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They call them GOLDEN YEARS for a reason. Skincare-infused makeup, designed to celebrate mature skin. Which is how and why Studio | 10 was born.

Very few women hit their forties, fifties or even sixties and want to look it. The home for Ageless Beauty. Discussing the latest innovations and technologies in our battle to resist time, as well as introducing professional tips, tricks and fixes of the trade, we’ll act as your guide to help you make up time in our easy to follow master classes. Also exploring how to feel the the very best version of your age with advice from our experts on all things health and beauty, diet, exercise and more.

29/10/2026

“Am I still allowed to want to look good?”

Why should that even be a question? Getting older doesn’t mean we stop enjoying makeup, loving a new outfit or wanting to turn a few heads.

In conversation with Ann Jordan, we talk about wanting to be seen, and why women shouldn’t feel they have to apologise for it. 🤍

29/10/2026

Noticed your brows looking a little sparser than they used to? As we age, our brows can become finer and thinner, losing some of the fullness and definition that frame our face.

That’s why we created our universal, grey-toned brow pencil to mimic the soft shadow that brow hair naturally provides, rather than the hair itself.

By gently shading the skin beneath your brows, it helps fill gaps and restore shape, creating the appearance of fuller brows with a soft, natural finish.

Swipe to see the magic brows can do ✨

26/10/2026

What actually makes a product ‘40+’?

You see all these ingredients in your products, but have you ever wondered why they’re there - or what they actually do?

For us, it means formulating around the changes skin goes through during perimenopause and menopause. As skin becomes drier and loses some firmness and bounce, ingredients such as hyaluronic acid and squalane help replenish moisture, while peptides support a smoother, plumper-looking finish.

Swipe to discover the ingredients in our products and save this for your next makeup restock.

26/10/2026

What actually makes a product ‘40+’?
You see all these ingredients in your products, but have you ever wondered why they’re there, or what they actually do?

For us, it means formulating around the changes skin goes through during perimenopause and menopause. As skin becomes drier and loses some firmness and bounce, ingredients such as hyaluronic acid and squalane help replenish moisture, while peptides support a smoother, plumper-looking finish.

Swipe to discover the ingredients in our products and save this for your next makeup restock.

21/10/2026

Apparently, putting yourself first is selfish. Ann Jordan thinks it’s about time. 😉

You’ve spent years putting everyone else first. Isn’t it about time you were a little selfish? 👀
In our interview, Ann talks about saying no, stepping away from people pleasing and choosing more of what makes you happy.

“If we can’t do it now, when in our lives can we do it?”

What’s something you’ve stopped saying yes to?

19/10/2026

Anyone else a little bored of being told to tone it down?
Be sensible. Keep it subtle. Don’t draw too much attention.

Wear the red lipstick. Try the smoky eye. Enjoy getting ready.
You’re allowed to have just as much fun with makeup now as you ever did.

What have you been told you’re “too old” for? 👀

17/10/2026

Act your age. Absolutely not.
Why do we get to midlife and feel we have to be the sensible one? The grounded one. Everyone’s rock.
F that.

You’re still that funny, silly, mischievous woman. Let her out.
You can be someone’s rock and still be an absolute riot. 🤍

Send this to the friend who brings that side out of you.

14/10/2026

“But I’m not a red lipstick person…” 💋

In our red lipstick challenge, participants reported feeling more confident, and everyone said wearing red felt natural by the end!

Meet empoweRED Poppy, the most ultra-wearable red that suits everyone. Wear a soft wash of colour or build it up to something bolder.

Would you give red a go? ❤️

12/10/2026

Ladies, put the spoons down. The answer to your makeup problems is NOT in your cutlery drawer. 🥄😂

Yes, people are using spoons as a guide to contour their cheekbones. But a viral hack doesn’t account for your individual face shape or how it changes with age.
Makeup for mature skin can be much simpler.

Try these two tips:
✨ For lifted-looking cheeks, blend cream blush high on the cheeks and upwards towards the temples.

✨ If concealer settles into fine lines, start with a small amount where you need coverage and build in thin layers.

Save these for your next makeup day.
What’s the most ridiculous makeup hack you’ve tried? 👇

09/10/2026

Before the festive chaos kicks in, there’s a little window that’s all yours.

Meet the best-kept secrets in our collection. They’re hand-poured with vegan wax and filled with bright citrus notes of lemongrass, lime and Sicilian lemon, sitting on a warm heart of ginger, nutmeg and patchouli.

Each one comes with a little reminder you deserve to hear.

Light one, pour something lovely, and take a moment for you - perfect for a cosy night in.

Now 40% off, as part of the sitewide sale now on. Tap the link in Stories.

Address

London

Website

https://linktr.ee/Studio10Beauty

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