White Rabbit Skincare

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White Rabbit Skincare

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Plastic Minimal
Produced by Hand
Plant Based
Planet Friendly

White Rabbit Skincare is a luxurious, cruelty free, vegan- friendly skincare range that is hand crafted in Scotland. We never include animal-derived ingredients, Parabens, SLS, Silicones, Mineral oils, Artificial fragrances, Artificial colours, or ingredients containing EDTA or Phthalates in our products. We make all our products exclusively by hand in small batches to ensure freshness and quality, harnessing the therapeutic aspect of essential oils, base oils, butters and waxes, to help to soothe and nourish your skin. We maintain the highest ethical standards across every aspect of our business and have sourced packaging that is fully recyclable (if not already recycled) to minimise the impact on the environment. White Rabbit Skincare’s success is built on both strong understanding of customer needs, and a desire to do better by the environment. The company is also very proud to be PETA endorsed, approved by Naturewatch and most recently, certified by The Vegan Society.

18/10/2026

You don’t necessarily want younger skin. You just want to feel good in yours 🤷🏻‍♀️

Maybe you don’t want to look 25 again, or you just want to look in the mirror and feel happy with what you see. To stop worrying about how dry your skin looks and feel comfortable going without foundation, or to find products that make your skin feel good, rather than constantly wondering whether you should be doing more.

somewhere along the way, looking after our skin became less about caring for ourselves and more about trying to stop ourselves from getting older.

“Anti-ageing this. Age-defying that. Reverse the signs of ageing. Turn back the clock.”

And don’t get me wrong, there’s absolutely nothing wrong with wanting to reduce the appearance of fine lines or wrinkles, or wanting your skin to look a certain way.

But I do wonder whether all that messaging has made us forget that getting older isn’t something we need to fix - aging is a PRIVILEGE.

When I started White Rabbit 12 years ago, it wasn’t because I wanted to help people look younger. It was because I struggled with my own skin and wanted to create products that made looking after it feel good again.

And that’s still what matters to me today:
✅ Skincare that feels lovely to use.
✅ That helps your skin feel soft, comfortable and cared for. ✅ That fits into your life without making you feel like you’re constantly falling short.

Because your skincare routine shouldn’t be another reminder of everything you’re supposedly meant to change about yourself.

It should be something you do for yourself, not against yourself.

Has the way you feel about your skin changed as you’ve got older?

16/10/2026

Sometimes the best thing you can do for your business is step away from it for a day.

Today I’ve been at camilla | business consultant + keynote speaker🎤 MORE Masterclass, and it’s given me a LOT to think about.

When you run a small business, particularly one where you’re involved in pretty much every aspect of it, it’s very easy to get caught up in the day-to-day:
Making products, packing orders, answering emails, marketing, managing stock, looking at the finances… and then doing it all again tomorrow 😅

And while all of those things are important, sometimes you need to get out of your usual environment and surround yourself with people who make you think a little differently.

Today was one of those days ✅

I’ve been running White Rabbit for over 12 years now, but I certainly don’t have everything figured out. And I don’t think I ever want to reach a point where I stop learning or challenging myself.

There were some brilliant conversations, plenty of food for thought and some *seriously* inspiring women in the room.

I’m heading home with a notebook full of ideas and a reminder that there’s still so much I want to do with this wee business of mine.

12 years in, and I’m definitely not finished yet 🦾🚀

15/10/2026

I know how frustrating it is to spend your hard-earned money on skincare, only to discover that it doesn’t suit your skin.

Especially when you’ve already got a bathroom cupboard full of products that promised the world and didn’t deliver.

And I think that’s something the skincare industry sometimes forgets.
Behind every purchase is a real person who’s trusting you with their money, their skin and, quite often, their confidence.

When someone messages White Rabbit asking which products I’d recommend, I’m not going to automatically suggest five different things just because we sell them.

Sometimes I’ll recommend one, or I’ll suggest simplifying what they’re already using. And sometimes I’ll tell them that I don’t think they need to buy anything from us at all.

Because after 12 years of running White Rabbit, I’ve learned that the most important thing isn’t how much someone spends on their first order.

It’s whether they feel they can trust us enough to come back.

I’d much rather you found one or two products that genuinely suited your skin than bought an entire routine you didn’t need.

And if you’re not sure where to start, you can always send me a message. Tell me a wee bit about your skin, what you’re currently using and what you’re struggling with.

I’ll happily help you work out what might suit you.

No pressure or complicated 10-step routine. Just a bit of honest skincare advice.

14/10/2026

Look at the difference a few weeks can make 🤍

I wanted to share these photographs from our lovely customer Molly, who’s been dealing with eczema.

As you can see, her skin was incredibly red and visibly irritated, particularly around her neck, chest and arms.

Over the following weeks, Molly made some significant changes to her diet and lifestyle.
She also introduced our Coconut & Rosehip Calming Cream into her routine and used it consistently.

And these are the photographs she shared with us afterwards

Now, I want to be really clear about something:
I’m not going to tell you that our moisturiser single-handedly produced these results.

Molly made several changes, and we can’t know exactly what contributed to the improvement in her skin.

But what I CAN tell you is that I’m absolutely delighted for her.

When you’ve struggled with uncomfortable, irritated skin, seeing it begin to settle can mean so much more than simply looking different in photographs.

And knowing that our little pot of Coconut & Rosehip Calming Cream has been part of Molly’s skincare routine during that time means an awful lot to me.

It’s stories like these that remind me why I started White Rabbit in the first place.

Thank you so much to Molly for allowing us to share her photographs.

**Everyone’s skin is different, and individual experiences and results will vary. Our moisturiser is a cosmetic skincare product, not a treatment for eczema**

13/10/2026

Does your skin feel tight after washing your face?

You know that feeling when you’ve just cleansed your skin and it feels so tight you can’t wait to put moisturiser on?

A lot of people assume that’s just what clean skin feels like.

But here’s the thing: your skin shouldn’t feel uncomfortable after cleansing.

That tight, squeaky-clean feeling can actually be a sign that your cleanser is removing too much of your skin’s natural oils.

And if you’re constantly reaching for moisturiser the second you’ve washed your face, it might be worth looking at what you’re washing it with.

This is one of the reasons I love cleansing balms.

Our Eucalyptus & Lavender Cleansing Balm has a rich, oil-based texture that helps dissolve makeup, SPF and everyday impurities without relying on that stripped, squeaky-clean feeling.

Because cleansing should leave your skin feeling clean, soft and comfortable - not desperate for moisturiser.

have you ever thought that tight feeling meant your skin was properly clean?

07/10/2026

Come make Spiced Pumpkin Coffee Body Scrub with us ☕️

One of the things I sometimes forget is that what feels completely normal to Mum and me probably isn’t particularly normal to everyone else.

We spend our days weighing, mixing, making, filling, labelling and packing White Rabbit products, and after doing it for so long, you forget that most people only ever see the finished pot that arrives at their door.

So here’s 9 seconds of what happens before that 🤍

Our Coffee Body Scrub (in which we use repurposed coffee grounds from ) is still made by us, in small batches here in Scotland, just like the rest of the White Rabbit range.

And yes, this part is every bit as satisfying in real life as it looks.

What would you like to see us make next?

06/10/2026

I have a confession: I’m incapable of using skincare or toiletries in a hotel without turning the bottle around and reading the ingredients 🥴

During a recent hotel stay, the products they provided in the bathroom made me stop and think.

From the front, everything about them gave a very particular impression. Nature-led branding. Botanical ingredients highlighted. Words associated with nature. Vegan and cruelty-free credentials.

If you picked it up, you could quite reasonably assume you already had a pretty good idea of the kind of formula you were buying.

But then I turned the bottle around, and that’s where I think things get interesting.

Because the story a product tells us through its branding and what its ingredient list actually tells us aren’t necessarily the same thing.

That doesn’t mean the product is bad or that the ingredients are unsafe. And it definitely doesn’t mean that anything synthetic should automatically be avoided.

Synthetic doesn’t automatically mean bad, just as natural doesn’t automatically mean good.

But “vegan” doesn’t mean “natural”. “Cruelty-free” doesn’t mean “natural”. And pictures of plants or botanical-sounding language don’t tell you how a product has actually been formulated.

That’s why I’m such a big believer in turning the bottle around.

Look past what the front is suggesting and look at what’s actually there. And if the ingredient list looks like another language (because, frankly, they often do 😵‍💫), ask what those ingredients actually are and what they’re there to do.

When we describe White Rabbit as natural skincare, I want you to understand what we mean by that - not simply take the word “natural” on the front of a bottle as proof of anything.

Because good skincare education shouldn’t make you frightened of ingredients, it should help you understand what you’re buying.

05/10/2026

I went through some of our reviews recently and, obviously, I love reading that someone’s skin feels better or that they’ve found a product they never want to be without.

But it was the other little comments that got me.

That opening a White Rabbit parcel feels like receiving a gift. That the handwritten notes make a difference. That someone felt like they were speaking to a person who genuinely cared about them, rather than a faceless company.

And, of course, that “Mel is super helpful and her mum is great too” (Mum will be delighted) 😂

When I started White Rabbit 12 years ago, I wanted to make skincare for people like me who struggled with their skin. I don’t think I really thought about the community that would grow around it, or that I’d start recognising names when orders came through and getting to know so many of you along the way.

We’re never going to be the biggest or loudest skincare company.

But if White Rabbit feels like a small business where there are real people on the other side who genuinely care about you and your skin?

That’s exactly what I want it to be🤍

Thank you to every single person who has taken the time to leave us a review. I read them - and apparently Mum gets reviewed now too!

02/10/2026

I spent YEARS thinking that if my skin wasn’t happy, I probably needed to add something else.

Another product. Another step. Something stronger. Something new.

What I eventually learned was almost the complete opposite.

My skin is happiest when I keep things simple.

Cleanse properly. Add something extra when my skin actually needs it. Moisturise. And then — possibly the hardest bit — give the routine enough time to actually do its job.

It’s one of the reasons I’ve never wanted White Rabbit to be a brand that convinces you that you need 14 different products.

I’d genuinely rather you found the few that work for your skin and kept coming back to them.

Simple isn’t boring. And more isn’t always better. 🤍

If that sounds like your kind of skincare, you’re in the right place.

27/09/2026

Happy birthday to Mum - aka Aileen, aka Mama Bear, aka the other half of White Rabbit 🤍

If you’ve followed us for any length of time, you’ll probably recognise this face 😂

Mum has been there through pretty much every version of White Rabbit. Making products, packing orders, helping me when everything goes wrong, listening to me have approximately 47 business crises a week and generally doing all the things that nobody ever sees.

She’s also responsible for quite a lot of the laughing that happens at White Rabbit HQ… usually when we’re supposed to be working.

I genuinely couldn’t do what I do without her.

So today isn’t really a skincare post. I just wanted to celebrate the woman behind so much of White Rabbit and wish my lovely Mum a very happy birthday.

Happy birthday Mum. We love you very much.

Feel free to leave her some birthday love in the comments - I’ll make sure she reads them 🥰

Address

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00

Telephone

+441563595014

Website

http://www.whiterabbitskincare.co.uk/

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