08/10/2026
So… let’s talk storing Matcha. Fridge or cupboard?
Fridge. Every time.
Matcha hates heat, light, air and moisture. Leave it in the cupboard and it loses its colour, flavour and that fresh taste much faster.
The rules:
→ Keep it sealed tight in its tin or pouch
→ Store it in the fridge once it’s open
→ Let it come to room temp before opening, so you don’t get condensation
Your matcha’s only as good as how you store it 💚