03/09/2026
Meet EMMA - Our new virtual Care Navigator - Starting from 28th September
We all know how it goes. It’s 8am. You’re trying to get through to the surgery. You’re hitting redial, waiting on hold, and meanwhile the school run is calling, or you’re already late for work. By the time you get through, you’re frazzled — and so is the person on the other end.
Our reception team works incredibly hard. But they’re managing the phones, the front desk, appointments and admin, all at the same time. And the honest truth is that there simply aren’t enough hours in the day for every call to be answered the moment it comes in.
That’s why we’re doing something about it.
From 28th September, when you call Balmoral Surgery, you’ll be greeted by Emma - our new AI phone assistant. Emma picks up straight away. No queue. No hold music. You just tell her why you’re calling, and she takes it from there.
Emma will ask a few simple questions to make sure she has everything the surgery needs. Then your details go straight to the right person here — a clinician or a receptionist — who reviews your request and gets back to you. Because they already have all the information in front of them, things tend to move faster.
To find out more information, please visit our website www.balmoralsurgery.co.uk