21/06/2026
Attention Salon Owners & Stylists: Elevate your craft with Selective Professional!
Direct from Italy, this elite, professional-grade brand is designed specifically for hairstylists who demand high-performance formulas, vibrant color payoff, and unmatched hair health for their clients.
Whether you are looking to upgrade your backbar or offer your clients the ultimate at-home maintenance routine, Selective Professional delivers results that keep clients coming back.
Here is a breakdown of the iconic systems your salon needs:
The Professional Line-up
-Technical Products: Advanced coloring, bleaching, and chemical straightening formulas exclusive to salons.
-ONCARE Treatments: Targeted hair and scalp care systems to tackle everything from volume to intense damage repair.
-Alpha Keratin: The ultimate frizz-fighter. Deeply reconstructs and straightens damaged hair structures.
-NOW Next Generation: Next-level styling gels, waxes, and sprays to build texture and lock in any look.
High-Margin Retail Heroes
Boost your salon's retail revenue with these cult-favorite, at-home maintenance products your clients will love:
-All in One Multi Treatment Spray: A powerhouse leave-in spray delivering 15 benefits in one bottle (hello, heat protection and hydration!).
-ONCARE Smoothing Shampoo: The ultimate moisture boost to tame unruly frizz and add insane shine.
-Alpha Keratin Maintenance Shampoo: A gentle, paraben-free cleanser specifically designed to prolong the life of your in-salon keratin treatments.
Ready to bring elite Italian hair care to your chairs? We want to help you pick the perfect line for your business. Send us a DM today to learn more about our opening orders, salon introductory kits, and professional education!
Get in touch: [email protected]
