AB Coaching

AB Coaching I work with all ages and levels of ability! Feel free to drop me a message so we can discuss your needs and tailor a plan to suit you!

Award-winning Online Coach
First Class Honours Degree in Nutrition | Postnatal Specialist
Helping you achieve sustainable fat loss, strength & real confidence!
📲 All online coaching and 8 Week Transformation Challenges run via my AB Coaching App! I have a degree in Sports and Exercise Nutrition alongside this I hold a number of other level 5 qualifications in Nutrition �
I’m a level 3 qualified

gym instructor & personal trainer �
I am level 3 qualified in pre & post natal exercise and run mother & baby exercise classes �
I run kids circuit classes �
Online coach �
Recipe Books �
First Aid Trained & Insured �

Im based at Elite Fitness in Goole �
Im offer a number of services such as personal training sessions, online coaching, 8 week transformation challenges, training plans, nutrition plans etc.

04/09/2026

Heard the term progressive overload but actually no idea what it means? Stick with me for the next couple of minutes and I promise to help you understand it a bit better!

*drinking game idea - drink every time I say the word ‘progressive overload’ 🫣🤣

Thanks for coming to my ted talk x

PUSH YOURSELF EVERY SINGLE SET - make the most of your session!

& just like that the Summer holidays are over ☀️What an incredible 6 weeks it’s been and so many amazing memories made. ...
03/09/2026

& just like that the Summer holidays are over ☀️

What an incredible 6 weeks it’s been and so many amazing memories made. But back to routine we go! Little man heading into year 1 & our Livvy loo is back at nursery a couple of mornings a week 🫶✏️

02/09/2026

it’s the ‘pretend your sleeping’ for me 😂💀

Raising the next generation of Pilates instructors

̇lates

01/09/2026

POV: your ready to lock back in and get back on track after a fun summer 🔓

But just remember, September doesn’t need to be a punishment for enjoying your summer. You don’t need a detox, a 1200 calorie diet or a 6 day training split.

Just get back to the things that make you feel good and do them consistently.

Eat well. Move your body. Get your steps in. Drink lots of water. Train when you can. Stick to your skin care routine and build some self care into your life. Repeat.

That’s the reset 🤍

29/08/2026

Sometimes all you need is 20 minutes to yourself as the sun comes down 💆🏻‍♀️

Pilates on my balcony in southern Italy ☀️

Sped up 1.8x

I give you WINNER of the June 2026 8 Week Transformation Challenge! 🏆🏅🥇I say this every time but it’s always so hard to ...
28/08/2026

I give you WINNER of the June 2026 8 Week Transformation Challenge! 🏆🏅🥇

I say this every time but it’s always so hard to choose a winner of these challenges because every single one of them has made the most incredible progress towards all their goals in the last 2 months, the challenges are tailored to the individual so whilst some are working on fat loss others are building fitness, endurance, strength, increasing knowledge on nutrition and exercise and some are just here for the motivation and accountability side of it all! But this lovely lady came to me post partum and her goal was to get into a better relationship with food, break the binge and restrict cycle, find that perfect balance - and get back to how she was feeling pre pregnancy by losing some weight along the way.

I think we can safely say she’s blown it out the water with this progress 🥳👏

Everything was tailored accordingly to her recovery & her routine was post natal safe, starting off with suitable deep core exercises and progressed accordingly through the 8 weeks of the challenge! Honestly so proud of her and her hard work and dedication - especially in those sleep deprived days and nights everything can feel 10x harder! But she never used it as an excuse!

Just 2 short months and 1 stone later 🔥🔥

Swipe to see her incredible progress photos, measurement drops & feedback 🫶

Every single participant was a pleasure to work with & have no doubts they will all continue to keep smashing their goals 😍

This amazing lady has just bagged herself the £500 cash prize!!!! 🤑 Well done!!!! 🥳👏🥇

14 lb down ⬇️
5 inches down off her waist ⬇️
3 inches down off her chest ⬇️
4 inches down off her hips ⬇️
2.5 inches down off her glutes ⬇️
1.5 inches down off her quads ⬇️
1 inch down off calf ⬇️
1.5 inch down off her arms ⬇️

On the final check ins I always ask how people have felt the challenge went & this was part of hers:

‘I’ve had a treat every single day but made sure I’ve prioritised protein and my treat has been dependant on what calories I’ve had left, and also finding the time to plan track and log everything with a never ending to do list was so hard but I’ve done it! I now understa

27/08/2026

If you keep losing weight and gaining it back, this is for you 👇

You’re probably not failing to lose weight because you don’t know ‘how’. You are losing it, but then go back to eating the way you were before.

Not because you have no willpower - but because the way you lost the weight wasn’t realistic to maintain!!

Eating 1,200 calories. Skipping meals. Not going out for tea or socialising. Avoiding the foods you enjoy. Being ‘perfect’ until you can’t do it anymore.

Then when normal life resumes, your old habits return… and so does the weight.

The fix?! Stop ‘dieting’ in a way you can’t imagine maintaining in methods you can’t continue long term.

Learn how to lose weight whilst still eating foods you enjoy, having a social life and living normally. Because losing weight is one thing BUT keeping it off is the part most diets, fads or quick fixes never teach you - but I will.

24/08/2026

You know the phrase ‘been there done that’? That’s me in the fitness industry. I’ve been there and done it all and learnt the hard way - so you don’t have to.

From Beyoncé’s maple syrup diet, raspberry ketones, any random pdf workout document I could get my hands on & even 2 bodybuilding competitions. Guess what worked long term… none of it 😂

Fast forward to how Ive spent the last 9 years? I’m a highly qualified coach, personal trainer, gym instructor, spin instructor, both mat and reformer Pilates instructor AND I’ve got a degree in nutrition, a specialism in pre and post natal exercise & I even have a qualification in eating disorder awareness. That combined with the fact I am a firm believer that you shouldn’t need to give up anything in order to achieve your goals! I preach a balance to all my clients. I’ve spent the last 9 years striving to build a business around becoming the coach I so desperately needed back when I first ‘got into fitness’.

I’ve trained through 2 pregnancies ( I actually did a 10k race & a Hyrox during my second at pregnancy), I’ve rebuilt myself post partum, I’ve run a marathon and I’m the strongest, fittest and healthiest version of myself. But I equally bloody love a good wine, pizza and I eat chocolate most days.

If you want help to find a perfect balance with it all when we live in a minefield of misinformation or just gain some more understanding on nutrition, get a bit stronger or work towards your fat loss goals? Im your girl 🫶

23/08/2026

The Italian housewife day in the life continues ✨

However it’s what I do in a morning because when I decided to film this on Friday I didn’t expect to leave to meet a friend for coffee at 3pm and not return until 4am heavily intoxicated on pina coladas 😮‍💨🤣

Started the day with breakfast and a play with the kids, we got ready and headed to the mall - having Zara less than a 10 minute drive away is dangerous let me tell you. We came back had an early lunch, topped myself up with another coffee, made pancake mix for Saturday morning crepes & then filmed a new workout for September 8 week challenge. Hopped in the shower & the rest is history 😅

The June 8 Week Transformation Challenge progress photos 🤩👏🔥One of my favourite things about running these challenges is...
22/08/2026

The June 8 Week Transformation Challenge progress photos 🤩👏🔥

One of my favourite things about running these challenges is seeing just how different everyone’s goals are. Not everyone joined to lose weight! Some wanted to lose body fat, some wanted to build muscle and strength, some wanted to feel fitter and more confident, and others simply wanted to get back into a routine and start prioritising themselves again.
And that’s exactly why I’m so proud of every single person taking part because they’ve all absolutely smashed it working on their own goals! ❤️

Progress isn’t always about the number on the scales, and these photos are just a small part of what everyone has achieved over the challenge. The consistency, effort and changes they’ve made along the way have been incredible.

Swipe through to see some of the amazing progress from the June Challenge! (If you’re seeing this on Instagram this is just a handful of the pictures the full album is on my FB!)

Well done to every single one of you! The winner of the £500 cash prize will be announced next week 👀

September challenge starts in just a couple of weeks and I’m so excited 😍

All the 2027 challenge dates and sign up was released this week so if anyone wants to secure a space early let me know 🫶

*side note - I don’t share anyone’s photos without permission!! There’s a participants who’s photos haven’t been shared. I always ask first & you don’t have to say yes just because you’ve joined a challenge or coaching so don’t ever let that put you off signing up to work with me. If it’s not something you feel comfortable it’s absolutely fine ☺️

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