20/08/2026
The chief executive of ADHD UK is urging people to complain to Ofcom about a controversial new Channel 4 documentary, branding it "sensationalist nonsense".
The charity's chief executive, Henry Shelford, says he expects more than 10,000 members to register their dismay with the regulator over the new programme, The Great ADHD Myth?
Presented by NHS psychiatrist Dr Max Pemberton, the show explores arguments that ADHD is a "social construct" rather than a true medical condition.
During the broadcast, Dr Pemberton suggests that schools should adapt to better support children rather than medicating them to fit in.
The programme features child psychiatrist Dr Sami Timimi, who compares ADHD medication to hitting children with a cane.
"One of the things you could argue, on a sociological level, is that we’ve replaced corporal punishment with a new way of disciplining kids - giving them a pill," he said.
But Shelford has condemned the documentary as "one-sided", arguing it ignores the reality that ADHD is officially recognised by the World Health Organization, the NHS, and NICE.
He told the Mirror that the show is giving out medical misinformation and is extraordinarily invalidating of a lifelong condition.
“I wish Channel 4 had done what they did for the menopause with Davina McCall, or for dyslexia with Jamie Oliver,” he said. “They did shows which were trying to demolish the myths, whereas this show is trying to exacerbate myths.
“We wouldn’t have The Menopause Myth or The Dyslexia Myth or The Migraine Myth, so why this?"
The documentary attempts an experiment by taking a 10-year-old boy named Mason off his medication for six weeks, replacing it with yoga, forest walks, and less screen time.
Yet Shelford says he nearly fell off his chair when epilogue text at the end of the show admitted the child actually struggled in school and needed the medication after all.
"If this was science-led that would have been the story - but it isn’t, because this isn’t science," he said.
Dr Pemberton says he made the film because of the explosion in ADHD diagnoses.
"What the film asks is whether ADHD is really the best explanation for that struggle," he said.
But Shelford warns that undermining the condition only makes life tougher for those living with it, pointing to recent research from Ireland suggesting 20% of people with ADHD attempt su***de at some point in their lives.
“When a national broadcaster invites millions to file all of this under “myth”, people cancel assessments, parents doubt their children, employers doubt their staff, and lives are put at risk," he said.
ADHD UK is now preparing a questionnaire and form on its website to help people file complaints directly to Ofcom.