Jo Loves

Jo Loves Jo Loves is Jo's new fragrance chapter since leaving Jo Malone Ltd in 2006. Discover the collection at 42 Elizabeth St, London and at JoLoves.com
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"Jo Loves is my new fragrance venture. After leaving Jo Malone Ltd in 2006, I woke every day still dreaming of fragrance. Jo Loves is the reality of those dreams, my hopes and creative thoughts, the ingredients in life that I love - but most of all, my passion for life, my language, my voice." - Jo Malone MBE

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Jo Loves is not a subsidiary company or an associated business of Jo Malone Ltd

31/08/2026

How well do you really know your fragrance ingredients? We put our noses to the test with a blindfolded scent challenge, from star anise and nutmeg to cloves and cinnamon.

Some were definitely easier than others! How many would you have guessed correctly?

A little something extra, this Bank Holiday weekend…Scent Artist Club members enjoy Triple Dots on every purchase ✨28TH ...
28/08/2026

A little something extra, this Bank Holiday weekend…

Scent Artist Club members enjoy Triple Dots on every purchase ✨
28TH – 31ST August only

Tell us in the comments, what do you have your eye on?

27/08/2026

Life’s too short to wear just one fragrance. Which one are you adding to your wardrobe next?

26/08/2026

Fragrance, wherever the day takes you.
A quick touch-up, no spills, no sprays. Just paint on, go, and let your signature scent travel with you. ❤️
📸:

25/08/2026

If you could turn any flower into a fragrance, what would you choose? Tell us yours below 👇

If you could bottle the feeling of an English garden in bloom, this would be it. Fresh lemon leaves. Soft white roses. M...
24/08/2026

If you could bottle the feeling of an English garden in bloom, this would be it.

Fresh lemon leaves. Soft white roses. Morning dew sparkling in the sunshine. Every note captures a moment in nature, brought together in one unforgettable fragrance.

Which slide describes your favourite part?

21/08/2026

“What fragrance are you wearing?”
The best compliment a fragrance can receive.

Whether you’re drawn to bright citrus, rich florals or something unexpected, there’s a Jo Loves scent waiting to become your signature.

Which one are you reaching for today?

Kinda chic to wear your favourite fragrance on an ordinary day.Because why are we still saving the good perfume for best...
20/08/2026

Kinda chic to wear your favourite fragrance on an ordinary day.

Because why are we still saving the good perfume for best? ❤️

19/08/2026

There’s something special about creating a fragrance that feels completely your own.

Layering lets you personalise your scent, whether you love something bright and citrusy, soft and floral or warm and woody.

Tell us below, Which two Jo Loves fragrances would you layer together?

18/08/2026

We’re answering your fragrance questions, one tip at a time.

Today’s question: How do I apply fragrance properly?

These simple steps will help you enjoy your scent exactly as it was designed to be worn. What fragrance question should we answer next?

Address

42 Elizabeth Street
London
SW1W9

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

Telephone

+442077306091

Website

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