26/08/2026
We hear this question at trade shows all the time:
“What’s your bestseller?”
But here's one to try instead:
“What gets reordered most?”
A bestseller can tell you what’s popular.
A reorder can tell you what actually worked once it reached the shop floor.
Even better: ask what shops like yours keep coming back for.
It’s a tiny change to the question, but it could make for a much more useful buying conversation.
What do you always ask suppliers when you’re considering a new range?
