Linzi Hoare Permanent Makeup

14/10/2026

5 Things I Would Do If I Was Starting My PMU Brow Business Again in 2027

If I lost everything tomorrow and had to start my PMU brow business from scratch, knowing everything I know now, these are the five things I would do.

1. I would invest in the RIGHT training from day one.
I wouldn’t choose a course based on price or how many certificates I’d get. I’d invest in a trainer whose work I genuinely admired, especially their healed results. I’d rather pay more for incredible education than spend years trying to correct bad habits.

2. I would become REALLY good at one technique.
I wouldn’t try to offer every treatment under the sun. I’d pick one brow technique, master it and become known for it. I’d practise consistently, invest in improving my skills and make sure my healed results were just as beautiful as my fresh work.

3. I would start building my personal brand immediately.
I wouldn’t hide behind pictures of brows. I’d show my face, share my journey, talk to the camera and let people get to know me. Clients need to trust the person who’s tattooing their face. Your personality and your expertise are what make you stand out.

4. I would treat my Instagram like a business, not a portfolio.
I wouldn’t just post pretty brow transformations and hope people booked. I’d create content that educates, builds trust, answers client concerns and actually converts followers into bookings. I’d focus on attracting local clients rather than chasing followers who will never book with me.

5. I would learn how to run a BUSINESS, not just how to tattoo brows.
I’d understand my numbers, price for profit, create proper systems, protect my time with policies and focus on giving every client an amazing experience. I wouldn’t confuse being busy with being profitable.
And the biggest thing I’d do differently?

I’d stop worrying about what every other artist was doing and put that energy into building something of my own.
Because if I was starting again in 2027, my goal wouldn’t be to become the busiest brow artist. It would be to become the artist people trust, recommend and are happy to pay for.

13/10/2026

OMBRE BROWS | 6-WEEK HEALED RESULTS

I am absolutely ecstatic with these results!

Just look at how beautifully these brows have healed after just one session!

The gorgeous warmth in the skin, the soft, open fronts, and that beautiful depth and definition through the body and tails of the brows. Everything blends together so effortlessly, bringing these brows completely to life! ✨

Using Hanafy Pigments in Milk Chocolate, we’ve achieved the most stunning, soft yet beautifully defined healed result.

At today’s 6-week review, very little touch-up was needed. Just a little extra detail through the fronts and one additional pass of colour to support longevity.

And that is exactly what I love to see — beautifully healed pigment, gorgeous shape and minimal correction needed!

Before | Immediately After | 6 Weeks Healed

Absolutely 100% stunning!

08/10/2026

Yesterday, I had the pleasure of welcoming this lovely lady into the clinic for not one, but two beautiful PMU treatments in one sitting.

Having recently stepped into a lovely new chapter of life with retirement, she wanted something soft, elegant and natural. Nothing too bold or dramatic, just a little enhancement to bring definition to her features and help her feel beautifully polished every day.

We created a gorgeous set of soft, natural-looking brows, followed by a delicate lash line enhancement to add subtle definition to her eyes, without the look of heavy eyeliner.

Around three and a half hours in the chair, two treatments, and one absolutely beautiful result.

08/10/2026

Have you heard of Lash Enhancement Permanent Makeup?

If you love the look of fuller, darker lashes but don’t want to wear eyeliner every day, this treatment could be perfect for you!

So, what exactly is Lash Enhancement PMU?

Lash enhancement is a delicate form of permanent makeup where pigment is carefully implanted along the upper lash line, between the lashes, to create the illusion of thicker, darker and fuller-looking lashes.

Unlike traditional eyeliner, lash enhancement doesn’t create a bold line or wing. Instead, it gives your eyes a beautiful, subtle definition that looks effortlessly natural.

20/09/2026

https://www.instagram.com/reel/Ddgj5t7KaK0/?stkn=OGtkaTN1ZzFybmxj

02/09/2026

I only have four late-night appointments remaining for the rest of 2026 — yes, you heard that right.

If an evening appointment is what you need, now is the time to get your request in. Once these four are gone, that’s us done for late nights this year.

So consider this your sign… 🌙✨

Head over to the website today to submit your appointment request.

Four spaces. Then we’re closing the 2026 diary on late nights.

27/08/2026

12/08/2026

12/08/2026

12/08/2026