25/05/2026
We have normalised questioning prices instead of questioning unsafe practice.
It’s strange how people now question pricing more than they question whether something is safe and appropriate, or whether the person carrying out the treatment is medically accountable and practising safely.
I see it in aesthetics all the time now.
People questioning why something costs what it does far more than they question:
Who is prescribing?
Who is assessing?
Who is managing complications?
Who is actually medically accountable if something goes wrong?
And honestly, I think the way aesthetics is now marketed online has played a huge role in that.
Treatments are marketed like quick purchases now.
Cheap deals.
Flash offers.
“Models needed.”
Three areas for this.
Lips for that.
“Why don’t you go to my lady? She only charges £150 for three areas.”
And somewhere along the way, people started viewing aesthetics as though the treatment itself was the value.
Not the consultation.
Not the assessment.
Not the experience to recognise risk.
Not the ability to manage complications.
Not the confidence to say “no” when something is not appropriate.
A colleague of mine recently carried out a full skin consultation, created a treatment plan, recommended products, explained everything thoroughly… and the patient then wanted a full refund because she found the products cheaper online.
And honestly? That says a lot about where aesthetics has ended up.
The value in aesthetics was never just the product or the syringe.
The value is in the person deciding whether that treatment should happen at all.
Knowing what to recommend.
Knowing what not to recommend.
Recognising risk.
Adjusting plans when needed.
Understanding anatomy.
Understanding skin.
Managing complications.
Saying no when necessary.
Using high-quality, traceable products safely and appropriately.
The treatment itself is only one small part of the appointment.