Plant Fuelled Nutrition

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Callum | Vegan Nutritionist đŸŒ± | Founder of Plant Fuelled Nutrition | Helping you thrive using bio-individuality, eating healthy & smashing your goals! 🎯 Host of the Plant Fuelled podcast 🎙 | Educational speaker & columnist, sharing expert insights.

23/06/2026

The funniest people on the internet are the bioavailability lads.

Not because they’re right.

Because they genuinely think they’ve discovered something nobody else knows.

“Plants aren’t bioavailable.”

Cheers Sherlock.

And water is wet.

And if you’re tired of nutrition being explained by men whose entire personality is a steak and a podcast clip, my 1:1 coaching is available.

DM or comment “PLANTS”.

Now back to the circus.

These blokes talk about bioavailability like they’ve personally broken into a laboratory and stolen classified information.

Mate, you’ve just learned a four-syllable word and now you’re using it like a toddler who discovered swearing.

Every food has trade-offs.

Every food.

That’s why diets involve more than one thing.

The anti-plant crowd genuinely act like nutrition happens one ingredient at a time.

“Yeah but the iron in lentils
”

Cool.

And what else did you eat that day?

Because unless you’re trapped on a desert island surviving exclusively on chickpeas and bad decisions, that’s not how nutrition works.

The same people crying about nutrient absorption are usually built like an uncooked breadstick and haven’t eaten a vegetable since the London Olympics.

They’re terrified of phytates.

Terrified of lectins.

Terrified of oxalates.

At this point I’d trust a Victorian child around vegetables more than half these wellness influencers.

Imagine being a fully grown adult and looking at a bean like it’s carrying a concealed weapon.

The irony is these people spend all day worrying about the 3% difference in mineral absorption from a lentil


Then spend Saturday treating their liver like a rental car.

Five pints.

Three hours sleep.

Kebab at 1am.

But apparently the real threat is a chickpea.

Makes perfect sense.

The internet has somehow convinced people that plants are complicated.

They’re not.

The people talking about them are.

The internet is genuinely incredible.Never before in human history have so many people been so confidently wrong with su...
22/06/2026

The internet is genuinely incredible.

Never before in human history have so many people been so confidently wrong with such good lighting.

This week’s highlights include:

People who accidentally starved themselves blaming veganism.

Protein addicts treating fibre like it’s a government conspiracy.

Grown adults terrified of soy but happily dry-scooping chemicals with names that sound like WiFi passwords.

Fitness influencers diagnosing themselves with a broken metabolism because they gained 4lbs over Christmas.

And an entire industry built on convincing healthy people they’re one supplement away from complete collapse.

If you’re wondering how we’ve reached a point where people trust a bloke called AlphaWolf69 more than actual nutrition science


Swipe.

And if you’re tired of trying to separate nutrition from absolute fantasy, DM or comment “PLANTS”.

Because some of these slides should honestly be studied by psychologists.

21/06/2026

If you’re still drinking milk for calcium, I’ve got some devastating news.

Cows aren’t calcium factories.

They’re just the middleman.

The dairy industry deserves a standing ovation though. They’ve somehow convinced millions of grown adults that if they stop drinking breast milk from a farm animal, their skeleton will immediately collapse like a deck chair.

And if you’re sick of nutrition nonsense, DM or comment “PLANTS” for my 1:1 before some bloke with a liver-shaped necklace tries to sell you powdered elk ni***es.

Back to the milk.

People talk about dairy like calcium was personally invented by a cow.

Mate, cows get calcium from plants.

They’re not manufacturing it in their udders like some biological 3D printer.

Meanwhile you’ve got fully grown adults acting like a glass of oat milk is the final stage of nutritional self-destruction.

Broccoli.

Tofu.

Tahini.

Beans.

Kale.

Fortified plant milks.

All sitting there minding their own business while Gary from accounts is convinced he’ll snap his femur if he doesn’t neck a pint of moo juice before bed.

And every time someone screams “bioavailability” like they’ve just discovered fire


Yes.

We know.

That’s why normal people eat more than one food.

It’s called a diet.

Not a hostage negotiation with spinach.

The funniest bit?

Half the people preaching dairy for bone health haven’t lifted anything heavier than a remote control in five years.

Your bones respond to movement.

Resistance training.

Walking.

Jumping.

Actually using the bloody things.

Not sitting on the sofa hoping a semi-skimmed miracle is going to save your skeleton.

We’ve somehow reached a point where people think a 600kg farm animal is the guardian of human bone health.

It’s a cow.

Not Gandalf.

Eat your plants and move your body.

20/06/2026

You’re terrified of a bean. Let’s talk about it.

If soy actually grew t**s, the Japanese bullet train would need wider aisles to accommodate the sudden influx of D cups. It doesn’t. Asia has eaten soy for centuries without a single bloke spontaneously needing a sports bra.

You’ll look at tofu like it’s a biochemical weapon, but happily chug dairy from a cow pumped with more synthetic hormones than a 1980s bodybuilder. It’s embarrassing. Phytoestrogens are plant compounds and they do not behave like human hormones

If your testosterone is so fragile it can be overthrown by edamame, you don’t need to avoid soy, you need a doctor.

This is the exact brand of nutritional nonsense I fix daily. If you’re tired of being tricked by gym folklore and want a physique built on data, comment or DM ‘PLANTS’ for my 1:1 coaching. I’ll sort your diet,

I promise I won’t make you eat grass, but I will make you look at actual data.

Soy is a complete protein with all nine essential amino acids.

Stop letting some bloke named Dave, who wears a stringer vest in December, dictate your health.
Eat the tofu, grow up, and stop being bullied by a vegetable.

18/06/2026

If you’re sick of nutrition bullsh*t


My 1:1 Nutrition coaching is back open. DM or comment PLANTS đŸŒ±

The wellness industry has realised something.

Healthy people are terrible customers.

So now every week there’s a new emergency.

Beans are trying to kill you.

Fruit is making you fat.

Seed oils are ending civilisation.

And apparently a bloke with a ring light and a superiority complex is the only person standing between you and certain death.

Conveniently.

Funny how the solution always costs ÂŁ49.99.

These people don’t sell health.

They sell panic.

Because nobody gets rich telling you to eat some vegetables, go for a walk and get eight hours sleep.

Imagine trying to convince grown adults that blueberries are dangerous while simultaneously selling powdered elk bo****ks in a black tub called ALPHA XTREME.

We’ve reached a point where people trust a man screaming in his truck more than twenty years of nutrition research.

Madness.

Most nutrition red flags aren’t even subtle anymore.

If someone thinks broccoli is the problem but their solution comes with a discount code


17/06/2026

I’ll be waiting for the told you so



16/06/2026

But animal products are essential.”

Nah what’s essential is understanding how nutrition actually works.

As a vegan nutritionist, I’ve seen this argument more times than I’ve seen undercooked tofu on TikTok. So let’s break it down.

Your body isn’t begging for bacon it’s asking for nutrients.
And plants have every receipt.

Protein?
Your body doesn’t crave steak it craves amino acids.
Every single one exists in the plant kingdom.
No, you don’t need to play food Sudoku with rice and beans.
Eat enough. Eat a variety. You’re golden.

Iron?
Heme iron isn’t some god-tier mineral.
Plenty of meat-eaters are still low in it.
Why? Because absorption matters more than source.
Pair your lentils with vitamin C (like capsicum or citrus), and skip the post-meal coffee.
That’s evidence-based absorption no cow required.

Calcium?
If dairy was essential, every lactose-intolerant person would be crumbling like stale shortbread.
Bones don’t need milk. They need calcium, vitamin D, resistance training, and a solid calorie intake.
Milk is a product. Not a prerequisite.

Omega-3s?
Fish don’t make omega-3 they get it from algae.
You can skip the scales and go straight to the source: algae oil, chia, flax, walnuts.
No mercury. No fishy burps. No middlemen.

B12?
It’s made by bacteria, not beef.
Animals are supplemented. So should you.
Take a quality B12 supplement and get on with your plant-powered day.

So no animal products are not essential.
Nutrients are.
Knowledge is.
Eating enough damn food is.

This isn’t about ideology.
It’s about understanding your biology and using science-backed plant-based nutrition to fuel like a boss.

Get your protein. Cover your bases. Stop blaming kale because you don’t know how to cook.

This is vegan performance. And it’s built on facts, not fear.






plantbasedperformance
veganperformance
wholefoodplantbased
highperformancenutrition
vegannutrition

16/06/2026

We’re now at a point where people are taking nutrition advice from a bloke who reads an ingredient list like a medieval peasant discovering fire.

RFK sees a word longer than “egg” and immediately assumes it’s part of a government mind-control programme.

Carrageenan?

Panic.

Riboflavin?

Panic.

Niacin?

Panic.

The man shops like a Victorian child who’s just wandered into a chemistry lab.

What’s actually fascinating isn’t that he’s clueless.

It’s the number of people nodding along.

Imagine having access to the entirety of human knowledge in your pocket and still deciding that “I can’t pronounce it” is a legitimate scientific argument.

By that logic, nobody should have surgery because “anaesthesiologist” sounds a bit complicated.

Nobody should drink water either.

Dihydrogen monoxide.

Terrifying.

The real issue isn’t ingredients.

It’s confidence.

The internet has created an army of people who mistake certainty for intelligence.

If you say something loudly enough, slowly enough, and with enough dramatic pauses, apparently qualifications become optional.

Nutrition isn’t being destroyed by food companies.

It’s being destroyed by people who failed GCSE science but somehow developed Messiah complexes.

The bloke acts like every ingredient list is the Zodiac Killer’s cipher.

Mate, it’s oat milk.

Not classified CIA documents.

And somehow every scary ingredient always turns out to be something hilariously boring.

A vitamin.

A mineral.

A thickener from seaweed.

A compound found naturally in food.

Meanwhile these same people are necking “PRIMAL TEST STACK 9000” from a black tub featuring a screaming wolf, three lightning bolts and a spelling mistake.

No questions asked.

No evidence required.

Just vibes and erectile dysfunction anxiety.

At this point, if an ingredient can’t be pronounced by a politician with the scientific literacy of a garden chair, half the internet thinks it’s poison.

The ingredient list isn’t exposing a conspiracy.

It’s exposing who stopped learning after Year 8 biology.

And the scariest thing on that packet isn’t the riboflavin.

It’s the fact people are listening to

15/06/2026

I lied.

Not in a wellness-guru-faked-his-bloodwork kind of way.

Not in a “raw milk cured my childhood trauma” kind of way.

I lied in the way nutrition science occasionally drags us into a dark alley, steals our certainty, and leaves us questioning a Brazil nut.

Because for years the advice was simple:

Need selenium?

Eat a couple of Brazil nuts.

Job done.

Easy.

Then science arrived carrying a baseball bat and started smashing that neat little narrative to bits.

Turns out Brazil nuts are about as consistent as Wi-Fi on a train.

One nut can contain enough selenium to make you look like a nutritional genius.

The next has all the selenium power of a decorative pebble.

Same nut.

Same bag.

Completely different outcome.

Why?

Because plants grow in soil, not factories.

And soil is chaotic.

One tree grows in selenium-rich soil and starts producing absolute micronutrient monsters.

Another grows a few miles away in soil with the nutritional enthusiasm of damp cardboard.

The result?

You have no idea what you’re getting.

Which is why food doesn’t behave like a supplement.

And honestly, this is where people lose their minds.

The second science updates, everyone starts screaming:

“BUT YOU SAID BRAZIL NUTS!”

Correct.

Because that was the best evidence available at the time.

That’s how science works.

We update.

We adapt.

We move on.

We don’t start a podcast and spend six years pretending we were never wrong.

Brazil nuts are still great.

They’re just not the perfectly measured selenium delivery system people imagined.

So eat them.

Enjoy them.

Just stop expecting something grown in dirt, exposed to weather, insects and random soil conditions to perform with the precision of a pharmaceutical product.

Nutrition isn’t broken.

Science isn’t confused.

It’s just refining the answer while the internet is still arguing over the old question.

13/06/2026

“Doctor Formulated.”

One of my favourite bits of supplement marketing.

Because the second people see the word “doctor,” their brain immediately pictures some elite medical genius in a white lab coat developing the future of human health.

Reality?

It’s usually Gary.

Gary signed off on a spreadsheet during a Zoom call and now his face is on the website next to a stock photo microscope.

And before anyone starts frothing at the mouth


A doctor of what?

Medicine?

Nutrition?

Pharmacology?

Or is it a bloke whose expertise is 16th-century poetry and the economic impact of sheep farming in medieval Europe?

Because those are very different conversations.

Nobody would let a dermatologist rebuild a jet engine.

Nobody would let a dentist perform brain surgery.

Yet somehow “doctor” gets slapped on a supplement tub and people start acting like the tablets were handed down from a mountain.

The best part?

Half these products are just caffeine, a few cheap ingredients, and enough marketing to make you forget how underwhelming the formula actually is.

“Doctor Formulated” tells you absolutely nothing about whether the product works.

It’s not evidence.

It’s not efficacy.

It’s not quality.

It’s a costume.

A credibility Halloween outfit.

Because “contains ingredients we bought in bulk from a warehouse” doesn’t hit quite as hard on the label.

The supplement industry knows most people won’t ask questions.

They’ll just see “doctor” and assume someone smart has already done it for them.

Conveniently, that’s usually when the wallet comes out.

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