Transform Personal Training

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Transform Personal Training Helping busy people over 40 move better, get stronger and reduce aches and build health that lasts đź’Ş

Unlock your potential with Age Reversal Training (A.R.T.™), our proprietary framework designed & developed by Rob Callow. Specialising in personalised fitness plans for people over 40, we focus on reversing the effects of ageing through the latest scientifically-backed exercises and nutrition guidance. Our tailored approach enhances strength, mobility, and flexibility, ensuring you feel younger and more energetic. Join our movement today and transform your mind, body and soul in 90 days.

Love playing tennis, but your knees don’t seem quite as enthusiastic as you are?Running, stopping, changing direction an...
16/10/2026

Love playing tennis, but your knees don’t seem quite as enthusiastic as you are?

Running, stopping, changing direction and moving around the court can place plenty of demand on your lower body. Building strength through your legs and hips, working on mobility and managing your training appropriately can help prepare your body for the demands of tennis.

The goal isn’t to stop playing the sport you enjoy. It’s to build a body that’s better prepared to keep doing it.

If knee pain is persistent, severe or follows an injury, it’s worth getting it assessed by an appropriate healthcare professional.

You don’t need to train hard every day to make progress.Recovery gives your body time between training sessions, and a r...
14/10/2026

You don’t need to train hard every day to make progress.

Recovery gives your body time between training sessions, and a rest day doesn’t necessarily mean doing nothing.

A walk, some gentle movement or simply taking it easier can all have a place in a balanced routine.

Train. Eat. Recover. Repeat.

09/10/2026

Deadlifts aren’t just for bodybuilders. They train movements you use every day, lifting shopping bags, picking something up from the floor and carrying heavier objects safely. 💪

For women over 40, an appropriately coached deadlift can help:

▪️ Build strength through the legs, hips and back
▪️ Improve grip and core strength
▪️ Support bone health through resistance training
▪️ Make everyday lifting feel easier
▪️ Maintain confidence and independence as you age

Deadlifts can be adapted to your experience and mobility, using kettlebells, dumbbells, a raised starting position or a lighter weight.

Good technique and suitable progression matter more than lifting heavy.

Does it take your body a little while to get going in the morning?Feeling stiff after a night in bed can make those firs...
02/10/2026

Does it take your body a little while to get going in the morning?

Feeling stiff after a night in bed can make those first few movements of the day feel harder than they should.

Gentle movement, regular mobility work and strength training can all play a part in keeping your body moving well.

You don’t need to start the day with a workout. Sometimes a few simple movements are a good place to begin.

Feeling a little tired or low on energy? It might be worth asking yourself when you last had some water. đź’§Staying hydrat...
30/09/2026

Feeling a little tired or low on energy? It might be worth asking yourself when you last had some water. đź’§

Staying hydrated is one of the simplest healthy habits you can build into your day. Keep water nearby, drink regularly and make it part of your everyday routine.

Small habits like this can make looking after yourself feel much more manageable.

Cardio is great for your fitness, but don’t forget about strength. 💪As we get older, maintaining muscle becomes increasi...
28/09/2026

Cardio is great for your fitness, but don’t forget about strength. 💪

As we get older, maintaining muscle becomes increasingly important for everyday life, whether that’s carrying the shopping, gardening, travelling, enjoying your hobbies or simply feeling stronger and more capable throughout the day.

You don’t need to lift the heaviest weights in the gym. Start at the right level, focus on good technique and build your strength gradually.

The goal? A stronger, more capable body for the things you enjoy doing.

25/09/2026

Simple exercise. Plenty of benefits. đź’Ş

The TRX Row is a great way to build strength through your back, shoulders and arms while challenging your core and stability at the same time.

And the best part? It can be adjusted to suit your current ability, making it a useful exercise whether you’re building confidence or progressing your strength.

Strong for the gym. Stronger for everyday life.

Want to keep moving well as you get older? Focus on the things that support everyday movement.⚖️ Work on your balance to...
23/09/2026

Want to keep moving well as you get older? Focus on the things that support everyday movement.

⚖️ Work on your balance to help you feel steadier and more confident on your feet.

🦵 Build stronger legs to make everyday tasks like stairs, walking and getting up from a chair feel more manageable.

🙌 Mobilise your hips to keep moving comfortably through everyday activities.

You don’t need extreme workouts. A little focused, consistent training can go a long way towards helping you stay strong, mobile and confident.

It’s easy to finish your workout and head straight for the door, but giving your body a little time to stretch can be a ...
21/09/2026

It’s easy to finish your workout and head straight for the door, but giving your body a little time to stretch can be a useful part of your routine.

As we get older, maintaining mobility becomes increasingly important. Regular stretching, alongside strength training and everyday movement, can help you stay comfortable and confident in how you move.

It doesn’t need to take long. Focus on the areas that feel tight, move gently and make it a regular habit.

Fitness can feel much easier when you have the right support around you.Our small group coaching sessions give you exper...
18/09/2026

Fitness can feel much easier when you have the right support around you.

Our small group coaching sessions give you expert guidance, encouragement and a friendly environment where you can train at your own pace.

You still get help with technique, progression and confidence, while enjoying the motivation that comes from training alongside others.

A supportive way to get stronger, move better and stay consistent.

Address

C/o Fitlab Hove, King Alfred Leisure Centre, Kingsway
Hove
BN32WW

Opening Hours

Monday 6am - 9:30pm
Tuesday 6am - 9:30pm
Wednesday 6am - 9:30pm
Thursday 6am - 9:30pm
Friday 6am - 9:30pm
Saturday 8am - 1pm

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