19/05/2026
One thing I see time and time again in my work is how many incredible young people and adults are overlooked because society still places such a heavy focus on academic achievement alone.
Not everyone is designed to thrive in traditional education settings, that does not mean they lack intelligence, capability or potential. In fact, many individuals with SEND develop strengths that cannot always be measured on paper, determination, resilience, creativity, problem solving, empathy and the ability to think completely outside the box.
These are often the people who learn to adapt daily and have been through a lot of life challenges who persevere through those challenges others may never see or have experienced and who bring unique perspectives that workplaces desperately need.
Yet too often employers focus only on grades, exam results or academic pathways “degree preferred” and in doing so they are missing out on a huge group of talented individuals with enormous value to offer. I have worked with many neurodivergent individuals and they have been incredibly hard workers who have literally loved their job and the value of self worth it provides for them…employers you are missing out with your highly stringent “degree necessary or preferred” you need to be looking at what the individual has to offer.
Success should never be defined by one this narrow measure. Some of the most innovative thinkers, loyal employees and capable problem solvers are those who had to find their own way through systems that were never built with them in mind.
We need to start recognising strengths beyond academics and creating opportunities where different minds are seen as an asset, not a limitation.
This story below about Cameron is a perfect example….there are loads, as Cameron has quoted and I have myself in the past Richard Branson is also a prime example of this. You need to start and look outside those “little tick boxes”
This is Cameron. He is dyslexic and failed his A-levels, has gone on to study at LSE and become CEO of his own tech company 🙌
Cameron attended a specialist school in Wales, where he managed to gain his GCSEs despite an unconventional approach to learning there.
However, this meant he struggled when he returned to more mainstream education to attempt his A-Levels at Eccles College 😔
After his failure at his A-levels on first attempt, he "managed to squeeze" onto a foundation year at Manchester Metropolitan University and admits his first essay there was just a single paragraph long.
But Cameron put in the hard graft and improved ‘step by step’ and managed to turn it around, he went on to study at Glasgow University and LSE. His ambitions didn’t stop there, going on to work as a financial manager and later a start up tech company 👏
He said: "I'd always looked up to dyslexic founders like Richard Branson, and I knew at some point I'd have to follow that path myself.”
Cameron and Ufuk have now co-founded a tech-enabled trade compliance business and have been extremely successful! And now he is encouraging people that they too can do the same ❤️
He says: "I think that for most people university is overhyped and apprenticeships are great. I've seen lots of pals who were smart but not academic do well by doing an apprenticeship, so just because you're not academic, it doesn't mean you're not smart!”
Such an inspiring story, congratulations on your success Cameron 🙌