Lily Ama Coaching - Fertility, Pregnancy, Postnatal Support

06/06/2026

Something I say to my son on repeat “you are in control”. It’s can be for all sorts of things. It’s something I wish had been taught more. Not to push away emotions, but to be in control of them. Rather than be “drunk” on the emotion, be in the drivers seat.

When TTC, everything can feel out of control. Realising the control we can reclaim on our thoughts and mindset has a big impact on more than just TTC 😘

16/05/2026

Today is a step back to where it all started.. . A place bringing together so many people from the fertility space, with a common goal. A place to ask questions, gather ideas, a space where people just get it.

The first time I went, I went alone not quite sure what to expect. Between cycles, on the tightrope between hope and fear. Most of all, disliking my body for needing to be there in the first place.

It was, and still is, such a great space to connect and be heard. For slithers of advice and suggestions. To move from fear to possibility

If you’re heading there and feeling apprehensive, or excited, I hope you have a nice day.

I’ll be supporting the stand. Whether you see me there, or walking around, come say hi.. it’d be lovely to meet you in person x

15/05/2026

It’s something I talk about with clients every single day.

Infertility isn’t just about struggling to conceive. It’s about what that does to your identity, your work, your relationships, your social life. It’s not just cycles and hormones… it’s the ripple effect.

As someone said to me recently: “It’s cost me my whole existence. I live it and breathe it. A little piece of me has gone each time it failed.”

The thing is, when we become accustomed to being in that place of anxiety or extended worry, even when that thing settles the anxiety and worry often stay and find a new focus or reason. Our mind always finds some place to put it that feel legitimate.

That’s not weakness. That’s not something being wrong with you. It’s not as simple as “being a worrier”. That’s an unregulated nervous system doing its job.

But the version of you who was there before all of this, hasn’t really gone anywhere. She’s still there. She’s just under a lot of pressure and protection right now.

Recognising that is huge. Because once you can see it, we can start working on getting you back to who you were before.

This is so often what I work on with clients. They come to me about infertility, but many of our sessions are spent working through other things including work, relationships, social anxiety. Because the ripple goes further than people realise.

It’s what I talked about on air. Because it doesn’t get named enough.

If this resonates, the free toolkit in my bio is a good first step and it starts with one of the first tools I teach clients.

Also, I’m training for the Three Peaks Challenge on behalf of Fertility Action. If you’re able to donate even a small amount, the link is in my bio. It would mean a lot. 🏔️

13/05/2026

07/05/2026

By day, you’re high achieving. You have the career. The salary. The home. You’ve proven to yourself, over and over, that putting in the time and effort gets results.

But there’s one thing missing.

Suddenly all the time and effort in the world isn’t giving the result you want. No one warned you how hard this would be.

No one explained how the goal posts would change. How a + b doesn’t always = c. How impossible it would feel to find the missing piece.

Suddenly the thought patterns that made you brilliant at your career are making your fertility journey harder. You can’t apply control, analysis and pushing through in the same way.

Not because they’re wrong

Doing all the things you’re told to do, trying to control the process, pushes you further down the spiral because the more they “don’t work” the more you feel at fault. And lose yourself in the process.

You’re not doing anything wrong, you’re just transferring a work mindset to fertility.

That’s something we can change. You don’t have to choose between being the woman who gets things done and the woman who is going through this. Both can exist. And when they do, everything feels a little lighter.

If this resonates, the free Emotional Toolkit is a good place to start. Link in bio.

02/05/2026

Yikes!!
#
Let the adventure commence!!!

Thank you to the amazing .rolling5 of .action for suggesting this, and .summits for keeping us on the training straight and narrow!

Sadly there will be no funny costume…. Or will there?! 😉

hikinguk

03/02/2026

The juggle, the theatre, the masking.. holding it all together while internally you're wondering who you even are these days.

The seesaw of navigating life while trying to conceive is real.

Do you find this too? ❤️

07/01/2025

All this “new year, new you” shenanigans 🙈

Are you like me? For years I’d start the year with “this year I’ll be…, I’ll do” etc.
(One year it was “do the splits” 🤸‍♀️best we don’t go into that one! 🤣)

There was always something I wasn’t doing that I ‘should’, or was doing that I shouldn’t.
I kinda loved the whole “fresh start” piece about New Year. It’s only recently I’ve seen it as potentially destructive and demoralising.

“New year, new me” suggests there’s something wrong with the old version.

Sure there’s things we can all tweak.. but can it be tweaks, shifts, realignment.. instead of a new version?

This is especially true when TTC. Whatever happened before wasn’t your fault… even if you’re now telling yourself it is (with just 1 o***y and 0 tubes I’d always shout back “but it actually IS my fault” so I get it)

The losses, the cycles that didn’t work, the heartache 💔

You don’t need to be a new version of you. Some tweaks here and there maybe, but not a new you.

Here’s to a “new year & new power” instead 💪

2025 has so much inshore here. Really excited for what the year brings in so many ways. Follow along to hear more! 😃
FYI there will be no gymnastics! 🤸

06/01/2025

Remember, the start of the year doesn't dictate how the rest will go.

It's a really really hard time;

- when the previous one didn't go as planned and you're full of hope for what could be, and dread too.
- back at work as everyone comes in with their stories, and you feel lost at not having your own.
- when others are 'glad to be back to a routine' when you feel life's been out of routine for too long but a whole different reason... and you'd give anything to have their version of lack of routine.

If today is really hard, take a moment to yourself. Take mini time outs if you have too. Get lost in a movie or book tonight. Reach out to someone if you like.

This chapter will pass. This is a bad day. Neither will last. Tomorrow is a new day

04/01/2025

New year, fresh start 🥹

The buzz around journalling is everywhere, but let’s be real—it doesn’t always come naturally. I used to feel the same—collecting notebooks that stayed empty because journalling felt like something I should do. Until one day, I tried it with no expectations and discovered something powerful: clarity.

Journalling became my go-to when life felt overwhelming—not a chore, but a release. And now, I want to share that with you in my Journalling Club.

Starting Monday 6th January, we’ll spend a month together exploring how to make journalling simple, impactful, and a tool you can rely on. At just £27, it’s an easy yes.

Tap the link in my bio or DM me to join. Let’s start the year on the right page—together.