24/05/2012
Sell Dreams, Not Products ?
The title I have is perhaps one of the best advices that the late Steve Jobs has left us. As the key icon of the Apple brand, Steve Jobs dreamed bigger than anyone did. He understood the needs of his customers and he worked towards satisfying those needs. He knew that tablets won’t be able to captivate our imagination if it would be made too complicated so he put a button on the front of an iPad, which is so simple that even a 2-year old kid can use it.
All of us should know that customers care about themselves and not about our products. They buy what we offer because it simply is what they need or what they want. Either way, the end result of purchasing our brand is all about customer satisfaction. If this is the case, then joining my team will absolutely give you an edge over the others!
I know what people need and I am precisely aware of your personal needs too! It is with this in mind that I am lending a hand to people like Steve Jobs and I who dream big and want to turn these fantasies into reality. I was once a dreamer too. But unlike most dreamers, I didn’t just dream but took a big step on walking the road less traveled. I listened to myself and believed in what I want so I have never gone wrong… Now, if you see genius in your craziness, believe in yourself, believe in your vision, and are constantly prepared to defend those ideas