Project Knight

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“I’m moving with a lot more speed with my business and I have a lot more discipline.”Kieran is 29, a father of two from ...
03/09/2026

“I’m moving with a lot more speed with my business and I have a lot more discipline.”

Kieran is 29, a father of two from Glasgow.

Before Project Knight he had no structure, no routine and no discipline. Nothing holding the week together.

What changed was not willpower. It was the protocol.

Nutrition and supplements built from his own blood work, not a template.

Structured programming he could hold every week.

Weekly coaching calls and check-ins to keep him accountable.

Diagnose. Rebuild. Ascend.

“I’m moving with a lot more speed with my business and I have a lot more discipline.” Kieran, Glasgow

Comment KNIGHT and I will send you the application to the founding cohort.

The cohort is small and closes when it is full.

By application only.

01/09/2026

Let’s go babe ❤️🙏🏻

Eight kilos of fat gone.Luke is a 38 year old father, from the north of England. Before Project Knight there was no stru...
31/08/2026

Eight kilos of fat gone.

Luke is a 38 year old father, from the north of England.

Before Project Knight there was no structure to his week and no self discipline to fall back on.

What changed was not willpower.

It was the protocol.

Nutrition tailored to him.

A training programme built around the time he actually had.

A morning routine to anchor the day.

Weekly accountability, group coaching calls and one-to-ones.

“I’ve learned to take ownership of my life, built a better relationship with God, and I’m a more present father and husband.” Luke, North England

Inside Project Knight, men like Luke stop drifting through the week and start leading their homes.

Comment KNIGHT and I will send you the application to the founding cohort.

The cohort is small and closes when it is full.

By application only.

masculineleadership

31/08/2026

Inside Project Knight, we start every Monday with Mindset Monday ⚔️

One of our disciplines is simple, write down 5 things you’re grateful for.

When you intentionally focus on gratitude, your brain begins noticing more of what’s already good in your life, instead of constantly searching for what’s missing.

So I want you to do it with us this morning -

Comment ONE thing you’re genuinely grateful for in your life right now. 👇

Start the week looking for blessings, not problems ✝️

Four months sober from alcohol and cannabis. Fitter now than he was as a fighter.Ross is 29, from Glasgow. Vices on a lo...
29/08/2026

Four months sober from alcohol and cannabis.

Fitter now than he was as a fighter.

Ross is 29, from Glasgow.

Vices on a loop, escaping the week instead of facing it, everything that went wrong belonging to somebody else.

Most men reading this know that pattern.

They just call it a busy year.

What changed was not willpower.

It was the protocol.

The Knight’s Protocol built into his daily structure.

Daily actionable tasks he had to hold.

Weekly check-ins to keep him honest.

Four months later the drinking is gone and the business is scaling.

“Project Knight has taught me to become a man.” Ross, Glasgow

I am taking men into the founding cohort now, and Ross is what the work looks like when a man actually does it.

Comment KNIGHT and I will send you the application to the founding cohort. The cohort is small and closes when it is full. By application only.

A psychologist called John Gottman put cameras in the homes of thousands of couples and studied them for decades. He was...
29/08/2026

A psychologist called John Gottman put cameras in the homes of thousands of couples and studied them for decades.

He was not looking for love. He was looking for the behaviours that predicted separation.

He found four, and he could call the outcome with about 94% accuracy.

I delivered this to the lads on the Round Table this morning, and I opened with my own failure from about two hours before the call.

Naomi got up early to take my check in photos. She said she was going back to sleep for ten minutes. I hate being late. So I got in the car and said “you’re so lazy.”

That is number one. Criticism.

I attacked her character, not the behaviour. She retaliated, and she was right to.

I apologised. She cooked me breakfast and asked, sarcastically, whether that was the actions of a lazy person. That is number two. Contempt. They compound.

That is exactly how it works.

Knowledge is power.

If you know the pattern, you can spot it while you are still standing in it.

Save this one and come back to it ⚔️🙏🏻

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