated magnesium in smaller doses? Bisglycinate.
💜 Want to slowly and steadily rebuild total body magnesium levels? Oxide has a role too.

The “glycinate good, oxide bad” narrative sells supplements. It doesn’t tell the whole story.

What does elemental magnesium actually mean? It’s the one phrase on your label that matters most, but do you actually kn...
14/08/2026

What does elemental magnesium actually mean? It’s the one phrase on your label that matters most, but do you actually know what it means?

Here’s the truth: most people who take magnesium have seen this phrase in the back of their pack and skipped straight past it. It’s small, and unexplained, and it’s easy to assume it’s just extra detail. It isn’t. It’s arguably the most important figure on the label.

Here’s why it matter:
💜Every magnesium supplement is a compound (magnesium bonded to something else, like citrate, glycinate, or oxide)
💜The big mg number on the front usually refers to that whole compound, not the magnesium itself
💜Elemental magnesium is the part of that compound your body can actually absorb
💜Two products can list the same total mg but still contain very different amounts of usable magnesium, purely because of the form used

Without knowing what elemental magnesium means, it’s genuinely impossible to tell how much magnesium you’re actually getting from a supplement, no matter how big the number on the front looks.

So we’re breaking it down properly - what it means, why it exists, and why it’s the number that should matter most to you. Swipe through 👉🏻



Magnesium is never used on its own in a supplement; it’s always bonded to another ingredient known as a carrier, like citric acid, or glycine, or oxygen. That’s chemistry, not a brand decision.

Pure magnesium is a reactive metal, not something that could safely go in a capsule by itself. So what’s actually inside is magnesium combined with another compound, and that combined weight is what ends up on the label.

Only part of that ingredient is actually magnesium; the rest is the carrier.

Elemental magnesium is the part that’s actually magnesium (what’s left once you strip away the compound it was bonded to, and the amount your body can genuinely absorb and use).

This is where labels get misleading. “1000mg Magnesium Citrate” reads like 1000mg of magnesium, but citrate makes up a large chunk of that total weight, so the real elemental figure is only a fraction of the number on the front.

Every form of magnesium has its own

13/08/2026

We’re on a mission to hold supplement brands accountable for what’s actually on their labels. So many magnesium supplements advertise a big number on the front, but that number often has nothing to do with what your body actually absorbs. That’s why we built a magnesium calculator, and we’re running viral products through it to show you the real math behind the marketing.

This week’s target: the viral “magic” magnesium supplement. And you’ll be shocked (well, our co-founder Dilly wasn’t).

They claim 600mg of magnesium glycinate, giving you 240mg of elemental magnesium. Sounds great at first glance, but without knowing the actual conversion rate for that form of magnesium, how would you even know if that’s true?
So we ran it through our calculator 👇

The results:
📉 An unexplained gap of 168mg
📉 At the real 12% conversion rate, you’re only getting 72mg of elemental magnesium

It’s going viral because it’s cheap, but that’s the catch. This isn’t real magnesium glycinate. You’re paying glycinate prices for what’s basically magnesium oxide.

👉 Comment your magnesium brand’s label below and we’ll run the numbers on yours next.

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