Genus ABS

05/06/2026

Happy World Environment Day 🌳

By 2050, our planet will have nearly 10 billion people. Today, over 2 billion people struggle with food insecurity. We can change that by supporting more sustainable farming. Let’s make sure everyone has access to healthy food through better genetics.

At Genus ABS, our goal is to help entire supply chains produce high-quality protein while protecting our planet through healthier, productive, efficient, and profitable genetics. Because we know a more sustainable food supply starts with genetics.

Celebrate World Environment Day with us by driving toward a more resilient, food secure, and sustainable future! ☀️🥩🍔🥛🧈🌱

To learn more about our Sustainability strategy, visit: https://eu1.hubs.ly/H0vXcFy0

05/06/2026

🎪🐮 Day 2 of the Royal Cornwall Show and our team are set and ready for another busy day!

If you're at the show today, make sure to stop by for:
✔️ Exclusive show-only offers
✔️ Expert advice from our team of genetics and breeding specialists
✔️ Refreshments and local Cornish ice cream

Whether you're reviewing your breeding strategy, looking at your next steps or wanting to get more from your herd, we're here to help.

📍 Stand 550 | Map Ref D2

04/06/2026

A fantastic evening last night at Tom Pemberton’s for the Red Rose Dairy Discussion Group farm walk, with more than 160 attendees joining for an insightful and enjoyable event.

As proud sponsors of the group, it was great to hear from Tom as he shared a behind-the-scenes look at their impressive farming operation. From managing a growing herd of 170 milking cows and rearing all their own youngstock, to running a beef enterprise alongside a range of diversification projects, their passion and innovation were clear to see.

Attendees also had the opportunity to learn more about the business’s diversification journey — including milk vending machines, a thriving farm shop, and building a hugely successful social media presence that continues to engage consumers and showcase British farming.

A huge thank you to Tom and everyone who attended for making it such a successful and engaging evening.

03/06/2026

𝐉𝐁𝐓𝐎𝐔𝐋𝐋𝐄𝐂 𝐕𝐈𝐋𝐒𝐎𝐍*𝐑𝐂

JBTOULLEC VILSON *RC is a unique Red Carrier, high Type sire with an outcross sire stack for breeders looking for high type options. Backed by at least five generations of very good cows tracing back to one of the most prolific transmitting families in France.

✔️2.15 Type
✔️+1.73 Mammary
✔️+1.99 Legs & Feet
✔️+ 772 KGS Milk

🐮🔍 View Vilson*RC on Bull Search: https://eu1.hubs.ly/H0vTJqR0

📞 01270 616618

02/06/2026

We’re delighted to be supporting the European Dairy Farmers Congress in Chester this June! 🐄

📆 23rd - 25th June 2026

Returning to the UK for the first time in 11 years, the event will bring together dairy farmers and industry professionals from across Europe under this year’s theme: New Challenges. New Opportunities.

The EDF Congress will offer dairy farm families, managers, and agribusiness partners a clear roadmap to support profitable and sustainable dairy production systems – while tackling the key challenges of the coming decade.

Hosted by UK farmers, the congress is a fantastic opportunity to connect with fellow dairy professionals, exchange ideas, and explore the future of dairy farming.

01/06/2026

🥛 Happy World Milk Day.

Today is a chance to recognise the hard work of dairy farmers and the importance of the milk they produce every day.

Milk remains one of the most versatile and nutritious foods available, supporting consumers around the world and providing the foundation for products such as cheese, butter, yoghurt and cream.

At Genus ABS, we're proud to support dairy farmers with the genetics that help improve efficiency, productivity and profitability while producing high-quality milk.

To everyone across the industry – thank you for the work you do.

29/05/2026

We will be kicking off show season at The Royal Cornwall Show next week!

Join us on our stand from 4th-6th June to meet the team and enjoy some refreshments! We look forward to seeing you there 🎪🍦

📍Stand 550, Map ref D2

27/05/2026

🐮🌱 With margins tight, using a silage additive can help preserve more of the true protein in your home-grown forage, reducing the need for bought-in protein concentrates and helping save on additional feed costs.

🛒Our Powerstart silage additive is available to buy online: https://eu1.hubs.ly/H0vGY-n0

27/05/2026

Thinking of genomic testing your herd? 🧬🐄

See how a farm in Scotland is using GENEadvance®️ to turn genomic testing data into a tailored genetic plan, designed to help them reach their herd goals faster and accelerate genetic progress.

Find out more 👇

Learn how a herd improvement programme turns genomic results into a clear breeding strategy.

18/05/2026

🔥 𝐖𝐢𝐥𝐝𝐞𝐫 𝐇𝐀𝐈-𝐏𝐏 🔥

Hai-PP is a standout homozygous polled genomic sire, delivering an impressive balance of production, type and profitability.

✅ 100% polled progeny
✅ +530 KGS Milk
✅ Robot Ready - positive Teat Length & negative Stature
✅ +119 Days Lifespan
✅ +0.11% Fat
✅ +1.63 Legs & Feet

Available as Sexcel®️ 🧬

🐮🔎: https://eu1.hubs.ly/H0vpSzL0