11/06/2026
KAO Travel Retail reaffirmed its long-term commitment to travel retail at the recent TFWA Asia Pacific Exhibition & Conference (11-14 May) in Singapore.
The Japanese beauty company showcased its portfolio expansion strategy, innovation pipeline and travel retail exclusive (TREX) strategy — all central to its ambition to accelerate growth across Asia Pacific.
At the Singapore show, Kao Travel Retail presented a booth designed in a sleek black and vivid white colour palette. This ‘Media Façade’, which integrated media and architecture elements, created a rich atmosphere to immersed expo attendees into the rich universes of different KAO beauty brands.