MAGIC AI

MAGIC AI The World's Most Intelligent Home Gym for Strength Training.

21/05/2026

A day in the life of our CMO, Nick ✨

Nick is the sales engine and commercial driving force behind MAGIC - the reason we’re scaling, breaking into new markets, and showing up where it matters. None of this happens without him.

We’re building fast, iterating constantly, and recently celebrated winning The King’s Award for Enterprise in Innovation, a huge milestone for the team and a moment we won’t forget.

Got a question for Nick? Drop it below 👇

21/05/2026

Meet Dana, one of our newest MAGIC instructors! ✨

We sat down with to answer some of your burning questions about her journey to the magic mirror, her best fitness advice, and what really goes on behind the scenes during a workout shoot.

Q&A Highlights:

1️⃣ Joining MAGIC: After seeing MAGIC all over her feed, Dana jumped at the chance to audition when the head of content, Louis, reached out. She fell in love with the environment immediately!

2️⃣ Fitness Tip: Her #1 advice for beginners? Start small and start slow. Breaking your goals into digestible pieces is the key to building long-term success.

3️⃣ Behind the Scenes: While she prefers a “one-take” flow for a natural feel, Dana isn’t afraid to laugh off a stumble or a flubbed word. Expect plenty of silliness in her sessions!

Check out the full video to get to know Dana and get inspired for your next workout! 💪

20/05/2026

No worries, Cookie (or as the rest of us know him, Sir Alastair Cook) was successfully found on the MAGIC Mirror and fitted perfectly into The Overlap Cricket studio 😂🏏

19/05/2026

Today’s session: a 20-minute Active Burn with Jemimah, the perfect way to test Suneel’s HYROX engine!

From jumping jacks to build endurance, walk-outs to shoulder taps for core control, and double bent-over rows for pulling strength… every move was designed to push him further.

Short session, but as Suneel says: “my lungs are burning” and if you know, you know 😅🔥

Join our MAGIC family. Last chance to get a FREE content membership until May 25th ✨

18/05/2026

Final week, let’s do this 💥

You’ve made it to the last week of the May Challenge, and we’re so proud of everyone who’s been showing up, staying committed, and supporting one another along the way 🙌

Whether you completed every workout or are catching up now, every session counts. Your final 2 classes are now live and ready for you to take on this week. Don’t forget to post your progress in the Facebook group (link in bio) we’ve loved seeing everyone motivate each other throughout the challenge ✨

This week’s classes:

• Every Minute Counts with Dana
• Lower Boost: Strong Legs with Charlotte

Let’s end May feeling stronger than ever 🔥

15/05/2026

Introducing Kaelyn, our newest instructor on the MAGIC Mirror.

With a background in team sports and a love for community, Kaelyn brings that same energy into every class. She’ll be leading strength and HIIT sessions designed to push you, support you, and help you feel stronger.

Expect fun, motivating workouts and a coach who wants you to feel empowered every time you show up. Plus, she’s bringing a little Canadian “maple syrup energy”... sweet, but strong. 🍁

We’re so excited to have Kaelyn on the MAGIC Mirror. Join her in class soon and give her a warm welcome below.

14/05/2026

Meet Kate ✨

The creative mind behind MAGIC’s social channels, brand presence and influencer marketing and our resident AI wizard 🪄

Spotted our billboards across London? Those AI creatives? All her. Today we’re sneaking into Kate’s day at MAGIC HQ.

P.S. she launches and runs our ambassador programme and lands every celeb collab you see on our feed, so if you’ve ever thought about working with us, consider this your sign to apply ✨

Don’t be shy, say hi in the comments 👋

14/05/2026

“The first thing you need to do is just start.”

on the one mistake she sees beginners make again and again, plus her hype song, her post-workout meal of choice, and why pepperoni + hot honey is a non-negotiable 🍕

13/05/2026

You asked, we listened 👀🥊

13/05/2026

From a small office of 18 people to the Royal Palace! 👑

We are incredibly honoured to announce that we have won The King’s Award for Enterprise in Innovation for 2026, the UK’s most prestigious business honour, approved by His Majesty The King on the Prime Minister’s recommendation. To be mentioned alongside giants like Dyson, ARM, and Rolls-Royce is a “pinch-me” moment for our small but mighty team. 🥂

12/05/2026

Our ambassadors have only been using MAGIC for two weeks, and they’re already hooked and we love seeing MAGIC become their little moment of calm in the chaos.

As dancers, staying flexible, active, and ready to go is everything, and we’re so excited to be part of their routine already 🙌

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