LatchOn - Breastfeeding support Eastbourne

02/09/2026

The one thing what I want you to remember when it comes to produce enough breastmilk:

The fuller your breasts stay, the more your body gets the message to slow milk production down.

Breast milk production is largely driven by milk removal. (Fancy name: Supply and demand system).

When milk sits in the breast for longer, local feedback signals tell your body: “We’ve got plenty. No need to make quite so much.”

When milk is removed regularly and effectively, your body gets the opposite message:
“Yep. We need more.”

Think about a shop stock: If people buy the product, you order more to make sure there is enough for everyone, right? If noone buys that product, you won't order a second stock just to keep it in the back room.
Simple as that.

So that lovely, rock-hard, painfully full breast you’re trying to maintain because you think it means you have a “good supply”?
It can actually be a sign that milk isn't being removed frequently or effectively enough and can decrease your supply.

And as breastfeeding becomes established, breasts often become softer and less obviously full, which can be completely normal and does NOT automatically mean your supply has disappeared.

Your baby doesn't need breasts that feel like they’re about to explode.

So stop chasing the full-boob feeling as proof that you have enough milk, and make sure your breasts are comfortable.
Have you experienced full breasts before?

31/08/2026

This is your reminder to trust yourself. The early days can feel like a LOT - finding the right position, getting a deep latch, supporting baby’s body… it can feel like you’re doing a full-body workout every feed whilst worrying about their intake.

But keep going or ask help. Those positioning struggles don’t last forever, I promise.

Because once baby gets stronger, bigger and more coordinated, you’ll be doing breast gymnastics you never thought possible. 😂

Today’s awkward latch and pillow mountain? Tomorrow’s “how are you even feeding like that?”

30/08/2026

That grip is giving, “Mommy, you’re not going anywhere!” 🤱😆

28/08/2026

The most expensive mistake you can make when bottle feeding? Sizing up the teat just because your baby got older.

Your breast doesn’t change its flow rate because your baby turns 3, 6 or 9 months old. Your pores on your ni**le don’t suddenly “size up” either. Your baby simply becomes more efficient at removing milk.

So why do we assume bottles need to work differently?

Yes, some babies genuinely benefit from a faster-flow teat, for example, if they are collapsing the teat or becoming frustrated because the flow is too slow.

But if your baby is happy, feeding comfortably and transferring milk well, there is usually no reason to change the flow rate simply because they reached the next age bracket.

In fact, a flow that is too fast can contribute to feeding distress: arching away, dribbling, gulping, coughing, becoming gassy or fussy, and spitting up more after feeds.

So before you buy the “next stage” teat because the packaging tells you your baby is ready…

Ask your baby.

If they’re happy with the flow, save the money and buy yourself a coffee instead. ☕️

26/08/2026

“You’re so lucky you could breastfeed…” 💛

How many of us have heard this? It’s easy to think it’s just luck but the truth is often very different.

Breastfeeding isn’t luck. It’s patience, hard work, and so much perseverance. It’s also having the right support around you to keep going when things feel tough 💕

That’s exactly where we come in! 🤱

✅ Our team are fully trained, experienced parents who have breastfed or given breastmilk themselves.

You don’t have to rely on luck and you don’t have to do it alone 🩷

26/08/2026

Spot on.

This week is Black Breastfeeding Week 25th -31st Aug. I recognise it every year because it’s so important that we keep having conversations and raising awareness about the ongoing disparities Black families face.

But I'm also very mindful that I stay in my lane.
As a white woman, I see this week as a time to continue to learn about why this week is needed and the difficulties Black and brown families may have faced and continue to face, reflect on any biases I may (unconciously) have, and listen when people choose to share their experiences, without any expectation on anyone to do the emotional work for my learning.
I can recognise that the families I support may experience additional barriers in their breastfeeding journeys.
I can uplift the voices of my Black and Brown peers and the families we work for, should they choose to share information and experiences.
I reflect often on my own privilege as a white person, and work hard to ensure I'm not adding any additional barriers to the families I support.

And this isn't just for this week. These disparities are ongoing and very real. So if you come across posts and resources shared about this week by Black and Brown families and breastfeeding advocates, I encourage you to read and take them in, and really reflect even if it's uncomfortable.
Change needs to happen.

25/08/2026

We need to talk about weaning and maternal mental health, because apparently once breastfeeding ends, everyone expects you to just… move on. 🫠

You can be completely ready to wean and STILL feel sad, anxious, irritable, emotional or completely blindsided by how hard it feels.

Weaning blues is real. Hormonal changes can play a part, but it isn't always “just hormones.”

Sometimes you're grieving something you genuinely loved.
Sometimes you're grieving something you desperately needed.

Sometimes breastfeeding was your only quiet experience, the thing that settled your baby, gave you a moment of closeness, or made you feel like you knew what you were doing.

And sometimes you are SO DONE with breastfeeding that you could happily throw your nursing bra into a fire… and then cry when you realise the last feed was actually the last feed.

Both can be true.

But sometimes it does not stop here. If you're experiencing persistent low mood, severe anxiety, intrusive thoughts, feeling unable to cope or thoughts of harming yourself or your baby, please don't dismiss it as “just the weaning blues.”

🇬🇧 Where to get help in the UK

Talk to your GP, health visitor or midwife and tell them honestly what you're experiencing. They can help you access appropriate mental-health support, including specialist perinatal mental health services where appropriate.

If you need urgent mental-health help, call NHS 111 and select the mental health option.
If you think you may harm yourself or your baby, call 999 or go to A&E immediately.

And if you just need someone to listen: Samaritans: 116 123.

Because maternal mental health and postpartum mental health doesn't suddenly become irrelevant when your baby has stopped feeding at your breast.

You are allowed to be relieved.
You are allowed to grieve.
You are allowed to feel both at exactly the same time.

Weaning is a feeding change.
And it's a huge goodbye. ❤️

23/08/2026

Being a finalist for a business award is a BIG flex, even if I don't like to think of it like a 'business'.

When breastfeeding is still so often treated as a simple 50/50, “it either works or it doesn’t”, rather than something that deserves skilled, ongoing support, it counts even more.

And because this is a business award, it recognises the work behind the scenes too: the constant posting, the 10pm messages, squeezing clients in around holidays whilst asking favours from your friends to look after your child, juggling family life to get to work, fighting against Meta with their bans all the time, building something from the ground up, relying on word of mouth only… and all the things you don’t necessarily see.
They see it alongside your beautiful reviews and testimonials, and they think this 'business' is doing great.

So yes, being a finalist is a BIG flex. Not just for me, but for breastfeeding support - and for showing that this work deserves to be recognised.
Thank you for nominating, leaving a review on Google or Facebook or spreading the word ❤

22/08/2026

This Lucy Ruddle IBCLC 😂

Doing some decluttering and found the baby books... 🤣😅😂

22/08/2026