05/08/2026
We’ve been touring the UK asking parents the same BIG question.
And by day 3, we started to hear the same BIG answer:
“What’s a wobbly moment from your childhood?”
The most common answer?
Something that happened at school.
An exam result.
The transition between schools.
Something another child said that stuck for thirty years.
The people answering are adults, describing feelings they’ve carried since they were seven. Their children are sitting right next to them, living their own version of it now.
It’s a pattern, and we’re excited to study it properly, with a load more families.
But if we want to help children through the wobbly moments, school looks like a good place to start.
Does this resonate with you?
Was your wobbliest moment at school?
I’d love to hear it.
