AminoMan

27/05/2026

The Identity–Value–Behaviour Transformation System Three energies: ZEST, LOVE, & WORK. Or Energy, Love and Work.

23/04/2026

It's World DNA day just gone. the company I use has some decent offers on.

05/04/2026

I was certainly less than 10 years old when I picked up a book about vitamins and minerals during a visit to my dad’s place. It had a blue cover and was a comprehensive guide to the role vitamins and minerals play in body systems. I was hooked. I guess the journey started there.

Growing up in an era when you amused yourself at breakfast by reading the back of the cereal packets over and over again.
Stepping into Nelson’s gym at 11 years old was another transitional, pivotal moment. Learning about training from the older hands at the gym, learning about nutrition as well. Sardines on toast and Minamino (a weird amino based syrup you added to milk), Joe Weider milk and egg protein shakes, which wreaked your guts.

The other places you could find information were, Muscle and Fitness magazines, the library (very limited texts) and WH Smiths, where I’d go after school and read through Arnold’s encyclopaedia of body building. Eventually saving up enough money to buy a copy. It’s still in my office.

There were a few Martial Arts books as well, Bruce Lees training system, was pretty good, various Shaolin books from the Martial Arts shops in China town on occasional visits to London. The Toa of Jeet Kun Do, is a master piece of philosophy and coaching advise for Martial Artists and anyone interested in performance improvement really.

What was also helpful was dad’s retraining as acupuncturist, Chinese herbs, adaptogens were just part of normal life, I guess.
I remember later, the birth of the internet around about the time I retrained myself as a nutritionist. Finally, a library right at home on the computer. Fast forward, we’re now in an age where your computer can also operate as a nutrition and performance specialist.

The advancement in AI technology means, needing a specialist to provide information in certain nutritional realms is becoming less important. Less necessary. However, there are still some real limitations to this area.

Here are, the core, real-world reasons people hire a nutritionist or performance specialist—grouped in a way that reflects both general population needs and high-performance contexts:
I’ve also included which bits AI can and can’t do.
The thing with this rapidly changing landscape is

1. Clarity in a Confusing Nutrition Landscape
Most people are overwhelmed by conflicting advice.
• Keto vs plant-based vs fasting vs carnivore
• Social media misinformation
• Supplement overload
They hire someone to:
• Cut through noise with evidence-based guidance
• Translate science into simple, actionable steps
• Build a plan that actually fits their life, lifestyle and unique character strengths
• Build a plan aligned with your DNA

AI can help with this. It cannot though, arrange a DNA or Blood test (more on this below). For this you need a specialist to refer you. That’s where I can help.

The other thing of course, is humans do better when they deal with other humans. Human connection, a vital spiritual resource can never be replaced with a machine, however complex the robots become.

Maybe Blade runner style we might get some synthetics at some point which are hard to distinguish from real humans, but we’re a few years away from this at the moment.
One of the key areas which is bread and butter for me = Body Recomp.

Want to lose over a stone of fat in 2-3 months, and gain 5-6lbs of muscle. Drop me a call. That’s what I just did since Christmas. Nice 

2. Body Composition Goals (Fat Loss / Muscle Gain)
One of the most common drivers.
• Fat loss without losing muscle
• Breaking plateaus
• Recomp (lose fat + gain muscle simultaneously)
Value provided:
• Structured macronutrient strategy
• Meal planning without obsessive tracking
• Adjustments based on real progress (not guesswork)

3. Energy, Fatigue & Daily Performance
Many clients don’t feel “ill” — they just feel subpar. You’ll know if you’ve been listening to my posts, systems biology needs to be understood to have maximum energy and zestiness.
• Afternoon crashes
• Poor sleep recovery
• Brain fog
• Low motivation
A specialist helps:
• Identify underlying drivers (blood sugar swings, deficiencies, under-fuelling)
• Hormonal balance
• Methylation patterns
• Breathing right
• Circadian optimisation
• Optimise meal timing, hydration, micronutrients
• Restore consistent energy across the day

4. Personalisation (Not One-Size-Fits-All)
Generic plans fail because people are different.
• Genetics
• Lifestyle (shift work, travel, family)
• Food preferences / intolerances
• Training demands
They want:
• A bespoke strategy
• Something sustainable long-term
• Adjustments based on feedback and data

Once you’ve gathered your data. Bloods, hormonal patterns and DNA. AI can help build out this strategy.

Once it’s built you can decide if you need a human coach, or if you are motivated enough, you can use machine based tools and learning to personalist and hone in your programme.
AI can also train you, but in my mind NOTHING replaces a good friend and training partner.
AI can’t hold pads.

5. Athletic Performance & Competitive Edge
For athletes or serious amateurs:
• Improve strength, speed, endurance
• Enhance recovery and reduce injury risk
• Peak for competitions
Specialist input includes:
• Periodised nutrition (training vs match days)
• Recovery strategies (protein timing, anti-inflammatory foods)
• Hydration, electrolytes, and ergogenic aids
I’ve been doing this for 26+ years, from Olympians to Premiership footballers, Hollywood starts and your mum. Check out www.mattlovellstrengthforlife.com

6. Health Markers & Blood Work Optimisation
More people are now data-driven.
• Cholesterol, glucose, HbA1c
• Hormones (testosterone, thyroid, cortisol)
• Inflammation markers
They hire experts to:
• Interpret blood work through a functional lens
• Link biomarkers → nutrition & lifestyle interventions
• Track improvements over time
Contact me if you want a block of consultations, a portal to access the tests or some help with your food and supplementation programming.

7. Digestive Issues & Food Intolerances
A major but often under-recognised reason.
• Bloating, IBS, reflux
• Food sensitivities
• Poor nutrient absorption
Support includes:
• Identifying triggers (not just eliminating everything)
• Gut-supportive nutrition strategies
• Structured reintroduction phases
AI can’t get you a stool test. 
You need one to optimise this area.

8. Behaviour Change & Accountability
Knowledge ≠ ex*****on.
• Emotional eating
• Lack of consistency
• “Start-stop” cycles
The real value:
• Accountability
• Habit-building systems
• Coaching psychology (not just meal plans)

This is an area which is AI safer for the moment. Mental Health coaching, positive psychology coaching, when layered into the factors above offers a unique approach. This is my approach.

9. Longevity & Healthy Ageing
Growing demand in 40+ clients.
• Maintaining muscle mass
• Bone health
• Cognitive function
Focus areas:
• Protein adequacy
• Anti-inflammatory nutrition
• Micronutrients (e.g. magnesium, omega-3s, vitamin D)
One of my favourite areas. Genetic methylation testing can accurately identify your biological age.

Find it out. Follow my planning and see this improve over the months ahead.

10. Time Efficiency & Convenience
High performers don’t want trial-and-error.
• Busy professionals
• Athletes with tight schedules
They pay for:
• Faster results
• Fewer mistakes
• Clear decision-making frameworks
From experts in the area. There’s not many true experts in high performance, psychology and nutrition.

11. Medical or Clinical Support (Alongside Doctors)
Not as a replacement—but as a complement. I just helped a client reduce his HBA1C, from 86 down to 38. His Dr’s said they’ve only seen this happen once in their career. If you work in functional nutrition you’ll know this happens all the time.
• Pre-diabetes / insulin resistance
• Hypertension
• Autoimmune conditions
Nutritionists help:
• Translate medical advice into daily eating habits
• Provide ongoing lifestyle support doctors often don’t have time to help with

12. Plateau Breaking / “I’ve Tried Everything”
A key emotional driver. If you are lost and want clarity, enthusiasm and motivation to change. You need an expert.
• “Nothing works anymore”
• Years of dieting with no lasting result
What they’re really buying:
• A new perspective
• Deeper analysis
• Strategic changes rather than more effort

The Underlying Truth
Most people don’t hire a nutritionist just for food advice.
They hire for:
• Certainty (what actually works)
• Confidence (this plan is right for me)
• Consistency (someone keeping them on track)
• Results (measurable change)
• Expertise…….

Join me for your best year ever. Spaces are understandably limited.

Matt Lovell is a specialist performance nutritionist with over 20 years' practical experience in elite sports.

11/03/2026

Morning,

A quick thought on something that quietly shapes most people’s lives without them really noticing it: how we use time.

This morning, woke up thinking about time. I got my list sorted (before opening phone).

Always important. Then I thought about priorities. Where am I spending my time? What's important, necessary and urgent.

I try to think about bottom line, food, bills, roof. Then trying to remain positive doing my tasks for my family and friends.

Then wider, how can I help everyone else? ❤️

How about you. How are you spending your day?

One thing I do to help me do everything above is eat well, train well and take all the stuff I make for people. www.aminoman.com 🔥 I also make sure, I exude as much positive love as possible to the people around me. Sending love. Have an excellent day. Read on for more:

Years ago, and later than I'd have liked I picked up a copy of the 7 Habits (Steven Covey). If you are into optimising, this is a great place to start. It's dense but worth it. I pushed through with my dyslexic brain, taking notes along the way. It was nothing short of a life changing experience.

So many times, in the journey I've thought I could have really done with a behaviour change coach, or just someone to tell me the basics. I learnt the hard way. By making mistakes. Maybe that's why now, I'm really interested in coaching and behaviour change.

Everyone talks about productivity, efficiency, optimisation and all the usual buzzwords. But strip it back and it’s much simpler than that. Your future self is largely determined by how you allocate your hours.

We all get the same 24.

The difference sits in what fills them.

A useful way of thinking about this comes from Stephen Covey’s Time Matrix, which breaks our daily activities into four boxes. It’s simple, but surprisingly powerful once you start looking at your own day through this lens.

The first box is Important and Urgent. This is crisis management territory. Deadlines, emergencies, problems that suddenly demand your attention. Life throws these at everyone. The issue is when too much of your week ends up here. Living permanently in this space creates stress and reactive decision making.

Then you have Important but Not Urgent. This is where the real progress happens.

Training. Planning. Learning. Looking after your health. Building relationships.

These things rarely shout for your attention. They quietly sit there waiting to be prioritised. Ignore them for long enough and they eventually move into the crisis box.

A neglected body becomes a health issue. Poor planning becomes a deadline panic. Unmaintained relationships become distance.

The third box is Urgent but Not Important. Interruptions live here. Other people’s priorities. Random meetings that don’t really move anything forward. Modern life is very good at pulling us into this space. Emails, notifications and requests can fill entire days if you allow them to.

Finally there’s Not Urgent and Not Important. Scrolling. Low value entertainment. General time leakage.

Everyone needs some downtime, of course. The issue isn’t rest. It’s unconscious time drift.

The interesting exercise is simply to track your time for a few days.

Write down what you’re doing. Write down what you’re thinking about.

You’ll quickly see patterns appear. Time leaks. Energy drains. Areas where attention is being spent without any real return.

Once you see it, it becomes much easier to adjust.

Most of the improvements people want in life actually sit inside that second box — the important but not urgent space.

Eat properly. Sleep deeply. Train consistently. Invest in relationships. Think clearly about the direction you're heading.

These things don’t usually feel urgent in the moment. But they quietly compound over months and years.

A strong body. A calm nervous system. A supportive network of people around you.

All of that is built in small, regular deposits of time.

And if you want a simple daily foundation, it’s hard to beat the basics:

Eat well. Sleep properly. Train your body. Use good tools and nutrition support when they genuinely help.

Nothing glamorous. Just consistent investment.

Small daily actions, repeated over long periods, tend to produce the outcomes most people assume come from something more complicated.

In reality, they usually come from simply spending more time in the right box.

Natural formulas to support health and fitness goals created by Elite Nutritionist, Matt Lovell. Sleep, recover, perform and train better. Amino Acid, vitamin, mineral and botanical formulas designed for elite performers.

11/03/2026

Morning, A quick thought on something that quietly shapes most people’s lives without them really noticing it: how we use time. This morning, woke up thinking about time.

07/03/2026

Cognitive Reappraisal Reframing Stress and Arousal Concept Cognitive reappraisal is a psychological strategy in which a person changes how they interpret a situation in order to alter its emotional impact. Reframing is the phrase commonly used in this space.

06/03/2026

Mindfulness & Attention Training Concept I don't know about you, but my default mode network (internal chatter), well he / she's a bit of a so and so. A technique, I got some laughs form once was my way of stopping the chatter in it's tracks.

05/03/2026

My Journey Into Mindfulness Looking back, the word “mindfulness” wasn’t something we used. In those days it was simply called meditation.

04/03/2026

Gratitude & Positive Affect Concept: Gratitude is one of the most reliable psychological tools for increasing positive affect (feelings such as calm, appreciation, optimism, and contentment) while simultaneously reducing depressive rumination—the tendency for the mind to repeatedly focus on proble...

03/03/2026

Strengths-Based Sleep Routine Concept: Identity-congruent habits increase adherence and reduce internal resistance (identity-based motivation). Mechanism: When behaviour aligns with self-concept, cognitive friction decreases, improving consistency.