Coveted Beauty Co by Kelly Surtees

Coveted Beauty Co by Kelly Surtees PMU Artist & Accredited training academy - offering all PMU techniques

08/09/2026

Models needed for upcoming training & content! ✨

Content - Brow Mapping - will include free Hybrid brow tint for your time - ideally some fine brow hair, no preference on brow colour.

Hairstroke/Hyperrealism Brows - No previous PMU please

Training - Lip Blush & Combination Brows Models

Must have Normal skin and brow hair that isn’t too dense, ideally fine hair. Ideally no previous PMU but I will consider case by case basis, you will need to provide photos. (The model in the reel is from a past training course)

Pictures and Videos will be used in Educational manuals, videos and social media.

Due to the nature of these sessions you will be required for around 2-3hrs at specific times for training courses.

Applicants must be 18yrs and over, not pregnant or breastfeeding.

To apply please sign up via the link in my bio or tag a friend below!! 👇🏻

LOTS of chat in the industry today about (if you know you know 😮)For me personally I do things naturally, now what doe...
26/08/2026

LOTS of chat in the industry today about (if you know you know 😮)

For me personally I do things naturally, now what does that mean, it means when I approach a lip blush I take note of my clients undertones and what natural colour is already showing in their lip tone. Then I create a wash or “blush” of colour throughout the lip.

Thus creating a more natural, youthful, flush of colour once healed!

I also always pay attention to my pigment choices ensuring they are not too heavy in any type of pigment that I feel will heal badly on my client.

I always emphasise to my client that lip blush is not a replacement for your favourite lippie!! It just makes your lips look good once that lipstick has been kissing off 😜

This has always been my approach and will continue to be so, so I can always ensure happy returning clients.

Consider this your reminder that you NEVER need to feel awkward on my PMU bed!!Nervous? Tell me.Want to ask me another 4...
21/08/2026

Consider this your reminder that you NEVER need to feel awkward on my PMU bed!!

Nervous? Tell me.
Want to ask me another 47 questions? Go for it.
Need to offload about life? I’m invested now.
Want to lie there in complete silence? Also absolutely fine.

PMU appointments can feel like a big deal, and it is, it’s your face!

My job isn’t just to create beautiful results, it’s to make sure you feel comfortable, listened to and completely at ease throughout the process.

Basically… come as you are.

No judgement. No awkwardness. Just good brows and probably a very good chat 😆 Clients, what do you say??

One day you'll realise...The hardest part was never learning the skill.It was believing you were worthy of success.When ...
17/08/2026

One day you'll realise...

The hardest part was never learning the skill.

It was believing you were worthy of success.

When women enquire about my Academy, they often tell me the same thing...

"I'm worried I'm not creative enough."
"What if I'm not good at it?"
"What if I fail?"

Rarely is it the training they're afraid of.

It's believing they're capable of creating a different life.

The truth is, confidence doesn't come before you begin, it grows every time you take another step.

That's why my Academy isn't just about teaching Permanent Makeup. It's about giving you the skills, support and belief to build a career you can be proud of.

If you've been waiting until you feel confident enough, this is your reminder that you don't have to do it alone.

Send me "BELIEVE" and let's chat about whether my PMU Academy could be the start of your next chapter.

Stop apologising for wanting more.More peace.More freedom.More income.More YOU!Somewhere along the way, many women start...
14/08/2026

Stop apologising for wanting more.

More peace.

More freedom.

More income.

More YOU!

Somewhere along the way, many women start believing that wanting more somehow makes them ungrateful.

It doesn't.

You're allowed to love your family AND want a career that excites you.

You're allowed to want financial independence.

You're allowed to want work that gives you confidence, creativity and purpose.

That's exactly what PMU gave me.

Now it's my turn to help other women create that for themselves.

If you've been dreaming of building a career that fits around your family while giving you the freedom to earn on your own terms, my PMU Academy is now enrolling.

Send me "MORE" and let's chat about whether this could be the beginning of your next chapter.

Your dreams didn't disappear when you became a mum.They simply started waiting for the moment you'd choose yourself agai...
10/08/2026

Your dreams didn't disappear when you became a mum.

They simply started waiting for the moment you'd choose yourself again.

Becoming a mum doesn't mean the end of your ambitions.

It doesn't mean your goals no longer matter.

For a while, they might take a back seat, and that's okay, but they don't have to disappear forever.

I know what it feels like to lose a little of yourself while giving so much to everyone else.

Choosing to invest in myself through PMU didn't take anything away from my family. It gave them a happier, more fulfilled version of me.

And now I get to help other women do the same.

If you've been thinking about starting a career that gives you purpose, flexibility and the freedom to work around your family, my PMU Academy could be the beginning of that journey.

Send me "DREAM" and let's have a chat about your next chapter.

She isn't chasing perfection.She's building a life that finally feels like hers.For years, I thought I needed the perfec...
07/08/2026

She isn't chasing perfection.

She's building a life that finally feels like hers.

For years, I thought I needed the perfect timing, the perfect plan, and the confidence to make a change.

The truth?

You don't need perfection.

You just need to start.

PMU gave me so much more than a career. It gave me purpose, confidence, flexibility, and a business that works around my family—not the other way around.

Now I have the privilege of helping other women build a life that feels like theirs too.

If you've been dreaming about a career that's creative, fulfilling, and fits around family life, maybe this is your sign.

My PMU Academy is now enrolling. Send me "MINE" and let's chat about whether this could be your next chapter.

Address

47 Blenheim Road
Norwich
NR78AL

Opening Hours

Monday 9:30am - 2:30pm
3pm - 9pm
Tuesday 9:30am - 9pm
Thursday 9:30am - 2:30pm
5:30pm - 9pm
Saturday 9am - 2pm

Website

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